Rascasse Audience Intelligence

Yamaha Motorcycles Target Market in United States

A data profile of the people who buy, follow and care about Yamaha Motorcycles in United States — modelled from more than twelve digital signal sources. Yamaha Motorcycles has an estimated audience of 537,357 people in United States.

#19among Motorcycles in United States#3606among Brand in United States#1002in Cars & Mobility

The average Yamaha Motorcycles fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Cruiser (motorcycle), Touring motorcycle, with strongest over-indexing on Motorcycle helmet (98.52× the country average).

Demographically, the Yamaha Motorcycles audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yamaha Motorcycles fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Motorcycles profile in United States.

Audience size
537K
in United States
Gender
21.2%♀
78.8% male
Age
32.9
average years
Country rank
#35130
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motorcycles

21.2% are female, 78.8% are male, average age 32.9.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Yamaha Motorcycles audience in United States
MetricValue
Female21.2%
Male78.8%
Average age32.9
Estimated audience size537,357
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Yamaha Motorcycles audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4916%
50+9%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Yamaha Motorcycles audience comes from United States.

Worldwide audience distribution share by country for Yamaha Motorcycles
CountryShare
United States43.7%
Canada7.8%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motorcycles audience in United States is strongest.

Fig. 05

Top regions by affinity

Yamaha Motorcycles customers by region in United States
#RegionReachAffinity×
01Idaho~4K1.61×
02Wyoming~1K1.53×
03Utah~7K1.51×
04Alaska~2K1.49×
05Montana~2K1.43×
06West Virginia~3K1.27×
07New Mexico~3K1.21×
08Oklahoma~7K1.20×
09Hawaii~3K1.16×
10North Dakota~1K1.16×
11New Hampshire~2K1.15×
12Colorado~9K1.14×
13Arkansas~5K1.14×
14South Dakota~1K1.13×
15Washington~10K1.11×
16Oregon~6K1.08×
17Maine~2K1.06×
18Tennessee~10K1.04×
19Alabama~7K1.01×
20Kansas~4K1.01×
21Vermont<1K1.01×
22Wisconsin~8K0.98×
23Georgia~20K0.96×
24Kentucky~6K0.95×
25Indiana~9K0.94×
26Pennsylvania~20K0.93×
27Arizona~10K0.93×
28Missouri~8K0.93×
29Nevada~5K0.93×
30Florida~30K0.91×
31Michigan~10K0.91×
32Minnesota~7K0.91×
33Iowa~4K0.91×
34Mississippi~4K0.91×
35Ohio~10K0.90×
36Nebraska~2K0.90×
37North Carolina~10K0.89×
38Louisiana~6K0.89×
39California~50K0.88×
40Texas~40K0.87×
41South Carolina~7K0.87×
42Virginia~10K0.83×
43Connecticut~4K0.81×
44Illinois~10K0.79×
45Rhode Island~1K0.77×
46New York~20K0.74×
47New Jersey~9K0.72×
48Massachusetts~7K0.69×
49Maryland~6K0.67×
50Delaware<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Yamaha Motorcycles, United States
0.66×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yamaha Motorcycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yamaha Motorcycles audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility98.52×
02Cruiser (motorcycle)Cars & Mobility52.40×
03Dakar RallySports47.63×
04SupermotoCars & Mobility38.35×
05Touring motorcycleCars & Mobility30.46×
06Sons of AnarchyMovies & TV21.46×
07Motorcycle accessoriesCars & Mobility20.01×
08Bobber (motorcycle)Cars & Mobility18.80×
09Bicycle helmetCars & Mobility15.37×
10Custom motorcycleCars & Mobility13.16×
11Chopper (motorcycle)Cars & Mobility11.12×
12Toyota Land CruiserCars & Mobility9.13×
13Antique carCars & Mobility9.00×
14CarcareCars & Mobility8.14×
15SuzukiCars & Mobility8.07×
16Extreme sportSports7.98×
17Auto showCars & Mobility7.19×
18Family carCars & Mobility6.94×
19Obsessed (2009 film)Movies & TV6.51×
20Enterprise Rent-A-CarCars & Mobility3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yamaha Motorcycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yamaha Motorcycles audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.18×
Risk AppetiteTHRILL3.68×
Family OrientationCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yamaha Motorcycles audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
SpiritualityBALANCE0.79×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yamaha Motorcycles's target market in United States?

Yamaha Motorcycles's target market in United States covers an estimated 537,357 people, concentrated in California and Texas.

02

What is the gender split and age of Yamaha Motorcycles customers?

21.2% of the Yamaha Motorcycles audience are female, 78.8% are male, with an average age of 32.9 years.

03

Which brands do Yamaha Motorcycles fans like most?

Yamaha Motorcycles fans show strongest brand affinity for Motorcycle helmet (98.52×), Cruiser (motorcycle) (52.4×), and Touring motorcycle (30.46×) over the country average.

04

Where do Yamaha Motorcycles fans live in United States?

Yamaha Motorcycles fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yamaha Motorcycles fans also like?

Beyond Yamaha Motorcycles itself, the audience over-indexes on Cruiser (motorcycle) (52.4×), Touring motorcycle (30.46×), Motorcycle accessories (20.01×), and Supermoto (38.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Yamaha Motorcycles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yamaha Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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