Information Audience in Germany
Information has an estimated audience of 1,532,061 people in Germany. 51.6% are female, 48.4% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Preacher (comics), Esra Erol, Israel.
The average Information fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Preacher (comics), with strongest over-indexing on Progressive rock (3.16× the country average). Demographically, the Information audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Information fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.5 |
| Estimated audience size | 1,532,061 |
Audience persona
The typical Information fan in Germany is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,972 | 0.98× |
| Bayern | 247,447 | 1× |
| Baden-Württemberg | 235,731 | 1.13× |
| Hessen | 139,286 | 1.19× |
| Niedersachsen | 131,217 | 0.88× |
| Berlin | 77,937 | 1.14× |
| Rheinland-Pfalz | 71,415 | 0.93× |
| Sachsen | 64,831 | 0.86× |
| Schleswig-Holstein | 47,892 | 0.87× |
| Saarland | 39,604 | 2.11× |
| Brandenburg | 38,995 | 0.82× |
| Hamburg | 31,819 | 0.92× |
| Thüringen | 31,076 | 0.8× |
| Sachsen-Anhalt | 28,849 | 0.73× |
| Mecklenburg-Vorpommern | 21,671 | 0.74× |
| Bremen | 11,881 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.16× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 5.93× | Literature |
| Esra Erol | 4.85× | Movies & TV |
| Israel | 1.69× | Travel & Leisure |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Snow White (Fables) | 1.78× | Literature |
| Figure painting (hobby) | 3.04× | Arts & Culture |
| Corona (band) | 1.82× | Music & Radio |
| Natural rubber | 1.59× | Cars & Mobility |
| Home Delivery | 1.79× | Food & Beverages |
| KLIX (AM) | 1.61× | Music & Radio |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.34× | Sports |
| Gloria | 2.69× | Music & Radio |
| Euphonium | 6.18× | Music & Radio |
| Volvo V60 | 2.66× | Cars & Mobility |
| Keeper (password manager) | 2.3× | Technology & Electronics |
| Molly Hatchet | 6.88× | Music & Radio |
| Theocracy | 5.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.16 |
| Sustainability | BALANCE | 1.14 |
| Pet Ownership | JOY | 1.11 |
| Indulgence | JOY | 1.09 |
| Tradition | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.0% |
See Information audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Information have in Germany?
Information has an estimated audience of 1,532,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Information fans?
51.6% of Information fans are female, 48.4% are male, with an average age of 41.5 years.
Which brands do Information fans like most?
Information fans show strongest brand affinity for Progressive rock (3.16×), Stradivarius (1.97×), and Preacher (comics) (5.93×) over the country average.
Where do Information fans live in Germany?
Information fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,972), Bayern (reach 247,447), and Baden-Württemberg (reach 235,731). These three regions account for the largest share of the active audience.
What other brands do Information fans also like?
Beyond Information itself, the audience over-indexes on Stradivarius (1.97×), Preacher (comics) (5.93×), Esra Erol (4.85×), and Israel (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.