Rascasse Audience Intelligence

Health & Beauty Tips Audience in United States

A data profile of the people who buy, follow and care about Health & Beauty Tips in United States — modelled from more than twelve digital signal sources. Health & Beauty Tips has an estimated audience of 677,586 people in United States.

#10172among Topic in United States

The average Health & Beauty Tips fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teyana Taylor, Tyler Perry, Shemar Moore, with strongest over-indexing on Teyana Taylor (17.2× the country average).

Demographically, the Health & Beauty Tips audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.

The typical Health & Beauty Tips fan in United States is more female, around 33.4 years old, with strong Travelling tendencies and a notable affinity for Teyana Taylor.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health & Beauty Tips profile in United States.

Audience size
678K
in United States
Gender
74.2%♀
25.8% male
Age
33.4
average years
Country rank
#30505
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health & Beauty Tips fans

74.2% are female, 25.8% are male, average age 33.4.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Health & Beauty Tips audience in United States
MetricValue
Female74.2%
Male25.8%
Average age33.4
Estimated audience size677,586
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Health & Beauty Tips audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Health & Beauty Tips audience comes from United States.

Worldwide audience distribution share by country for Health & Beauty Tips
CountryShare
United States16.2%
Portugal12.4%
Japan11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health & Beauty Tips audience in United States is strongest.

Fig. 05

Top regions by affinity

Health & Beauty Tips fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.11×
02South Carolina~10K1.09×
03Wisconsin~10K1.07×
04Missouri~10K1.06×
05Indiana~10K1.05×
06Colorado~10K1.03×
07Arizona~10K1.02×
08Washington~10K1.00×
09Michigan~20K0.99×
10Virginia~20K0.99×
11Georgia~20K0.98×
12New Jersey~20K0.98×
13Pennsylvania~20K0.97×
14Illinois~20K0.96×
15Florida~40K0.93×
16New York~40K0.93×
17Texas~50K0.92×
18California~70K0.91×
Fig. 06

Affinity by region

Affinity by region — Health & Beauty Tips, United States
0.91×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health & Beauty Tips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health & Beauty Tips audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics49.68×
02Spar (retailer)Shopping43.70×
03The Velvet UndergroundMusic & Radio40.74×
04Carli LloydSports34.61×
05WoolworthsShopping28.78×
06Shemar MooreMovies & TV20.65×
07Pep GuardiolaSports20.00×
08LisbonTravel & Leisure19.47×
09Verizon FiOSTechnology & Electronics18.45×
10Teyana TaylorMovies & TV17.20×
11Tyler PerryMovies & TV15.40×
12Ian McKellenMovies & TV13.66×
13Eiza GonzálezMovies & TV13.48×
14Jennifer Love HewittMovies & TV7.96×
15Major League SoccerSports6.19×
16Web serverTechnology & Electronics5.38×
17ShampooBeauty & Wellness4.42×
18ULTA BeautyBeauty & Wellness4.27×
19EyelashBeauty & Wellness3.94×
20MoisturizerHome & Garden3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health & Beauty Tips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health & Beauty Tips audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.63×
Community OrientationOPEN1.60×
MindfulnessBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health & Beauty Tips audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
ExtroversionTHRILL0.65×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health & Beauty Tips have in United States?

Health & Beauty Tips has an estimated audience of 677,586 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Health & Beauty Tips fans?

74.2% of Health & Beauty Tips fans are female, 25.8% are male, with an average age of 33.4 years.

03

Which brands do Health & Beauty Tips fans like most?

Health & Beauty Tips fans show strongest brand affinity for Teyana Taylor (17.2×), Tyler Perry (15.4×), and Shemar Moore (20.65×) over the country average.

04

Where do Health & Beauty Tips fans live in United States?

Health & Beauty Tips fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Health & Beauty Tips fans also like?

Beyond Health & Beauty Tips itself, the audience over-indexes on Tyler Perry (15.4×), Shemar Moore (20.65×), OPPO (49.68×), and Woolworths (28.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Health & Beauty Tips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health & Beauty Tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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