Health & Beauty Tips Audience in United States
Health & Beauty Tips has an estimated audience of 677,586 people in United States. 74.2% are female, 25.8% are male, average age 33.4. Top regions: South Carolina, Indiana, Missouri. Top brand affinities: Hampton University, Nationality, Electrolyte, Mothercare, Elsword.
The average Health & Beauty Tips fan in United States is 33.4 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Indiana, Missouri. Top brand affinities include Hampton University, Nationality, Electrolyte, with strongest over-indexing on Hampton University (25.45× the country average). Demographically, the Health & Beauty Tips audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Type: Topic
Demographics of Health & Beauty Tips fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 33.4 |
| Estimated audience size | 677,586 |
Audience persona
The typical Health & Beauty Tips fan in United States is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hampton University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 18,265 | 1.79× |
| Indiana | 17,796 | 1.44× |
| Missouri | 17,235 | 1.58× |
| Florida | 17,102 | 0.37× |
| Texas | 17,004 | 0.29× |
| New York | 16,886 | 0.45× |
| Georgia | 16,413 | 0.79× |
| Michigan | 16,406 | 0.93× |
| Wisconsin | 16,319 | 1.6× |
| California | 15,724 | 0.21× |
| Arizona | 15,715 | 1.14× |
| Pennsylvania | 15,646 | 0.69× |
| Oregon | 15,213 | 1.96× |
| Virginia | 15,025 | 0.91× |
| New Jersey | 14,913 | 0.87× |
| Illinois | 14,675 | 0.65× |
| Washington | 14,087 | 1.04× |
| Colorado | 14,047 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hampton University | 25.45× | Business & Career |
| Nationality | 2.33× | Politics & Society |
| Electrolyte | 5.02× | Health |
| Mothercare | 3.4× | Kids & Family |
| Elsword | 15.56× | Games |
| Kevin Murphy (screenwriter) | 13.31× | Movies & TV |
| Voltron: Legendary Defender | 13.55× | Movies & TV |
| Home equity | 1.63× | Home & Garden |
| Nebraska Cornhuskers football | 2.88× | Sports |
| South Asian cuisine | 6.72× | Food & Beverages |
| UK garage | 3.68× | Music & Radio |
| Cachorro | 3.64× | Pets & Animals |
| JDSU | 2× | Business & Career |
| Isometric exercise | 5.55× | Sports |
| Voter registration | 2.89× | Politics & Society |
| Staycation | 1.94× | Home & Garden |
| Tierra Cali | 4.05× | Travel & Leisure |
| Shea Homes | 8.96× | Home & Garden |
| Home staging | 2.64× | Home & Garden |
| Jekalyn Carr | 9.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Travelling | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.54 |
| Mindfulness | BALANCE | 1.45 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Portugal | 12.4% |
| Japan | 11.9% |
See Health & Beauty Tips audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Health & Beauty Tips have in United States?
Health & Beauty Tips has an estimated audience of 677,586 people in United States, concentrated in South Carolina and Indiana.
What is the gender split and age of Health & Beauty Tips fans?
74.2% of Health & Beauty Tips fans are female, 25.8% are male, with an average age of 33.4 years.
Which brands do Health & Beauty Tips fans like most?
Health & Beauty Tips fans show strongest brand affinity for Hampton University (25.45×), Nationality (2.33×), and Electrolyte (5.02×) over the country average.
Where do Health & Beauty Tips fans live in United States?
Health & Beauty Tips fans in United States are most concentrated in South Carolina (reach 18,265), Indiana (reach 17,796), and Missouri (reach 17,235). These three regions account for the largest share of the active audience.
What other brands do Health & Beauty Tips fans also like?
Beyond Health & Beauty Tips itself, the audience over-indexes on Nationality (2.33×), Electrolyte (5.02×), Mothercare (3.4×), and Elsword (15.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Health & Beauty Tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.