Information Audience in United States

Information logo

Information has an estimated audience of 9,498,695 people in United States. 52.7% are female, 47.3% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Information fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.73× the country average). Demographically, the Information audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Information fans

Demographic split for Information audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.1
Estimated audience size9,498,695

Audience persona

The typical Information fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Information in United States
RegionReachAffinity
California1,125,7821.08×
Texas934,7571.14×
Florida753,5371.17×
New York507,5400.96×
Georgia354,4521.21×
North Carolina326,2501.14×
Illinois325,2841.03×
Pennsylvania313,8540.98×
Ohio307,9341.05×
Virginia300,7081.3×
Michigan249,1991×
Tennessee235,7591.24×
Arizona212,1381.09×
New Jersey207,5230.86×
Indiana186,3621.07×
Washington186,3300.98×
Missouri183,6791.2×
South Carolina182,7831.28×
Alabama174,0651.31×
Louisiana165,0301.35×
Maryland161,6810.99×
Massachusetts150,4670.8×
Kentucky136,7391.15×
Oklahoma127,3491.21×
Wisconsin124,9350.87×
Colorado123,8510.83×
Minnesota119,5230.88×
Mississippi105,2601.35×
Oregon104,8660.96×
Nevada103,2891.12×
Arkansas97,2981.24×
Connecticut78,8800.83×
Iowa78,1231×
Kansas74,5511×
Utah68,2150.8×
New Mexico48,8581.03×
West Virginia47,9611.08×
Hawaii43,9411.08×
Nebraska40,4970.85×
Idaho37,6380.79×
Maine28,2430.83×
New Hampshire27,7520.74×
Washington, District of Columbia26,0940.91×
Montana21,8150.83×
Rhode Island20,7920.69×
Delaware20,6990.79×
South Dakota17,4870.8×
Alaska16,4630.81×
North Dakota16,3750.84×
Vermont12,0260.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information audience
BrandAffinityCategory
Goop15.73×Internet & Social Media
Governor of Michigan19.52×Politics & Society
Vocal harmony10.37×Music & Radio
Grinch8.22×Movies & TV
Wok12.99×Food & Beverages
Google Home11.71×Technology & Electronics
Hibachi13.7×Food & Beverages
Hipster15.63×Politics & Society
Cherish (group)17.28×Music & Radio
Grace Slick13.75×Music & Radio
Fairy godmother10.93×Literature
No Escape (1994 film)15.47×Movies & TV
Israel2.84×Travel & Leisure
El Paso County, Colorado16.73×Travel & Leisure
TV Fanatic13.62×Movies & TV
Kikar HaShabbat18.61×News
Guitarist (magazine)12.54×Music & Radio
Historic site4.64×Arts & Culture
La Jolla9.81×Travel & Leisure
Mathcore7.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information audience
TraitClusterScore
ExtroversionTHRILL1.12
PatriotismCONSERVATISM1.1
IndividualismJOY1.03
Need for SecurityCONSERVATISM1.02
Price SensitivityPREMIUM1
Family OrientationCONSERVATISM0.94

Worldwide distribution

Worldwide audience distribution share by country for Information
CountryShare
United States18.6%
India4.6%
Brazil4.0%

See Information audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Information have in United States?

Information has an estimated audience of 9,498,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Information fans?

52.7% of Information fans are female, 47.3% are male, with an average age of 43.1 years.

Which brands do Information fans like most?

Information fans show strongest brand affinity for Goop (15.73×), Governor of Michigan (19.52×), and Vocal harmony (10.37×) over the country average.

Where do Information fans live in United States?

Information fans in United States are most concentrated in California (reach 1,125,782), Texas (reach 934,757), and Florida (reach 753,537). These three regions account for the largest share of the active audience.

What other brands do Information fans also like?

Beyond Information itself, the audience over-indexes on Governor of Michigan (19.52×), Vocal harmony (10.37×), Grinch (8.22×), and Wok (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.