Rascasse Audience Intelligence

Information Audience in United States

A data profile of the people who buy, follow and care about Information in United States — modelled from more than twelve digital signal sources. Information has an estimated audience of 9,498,695 people in United States.

#2380among Topic in United States#171in Technology & Electronics

The average Information fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google, MSN, Real property, with strongest over-indexing on Google (1.66× the country average).

Demographically, the Information audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Information fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Google.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information profile in United States.

Audience size
9.5M
in United States
Gender
52.7%♀
47.3% male
Age
43.1
average years
Country rank
#3766
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information fans

52.7% are female, 47.3% are male, average age 43.1.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Information audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.1
Estimated audience size9,498,695
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Information audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Information audience comes from United States.

Worldwide audience distribution share by country for Information
CountryShare
United States18.6%
India4.6%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information audience in United States is strongest.

Fig. 05

Top regions by affinity

Information fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.38×
02Alabama~200K1.35×
03Louisiana~200K1.34×
04Virginia~300K1.25×
05Arkansas~100K1.25×
06South Carolina~200K1.22×
07Tennessee~200K1.20×
08Missouri~200K1.18×
09Oklahoma~100K1.18×
10Georgia~300K1.16×
11Kentucky~100K1.16×
12West Virginia~50K1.15×
13Florida~700K1.12×
14Nevada~100K1.12×
15North Carolina~300K1.11×
16Iowa~90K1.10×
17Arizona~200K1.09×
18Texas~900K1.07×
19New Mexico~50K1.07×
20Hawaii~40K1.07×
21Indiana~200K1.06×
22Ohio~300K1.04×
23California~1M1.02×
24Illinois~300K0.99×
25Kansas~70K0.99×
26Maryland~200K0.98×
27Michigan~200K0.96×
28Pennsylvania~300K0.95×
29Washington~200K0.94×
30Oregon~100K0.93×
31North Dakota~20K0.92×
32Alaska~20K0.91×
33New York~500K0.90×
34Washington, District of Columbia~30K0.89×
35South Dakota~20K0.88×
36Wisconsin~100K0.86×
37Minnesota~100K0.86×
38Nebraska~40K0.86×
39Montana~20K0.86×
40Maine~30K0.85×
41New Hampshire~30K0.84×
42Delaware~20K0.84×
43New Jersey~200K0.83×
44Idaho~40K0.83×
45Colorado~100K0.81×
46Connecticut~80K0.81×
47Utah~70K0.80×
48Massachusetts~100K0.79×
49Vermont~10K0.78×
50Rhode Island~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Information, United States
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Information audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Information audience
#·InterestCategoryAffinity×
01RhetoricPolitics & Society3.02×
02Demi MooreMovies & TV2.55×
03Tabloid (newspaper format)Literature2.46×
04Billy Bob ThorntonMovies & TV2.46×
05Diane KeatonMovies & TV2.23×
06Breakfast televisionMovies & TV2.03×
07Real propertyHome & Garden1.97×
08Political scienceBusiness & Career1.89×
09MeteorologyHome & Garden1.83×
10Risk managementBusiness & Career1.77×
11Creative CommonsTechnology & Electronics1.70×
12Talk radioMusic & Radio1.67×
13GoogleInternet & Social Media1.66×
14DentistryBusiness & Career1.66×
15Made in USABusiness & Career1.66×
16MSNNews1.53×
17Michael JacksonMusic & Radio1.53×
18Artificial intelligenceTechnology & Electronics1.53×
19GeneticsKids & Family1.52×
20LodgingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Information audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Information audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
IndividualismJOY1.43×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Information audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Information have in United States?

Information has an estimated audience of 9,498,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Information fans?

52.7% of Information fans are female, 47.3% are male, with an average age of 43.1 years.

03

Which brands do Information fans like most?

Information fans show strongest brand affinity for Google (1.66×), MSN (1.53×), and Real property (1.97×) over the country average.

04

Where do Information fans live in United States?

Information fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Information fans also like?

Beyond Information itself, the audience over-indexes on MSN (1.53×), Real property (1.97×), Diane Keaton (2.23×), and Rhetoric (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Information audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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