A data profile of the people who buy, follow and care about Volkswagen in Netherlands — modelled from more than twelve digital signal sources. Volkswagen has an estimated audience of 1,757,875 people in Netherlands.
The average Volkswagen fan in Netherlands is 42.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, AutoScout24, Škoda Auto, with strongest over-indexing on Max Verstappen (1.63× the country average).
Demographically, the Volkswagen audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Volkswagen fan in Netherlands is more male, around 42.5 years old, with strong Social Media Usage tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Volkswagen profile in Netherlands.
30.3% are female, 69.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 42.5 |
| Estimated audience size | 1,757,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Volkswagen audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 8.0% |
| Brazil | 7.9% |
Where the Volkswagen audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.28× | |
| 02 | Zuid-Holland | ~500K | 1.27× | |
| 03 | Gelderland | ~300K | 1.26× | |
| 04 | North Brabant | ~300K | 1.24× | |
| 05 | North Holland | ~400K | 1.18× | |
| 06 | Limburg | ~100K | 1.12× | |
| 07 | Overijssel | ~100K | 1.10× | |
| 08 | Drenthe | ~50K | 1.00× | |
| 09 | Friesland | ~60K | 0.86× | |
| 10 | Groningen | ~50K | 0.76× | |
| 11 | Zeeland | ~20K | 0.49× | |
| 12 | Utrecht | ~60K | 0.46× |
The strongest cross-interests of the Volkswagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Tiguan | Cars & Mobility | 3.82× | ||
| 02 | Škoda Auto | Cars & Mobility | 3.48× | ||
| 03 | Used car | Cars & Mobility | 3.38× | ||
| 04 | Car dealership | Cars & Mobility | 3.23× | ||
| 05 | Skoda Kodiaq | Cars & Mobility | 3.18× | ||
| 06 | Auto mechanic | Cars & Mobility | 2.71× | ||
| 07 | Autoweek | Cars & Mobility | 2.62× | ||
| 08 | Toolstation | Home & Garden | 2.38× | ||
| 09 | Peugeot | Cars & Mobility | 2.38× | ||
| 10 | Traffic | Cars & Mobility | 2.37× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.34× | ||
| 12 | SUVs | Cars & Mobility | 2.23× | ||
| 13 | Solar energy | Home & Garden | 2.19× | ||
| 14 | Sustainable energy | Home & Garden | 2.07× | ||
| 15 | Solar panel | Home & Garden | 2.00× | ||
| 16 | Electric car | Cars & Mobility | 1.94× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.92× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.79× | ||
| 19 | Max Verstappen | Sports | 1.63× | ||
| 20 | Renewable energy | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.30× | |
| Travelling | THRILL | 1.02× | |
| Design Affinity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Need for Security | CONSERVATISM | 0.69× |
Volkswagen's target market in Netherlands covers an estimated 1,757,875 people, concentrated in Zuid-Holland and North Holland.
30.3% of the Volkswagen audience are female, 69.7% are male, with an average age of 42.5 years.
Volkswagen fans show strongest brand affinity for Max Verstappen (1.63×), AutoScout24 (2.34×), and Škoda Auto (3.48×) over the country average.
Volkswagen fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Volkswagen itself, the audience over-indexes on AutoScout24 (2.34×), Škoda Auto (3.48×), Used car (3.38×), and Autoweek (2.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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