Sabores Audience in United States

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Sabores has an estimated audience of 517,709 people in United States. 69.3% are female, 30.7% are male, average age 38.0. Top regions: North Carolina, Texas, California. Top brand affinities: Nationality, Governor of Michigan, Google Home, Vocal harmony, Home construction.

The average Sabores fan in United States is 38.0 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, California. Top brand affinities include Nationality, Governor of Michigan, Google Home, with strongest over-indexing on Nationality (9.57× the country average). Demographically, the Sabores audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Sabores fans

Demographic split for Sabores audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.0
Estimated audience size517,709

Audience persona

The typical Sabores fan in United States is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Sabores in United States
RegionReachAffinity
North Carolina173,25811.12×
Texas120,3492.7×
California46,7870.82×
Utah20,9224.51×
Florida19,9760.57×
New York17,5090.61×
Michigan17,2231.27×
Kansas16,4264.03×
South Carolina15,9242.04×
Virginia15,3551.22×
Colorado10,8601.33×
Georgia10,0300.63×
Illinois9,3460.54×
Massachusetts8,8890.87×
Washington8,5200.82×
New Jersey8,2430.63×
Oklahoma7,6381.33×
Minnesota7,3190.99×
Wisconsin7,1020.91×
Pennsylvania6,6140.38×
Tennessee6,5740.63×
Louisiana6,0000.9×
Arizona5,0370.48×
Ohio4,4800.28×
Maryland4,3960.49×
Connecticut4,2940.83×
Indiana3,5140.37×
Missouri3,1270.37×
Arkansas3,0260.71×
Nevada3,0210.6×
Alabama2,6850.37×
Oregon2,5600.43×
New Mexico2,4940.96×
Kentucky2,2050.34×
Washington, District of Columbia1,4540.93×
Idaho1,3730.53×
Iowa1,3390.31×
Mississippi9570.22×
Nebraska8750.34×
New Hampshire7500.37×
South Dakota6090.51×
Hawaii6020.27×
West Virginia5360.22×
Montana5240.36×
Rhode Island5220.32×
Delaware4870.34×
Maine4690.25×
Vermont2310.25×
Wyoming2270.3×
Alaska2140.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sabores audience
BrandAffinityCategory
Nationality9.57×Politics & Society
Governor of Michigan11.48×Politics & Society
Google Home9.77×Technology & Electronics
Vocal harmony5.39×Music & Radio
Home construction1.68×Home & Garden
Goop5.72×Internet & Social Media
Hibachi8.29×Food & Beverages
James Madison University13.04×Business & Career
Minnesota1.77×Travel & Leisure
Fairy godmother7.16×Literature
Hipster9.02×Politics & Society
Wok5.84×Food & Beverages
National Paralympic Committee19.35×Sports
Nebraska Cornhuskers football2.89×Sports
Lahaina, Hawaii13×Travel & Leisure
Hardik Pandya10.64×Sports
edureka25.23×Business & Career
Cherish (group)7.36×Music & Radio
Buying and Selling Real Estate5.19×Home & Garden
Grace Slick5.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sabores audience
TraitClusterScore
SpiritualityBALANCE2.41
Luxury OrientationPREMIUM1.32
Risk AppetiteTHRILL1.31
Family OrientationCONSERVATISM1.23
Convenience OrientationPREMIUM1.22
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Sabores
CountryShare
United States22.7%
Spain19.7%
Mexico16.3%

See Sabores audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sabores have in United States?

Sabores has an estimated audience of 517,709 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Sabores fans?

69.3% of Sabores fans are female, 30.7% are male, with an average age of 38.0 years.

Which brands do Sabores fans like most?

Sabores fans show strongest brand affinity for Nationality (9.57×), Governor of Michigan (11.48×), and Google Home (9.77×) over the country average.

Where do Sabores fans live in United States?

Sabores fans in United States are most concentrated in North Carolina (reach 173,258), Texas (reach 120,349), and California (reach 46,787). These three regions account for the largest share of the active audience.

What other brands do Sabores fans also like?

Beyond Sabores itself, the audience over-indexes on Governor of Michigan (11.48×), Google Home (9.77×), Vocal harmony (5.39×), and Home construction (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sabores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.