Rascasse Audience Intelligence

Sabores Target Market in United States

A data profile of the people who buy, follow and care about Sabores in United States — modelled from more than twelve digital signal sources. Sabores has an estimated audience of 509,993 people in United States.

#3727among Brand in United States#2241in Business & Career

The average Sabores fan in United States is 38.0 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, California.

Top brand affinities include Milky Chance, El País, Las Vegas, with strongest over-indexing on Milky Chance (214.59× the country average).

Demographically, the Sabores audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sabores fan in United States is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Milky Chance.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sabores profile in United States.

Audience size
510K
in United States
Gender
69.3%♀
30.7% male
Age
38.0
average years
Country rank
#36247
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sabores

69.3% are female, 30.7% are male, average age 38.0.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Sabores audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.0
Estimated audience size509,993
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Sabores audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Sabores audience comes from United States.

Worldwide audience distribution share by country for Sabores
CountryShare
United States21.9%
Spain19.7%
Mexico16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sabores audience in United States is strongest.

Fig. 05

Top regions by affinity

Sabores customers by region in United States
#RegionReachAffinity×
01North Carolina~200K9.74×
02Utah~30K5.48×
03Kansas~10K3.47×
04Texas~100K2.60×
05South Carolina~10K1.78×
06Michigan~20K1.58×
07New Mexico~4K1.58×
08Minnesota~10K1.38×
09Oklahoma~8K1.38×
10Colorado~10K1.20×
11Virginia~10K1.10×
12Connecticut~5K1.03×
13Louisiana~6K0.91×
14Washington, District of Columbia~1K0.91×
15Massachusetts~9K0.85×
16California~50K0.82×
17Washington~8K0.82×
18Alaska<1K0.80×
19North Dakota<1K0.79×
20Wisconsin~6K0.78×
21Arkansas~3K0.78×
22South Dakota<1K0.78×
23Vermont<1K0.77×
24Hawaii~2K0.76×
25Montana~1K0.71×
26Idaho~2K0.69×
27Delaware<1K0.68×
28New York~20K0.67×
29Rhode Island~1K0.67×
30Maine~1K0.66×
31West Virginia~2K0.65×
32Georgia~10K0.64×
33New Hampshire~1K0.64×
34New Jersey~8K0.63×
35Nevada~3K0.62×
36Tennessee~6K0.60×
37Nebraska~2K0.59×
38Arizona~6K0.58×
39Mississippi~2K0.58×
40Florida~20K0.57×
41Illinois~10K0.57×
42Maryland~5K0.55×
43Oregon~3K0.53×
44Iowa~2K0.53×
45Alabama~4K0.50×
46Kentucky~3K0.50×
47Missouri~4K0.47×
48Indiana~4K0.45×
49Pennsylvania~8K0.44×
50Ohio~6K0.36×
Fig. 06

Affinity by region

Affinity by region — Sabores, United States
0.36×1.00×9.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sabores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sabores audience
#·InterestCategoryAffinity×
01Milky ChanceMusic & Radio214.59×
02El PaísNews22.55×
03LisbonTravel & Leisure19.33×
04Baby toysKids & Family13.48×
05FIFA Club World CupSports11.99×
06San Diego PadresSports9.97×
07Atlético MadridSports9.34×
08Cillian MurphyMovies & TV9.09×
09Saw (franchise)Movies & TV8.78×
10PatriotismPolitics & Society8.18×
11Colorado RockiesSports7.43×
12Web serverTechnology & Electronics7.33×
13Milwaukee BrewersSports6.90×
14Cats (musical)Music & Radio6.42×
15Pittsburgh PiratesSports5.21×
16Las VegasTravel & Leisure4.91×
17Detroit TigersSports4.03×
18WhatsAppInternet & Social Media3.81×
19Spanish languagePolitics & Society3.63×
20Planet FitnessSports3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sabores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sabores audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.73×
Urban LifestyleOPEN1.56×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sabores audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
Sports ActivityPOWER0.74×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sabores's target market in United States?

Sabores's target market in United States covers an estimated 509,993 people, concentrated in North Carolina and Texas.

02

What is the gender split and age of Sabores customers?

69.3% of the Sabores audience are female, 30.7% are male, with an average age of 38.0 years.

03

Which brands do Sabores fans like most?

Sabores fans show strongest brand affinity for Milky Chance (214.59×), El País (22.55×), and Las Vegas (4.91×) over the country average.

04

Where do Sabores fans live in United States?

Sabores fans in United States are most concentrated in North Carolina (reach ~200K), Texas (reach ~100K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sabores fans also like?

Beyond Sabores itself, the audience over-indexes on El País (22.55×), Las Vegas (4.91×), Patriotism (8.18×), and Milwaukee Brewers (6.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sabores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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