Information Audience in Germany
Information has an estimated audience of 1,532,061 people in Germany. 51.6% are female, 48.4% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Terence Hill, Karoline Herfurth, Western Union.
The average Information fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Terence Hill, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Information audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Information fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.5 |
| Estimated audience size | 1,532,061 |
Audience persona
The typical Information fan in Germany is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,972 | 0.98× |
| Bayern | 247,447 | 1× |
| Baden-Württemberg | 235,731 | 1.13× |
| Hessen | 139,286 | 1.19× |
| Niedersachsen | 131,217 | 0.88× |
| Berlin | 77,937 | 1.14× |
| Rheinland-Pfalz | 71,415 | 0.93× |
| Sachsen | 64,831 | 0.86× |
| Schleswig-Holstein | 47,892 | 0.87× |
| Saarland | 39,604 | 2.11× |
| Brandenburg | 38,995 | 0.82× |
| Hamburg | 31,819 | 0.92× |
| Thüringen | 31,076 | 0.8× |
| Sachsen-Anhalt | 28,849 | 0.73× |
| Mecklenburg-Vorpommern | 21,671 | 0.74× |
| Bremen | 11,881 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 8.93× | Movies & TV |
| Terence Hill | 8.53× | Movies & TV |
| Karoline Herfurth | 9.96× | Movies & TV |
| Western Union | 5.09× | Business & Career |
| Apple Store | 8.09× | Shopping |
| limango | 8.28× | Shopping |
| The Voice Kids | 10.22× | Movies & TV |
| Country rap | 6.14× | Music & Radio |
| Casino | 5.74× | Games |
| Headphones | 5.48× | Technology & Electronics |
| ICloud | 4.79× | Technology & Electronics |
| Fachhochschule | 7.04× | Business & Career |
| Hygiene | 3.11× | Beauty & Wellness |
| Allgäu | 5.53× | Travel & Leisure |
| Kurdistan | 8.4× | Travel & Leisure |
| Pets | 1.51× | Pets & Animals |
| Family | 1.63× | Kids & Family |
| Catering | 3.71× | Food & Beverages |
| Vacations | 2.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.16 |
| Sustainability | BALANCE | 1.14 |
| Pet Ownership | JOY | 1.11 |
| Indulgence | JOY | 1.09 |
| Tradition | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.0% |
See Information audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Information have in Germany?
Information has an estimated audience of 1,532,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Information fans?
51.6% of Information fans are female, 48.4% are male, with an average age of 41.5 years.
Which brands do Information fans like most?
Information fans show strongest brand affinity for Satire (8.81×), German television comedy (8.93×), and Terence Hill (8.53×) over the country average.
Where do Information fans live in Germany?
Information fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,972), Bayern (reach 247,447), and Baden-Württemberg (reach 235,731). These three regions account for the largest share of the active audience.
What other brands do Information fans also like?
Beyond Information itself, the audience over-indexes on German television comedy (8.93×), Terence Hill (8.53×), Karoline Herfurth (9.96×), and Western Union (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.