Yamaha Motorcycles Audience in United States

Yamaha Motorcycles has an estimated audience of 519,139 people in United States. 21.2% are female, 78.8% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle helmet, PSV Eindhoven, Cruiser (motorcycle), Touring motorcycle, Motorcycle accessories.

The average Yamaha Motorcycles fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle helmet, PSV Eindhoven, Cruiser (motorcycle), with strongest over-indexing on Motorcycle helmet (66.15× the country average). Demographically, the Yamaha Motorcycles audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Yamaha Motorcycles fans

Demographic split for Yamaha Motorcycles audience in United States
MetricValue
Female21.2%
Male78.8%
Average age32.9
Estimated audience size519,139

Audience persona

The typical Yamaha Motorcycles fan in United States is more male, around 32.9 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Yamaha Motorcycles in United States
RegionReachAffinity
California52,2770.92×
Texas40,9910.92×
Florida32,9120.94×
New York22,9670.79×
Pennsylvania17,0420.97×
Georgia15,7180.98×
Ohio15,2160.95×
North Carolina14,4070.92×
Illinois14,3890.83×
Michigan12,9330.95×
Washington11,7011.12×
Tennessee10,9241.05×
Virginia10,6750.84×
Arizona10,1950.96×
New Jersey9,7080.74×
Colorado9,5951.17×
Indiana9,2230.97×
Missouri7,8480.94×
Wisconsin7,6730.98×
Alabama7,5121.04×
Massachusetts7,1820.7×
Utah7,1451.54×
Oklahoma7,1201.24×
South Carolina6,9800.89×
Minnesota6,7230.9×
Oregon6,5971.11×
Kentucky6,2220.96×
Louisiana5,9340.89×
Maryland5,9180.66×
Arkansas4,8621.14×
Nevada4,8130.96×
Connecticut4,2500.82×
Kansas4,2241.03×
Idaho4,1741.6×
Iowa3,8740.91×
Mississippi3,6410.85×
New Mexico3,1541.21×
West Virginia3,0041.24×
Hawaii2,7141.22×
New Hampshire2,3531.15×
Nebraska2,2240.85×
Montana1,9651.36×
Maine1,9451.05×
Alaska1,5481.39×
South Dakota1,3231.1×
Rhode Island1,1910.72×
North Dakota1,1531.08×
Wyoming1,1001.43×
Vermont8640.95×
Delaware8420.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yamaha Motorcycles audience
BrandAffinityCategory
Motorcycle helmet66.15×Cars & Mobility
PSV Eindhoven132.86×Sports
Cruiser (motorcycle)43.43×Cars & Mobility
Touring motorcycle26.36×Cars & Mobility
Motorcycle accessories18.32×Cars & Mobility
Supermoto34.29×Cars & Mobility
Dakar Rally39.48×Sports
Custom motorcycle12.22×Cars & Mobility
Enterprise Rent-A-Car6.96×Cars & Mobility
Café racer22.75×Cars & Mobility
Chopper (motorcycle)11.66×Cars & Mobility
Autism Awareness9.81×Health
Back to the Future14.52×Movies & TV
Extreme sport6.63×Sports
Diabetes mellitus awareness6.57×Health
Sons of Anarchy12.27×Movies & TV
Lewis Hamilton10.79×Sports
Feyenoord35.71×Sports
Suzuki9.56×Cars & Mobility
Singer-songwriter3.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yamaha Motorcycles audience
TraitClusterScore
Risk AppetiteTHRILL3
PatriotismCONSERVATISM2.13
Luxury OrientationPREMIUM1.97
Family OrientationCONSERVATISM1.78
LGBTQ+ IdentityOPEN1.73
Early Adopter MentalityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Yamaha Motorcycles
CountryShare
United States43.0%
Canada7.9%
Italy7.7%

See Yamaha Motorcycles audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Yamaha Motorcycles have in United States?

Yamaha Motorcycles has an estimated audience of 519,139 people in United States, concentrated in California and Texas.

What is the gender split and age of Yamaha Motorcycles fans?

21.2% of Yamaha Motorcycles fans are female, 78.8% are male, with an average age of 32.9 years.

Which brands do Yamaha Motorcycles fans like most?

Yamaha Motorcycles fans show strongest brand affinity for Motorcycle helmet (66.15×), PSV Eindhoven (132.86×), and Cruiser (motorcycle) (43.43×) over the country average.

Where do Yamaha Motorcycles fans live in United States?

Yamaha Motorcycles fans in United States are most concentrated in California (reach 52,277), Texas (reach 40,991), and Florida (reach 32,912). These three regions account for the largest share of the active audience.

What other brands do Yamaha Motorcycles fans also like?

Beyond Yamaha Motorcycles itself, the audience over-indexes on PSV Eindhoven (132.86×), Cruiser (motorcycle) (43.43×), Touring motorcycle (26.36×), and Motorcycle accessories (18.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yamaha Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.