Rascasse Audience Intelligence

Walker Audience in United States

A data profile of the people who buy, follow and care about Walker in United States — modelled from more than twelve digital signal sources. Walker has an estimated audience of 1,342,520 people in United States.

#1328among Movie / TV Show / Series in United States#3268in Movies & TV

The average Walker fan in United States is 25.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include La Liga, Solar energy, FIFA World Cup, with strongest over-indexing on La Liga (11.6× the country average).

Demographically, the Walker audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walker fan in United States is more male, around 25.5 years old, with strong Patriotism tendencies and a notable affinity for La Liga.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walker profile in United States.

Audience size
1.3M
in United States
Gender
38.8%♀
61.2% male
Age
25.5
average years
Country rank
#19259
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walker viewers

38.8% are female, 61.2% are male, average age 25.5.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Walker audience in United States
MetricValue
Female38.8%
Male61.2%
Average age25.5
Estimated audience size1,342,520
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Walker audience in United States
Age bracketShare%
16-1953%
20-2931%
30-3912%
40-493%
50+0%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Walker audience comes from United States.

Worldwide audience distribution share by country for Walker
CountryShare
United States31.8%
Italy16.8%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Walker fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K2.70×
02Louisiana~30K1.93×
03Minnesota~30K1.57×
04Mississippi~20K1.45×
05Iowa~10K1.30×
06Alabama~20K1.28×
07Arkansas~10K1.26×
08West Virginia~8K1.24×
09Missouri~30K1.22×
10Oklahoma~20K1.20×
11New York~90K1.18×
12Michigan~40K1.18×
13Kansas~10K1.08×
14Arizona~30K1.07×
15Kentucky~20K1.06×
16Maine~5K1.06×
17Tennessee~30K1.00×
18Texas~100K0.99×
19Indiana~20K0.99×
20North Dakota~3K0.99×
21Wisconsin~20K0.98×
22Idaho~7K0.98×
23Ohio~40K0.97×
24Nebraska~7K0.97×
25South Carolina~20K0.94×
26South Dakota~3K0.94×
27Maryland~20K0.92×
28Nevada~10K0.92×
29Georgia~40K0.91×
30North Carolina~40K0.90×
31New Mexico~6K0.89×
32New Hampshire~5K0.89×
33Pennsylvania~40K0.88×
34Illinois~40K0.88×
35Washington~20K0.88×
36Florida~80K0.87×
37Vermont~2K0.87×
38Alaska~2K0.85×
39Virginia~30K0.83×
40Oregon~10K0.83×
41California~100K0.82×
42Utah~10K0.81×
43Colorado~20K0.77×
44Connecticut~10K0.77×
45New Jersey~30K0.76×
46Delaware~3K0.76×
47Rhode Island~3K0.73×
48Massachusetts~20K0.70×
49Hawaii~4K0.68×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Walker, United States
0.62×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walker audience
#·InterestCategoryAffinity×
01La LigaSports11.60×
02ONE ChampionshipSports11.52×
03FIFA Club World CupSports10.71×
04United States national football teamSports9.53×
05Monster EnergyFood & Beverages8.34×
06Air pollutionHealth6.86×
07Soap operaMovies & TV5.83×
08Solar energyHome & Garden5.32×
09Liga MXSports5.13×
10Virtual realityTechnology & Electronics4.30×
11Electric vehicleCars & Mobility3.89×
12Discount TireShopping3.37×
13FIFA World CupSports3.01×
14Apple TVMovies & TV2.97×
15VolleyballSports2.83×
16McDonald'sFood & Beverages2.53×
17Domino's PizzaFood & Beverages2.32×
18SubwayFood & Beverages2.20×
19Classical musicMusic & Radio1.99×
20BasketballSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.43×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walker audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walker have in United States?

Walker has an estimated audience of 1,342,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Walker viewers?

38.8% of Walker fans are female, 61.2% are male, with an average age of 25.5 years.

03

Which brands do Walker fans like most?

Walker fans show strongest brand affinity for La Liga (11.6×), Solar energy (5.32×), and FIFA World Cup (3.01×) over the country average.

04

Where do Walker fans live in United States?

Walker fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Walker fans also like?

Beyond Walker itself, the audience over-indexes on Solar energy (5.32×), FIFA World Cup (3.01×), Air pollution (6.86×), and Soap opera (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Walker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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