Rascasse Audience Intelligence

Yami Gautam Audience in United States

A data profile of the people who buy, follow and care about Yami Gautam in United States — modelled from more than twelve digital signal sources. Yami Gautam has an estimated audience of 465,184 people in United States.

#2584among Actor Actress or TV Star in United States#9328among Person in United States#7088in Movies & TV

The average Yami Gautam fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Saif Ali Khan, Kajol, NDTV, with strongest over-indexing on Saif Ali Khan (431.96× the country average).

Demographically, the Yami Gautam audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yami Gautam fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Saif Ali Khan.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yami Gautam profile in United States.

Audience size
465K
in United States
Gender
59.2%♀
40.8% male
Age
39.5
average years
Country rank
#38221
Person in United States
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yami Gautam fans

59.2% are female, 40.8% are male, average age 39.5.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Yami Gautam audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.5
Estimated audience size465,184
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Yami Gautam audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Yami Gautam audience comes from United States.

Worldwide audience distribution share by country for Yami Gautam
CountryShare
India77.5%
United States8.5%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yami Gautam audience in United States is strongest.

Fig. 05

Top regions by affinity

Yami Gautam fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K3.95×
02Washington~20K2.56×
03Texas~90K2.34×
04California~100K2.25×
05Virginia~20K2.06×
06Massachusetts~20K1.89×
07Georgia~20K1.87×
08Illinois~30K1.77×
09Maryland~10K1.60×
10North Carolina~20K1.57×
11New York~40K1.56×
12Delaware~2K1.52×
13Connecticut~6K1.38×
14Michigan~10K1.28×
15Pennsylvania~20K1.25×
16Arizona~9K1.05×
17Indiana~8K1.00×
18Ohio~10K0.98×
19New Hampshire~2K0.95×
20Washington, District of Columbia~1K0.94×
21Arkansas~3K0.91×
22Oregon~4K0.89×
23Kansas~3K0.88×
24Minnesota~5K0.87×
25Alaska<1K0.87×
26Missouri~6K0.85×
27Vermont<1K0.85×
28North Dakota<1K0.84×
29Montana<1K0.83×
30South Dakota<1K0.83×
31Florida~20K0.81×
32Rhode Island~1K0.79×
33Nebraska~2K0.76×
34Maine~1K0.76×
35Tennessee~6K0.75×
36Colorado~5K0.75×
37West Virginia~1K0.75×
38Iowa~3K0.74×
39Hawaii~1K0.74×
40Idaho~2K0.72×
41South Carolina~4K0.70×
42Kentucky~4K0.70×
43New Mexico~2K0.70×
44Nevada~3K0.69×
45Mississippi~2K0.69×
46Wisconsin~4K0.68×
47Utah~2K0.65×
48Oklahoma~3K0.64×
49Alabama~4K0.63×
50Louisiana~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Yami Gautam, United States
0.60×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yami Gautam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yami Gautam audience
#·InterestCategoryAffinity×
01Saif Ali KhanMovies & TV431.96×
02KajolMovies & TV367.06×
03Sidharth MalhotraFashion & Accessoires238.13×
04NDTVMovies & TV204.66×
05HindustanPolitics & Society148.71×
06Ranbir KapoorMovies & TV140.63×
07Alia BhattMovies & TV113.50×
08Shahid KapoorMovies & TV101.23×
09Ranveer SinghMovies & TV100.16×
10Madhuri DixitMovies & TV85.20×
11Katrina KaifMovies & TV83.09×
12Anushka SharmaMovies & TV79.51×
13Akshay KumarMovies & TV70.08×
14Shah Rukh KhanMovies & TV65.53×
15Deepika PadukoneMovies & TV63.51×
16Cricket World CupSports57.79×
17Hrithik RoshanMovies & TV57.40×
18Priyanka ChopraMovies & TV54.97×
19Massive open online courseBusiness & Career39.77×
20FlipkartShopping31.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yami Gautam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yami Gautam audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Early Adopter MentalityPOWER1.84×
TravellingTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yami Gautam audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
ExtroversionTHRILL0.75×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yami Gautam have in United States?

Yami Gautam has an estimated audience of 465,184 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yami Gautam fans?

59.2% of Yami Gautam fans are female, 40.8% are male, with an average age of 39.5 years.

03

Which brands do Yami Gautam fans like most?

Yami Gautam fans show strongest brand affinity for Saif Ali Khan (431.96×), Kajol (367.06×), and NDTV (204.66×) over the country average.

04

Where do Yami Gautam fans live in United States?

Yami Gautam fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Yami Gautam fans also like?

Beyond Yami Gautam itself, the audience over-indexes on Kajol (367.06×), NDTV (204.66×), Sidharth Malhotra (238.13×), and Priyanka Chopra (54.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Yami Gautam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yami Gautam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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