Yami Gautam Audience in United States

Yami Gautam has an estimated audience of 425,373 people in United States. 59.2% are female, 40.8% are male, average age 39.5. Top regions: California, Texas, New Jersey. Top brand affinities: NDTV, Saif Ali Khan, Kajol, Sidharth Malhotra, Ranbir Kapoor.

The average Yami Gautam fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include NDTV, Saif Ali Khan, Kajol, with strongest over-indexing on NDTV (184.37× the country average). Demographically, the Yami Gautam audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Yami Gautam fans

Demographic split for Yami Gautam audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.5
Estimated audience size425,373

Audience persona

The typical Yami Gautam fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for NDTV.

Top regions in United States

Top regions ranked by reach for Yami Gautam in United States
RegionReachAffinity
California106,1012.27×
Texas85,1652.33×
New Jersey43,0703.98×
New York36,0711.52×
Illinois26,2971.86×
Georgia23,7021.81×
Florida23,0040.8×
Washington21,9052.57×
Virginia21,7642.1×
North Carolina19,5281.53×
Pennsylvania18,4181.29×
Massachusetts16,1861.93×
Michigan14,5891.31×
Ohio12,2080.93×
Maryland11,9701.64×
Arizona8,7191×
Indiana7,6320.98×
Tennessee6,1240.72×
Connecticut6,0031.41×
Missouri5,6080.82×
Minnesota5,3350.88×
Colorado4,9290.74×
Oregon4,6310.95×
Wisconsin4,0130.63×
South Carolina3,7800.59×
Kentucky3,2010.6×
Alabama2,8670.48×
Kansas2,7480.82×
Arkansas2,7040.77×
Nevada2,5880.63×
Oklahoma2,4320.51×
Iowa2,3300.66×
Louisiana2,0530.37×
Utah1,9960.52×
Delaware1,8731.6×
New Hampshire1,4040.84×
Nebraska1,3280.62×
Mississippi1,2950.37×
Washington, District of Columbia1,2480.98×
New Mexico9040.42×
Idaho7470.35×
West Virginia7220.36×
Rhode Island6660.49×
Hawaii6120.33×
Maine4360.29×
South Dakota4220.43×
Alaska3770.41×
North Dakota3620.41×
Montana3270.28×
Wyoming3040.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yami Gautam audience
BrandAffinityCategory
NDTV184.37×Movies & TV
Saif Ali Khan332.24×Movies & TV
Kajol270.18×Movies & TV
Sidharth Malhotra177.03×Fashion & Accessoires
Ranbir Kapoor117.53×Movies & TV
Ranveer Singh81.98×Movies & TV
Shahid Kapoor97.76×Movies & TV
Rainbow Loom122.96×Kids & Family
Autism Awareness19.03×Health
Akshay Kumar78.36×Movies & TV
Madhuri Dixit102.27×Movies & TV
Shah Rukh Khan46.04×Movies & TV
Diabetes mellitus awareness12.48×Health
Alia Bhatt57.88×Movies & TV
Great Clips10.69×Beauty & Wellness
Priyanka Chopra25.53×Movies & TV
Katrina Kaif59.2×Movies & TV
Deepika Padukone48.49×Movies & TV
Hindustan88.22×Politics & Society
Anushka Sharma74.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yami Gautam audience
TraitClusterScore
Quality AwarenessPREMIUM1.9
TravellingTHRILL1.78
Early Adopter MentalityPOWER1.74
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.56
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Yami Gautam
CountryShare
India76.8%
United States8.8%
United Kingdom3.9%

See Yami Gautam audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Yami Gautam have in United States?

Yami Gautam has an estimated audience of 425,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Yami Gautam fans?

59.2% of Yami Gautam fans are female, 40.8% are male, with an average age of 39.5 years.

Which brands do Yami Gautam fans like most?

Yami Gautam fans show strongest brand affinity for NDTV (184.37×), Saif Ali Khan (332.24×), and Kajol (270.18×) over the country average.

Where do Yami Gautam fans live in United States?

Yami Gautam fans in United States are most concentrated in California (reach 106,101), Texas (reach 85,165), and New Jersey (reach 43,070). These three regions account for the largest share of the active audience.

What other brands do Yami Gautam fans also like?

Beyond Yami Gautam itself, the audience over-indexes on Saif Ali Khan (332.24×), Kajol (270.18×), Sidharth Malhotra (177.03×), and Ranbir Kapoor (117.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yami Gautam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.