Walker Audience in United States

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Walker has an estimated audience of 1,333,303 people in United States. 38.8% are female, 61.2% are male, average age 25.5. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Historic site, MK, Stamp collecting, Nationality.

The average Walker fan in United States is 25.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Historic site, MK, with strongest over-indexing on Hebe (10.04× the country average). Demographically, the Walker audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Walker fans

Demographic split for Walker audience in United States
MetricValue
Female38.8%
Male61.2%
Average age25.5
Estimated audience size1,333,303

Audience persona

The typical Walker fan in United States is more male, around 25.5 years old, with strong Risk Appetite tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Walker in United States
RegionReachAffinity
California127,0010.87×
Texas122,1601.07×
Florida82,3830.91×
New York81,9521.1×
Ohio41,5681.01×
Michigan41,4771.19×
Illinois41,4370.93×
Pennsylvania41,0170.91×
Georgia39,5170.96×
North Carolina38,0800.95×
Arizona29,8891.1×
Louisiana28,9061.68×
Virginia28,2820.87×
Tennessee27,4641.03×
Minnesota27,2121.42×
New Jersey26,9670.8×
Indiana25,2291.04×
Washington24,9580.93×
Alabama23,9801.29×
Missouri23,6641.1×
Maryland21,6160.94×
Wisconsin20,1821.01×
South Carolina19,3740.97×
Massachusetts19,1570.73×
Oklahoma18,3281.24×
Kentucky18,1061.08×
Colorado17,0720.81×
Mississippi15,5321.41×
Arkansas14,0481.28×
Iowa13,2471.21×
Oregon12,9480.85×
Nevada12,0340.93×
Kansas11,6661.11×
Connecticut10,5420.79×
Utah9,8350.82×
West Virginia7,3701.19×
Montana7,2791.97×
Nebraska6,5110.97×
Idaho6,5090.97×
New Mexico5,8980.88×
Maine5,0241.05×
New Hampshire4,6390.88×
Hawaii3,8610.67×
Rhode Island2,9860.7×
South Dakota2,7890.91×
Delaware2,7140.74×
North Dakota2,5200.92×
Washington, District of Columbia2,4360.61×
Alaska2,2440.79×
Vermont1,9550.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walker audience
BrandAffinityCategory
Hebe10.04×Home & Garden
Historic site5.13×Arts & Culture
MK4.32×Music & Radio
Stamp collecting4.84×Home & Garden
Nationality2.06×Politics & Society
Progressive rock1.82×Music & Radio
Buying and Selling Real Estate6.6×Home & Garden
Kendra Scott2.37×Fashion & Accessoires
Israel1.6×Travel & Leisure
Elsword11.6×Games
Racing1.72×Cars & Mobility
Goop3.15×Internet & Social Media
ARCO1.66×Cars & Mobility
Governor of Michigan4.2×Politics & Society
Isabela (province)7.77×
Pro-Ject2.26×Music & Radio
Grinch2.17×Movies & TV
Hipster5.17×Politics & Society
Wok3.47×Food & Beverages
Hog Hunting1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walker audience
TraitClusterScore
Risk AppetiteTHRILL1.44
Family OrientationCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.3
Luxury OrientationPREMIUM1.29
Quality AwarenessPREMIUM1.21
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Walker
CountryShare
United States32.3%
Italy17.1%
United Kingdom9.4%

See Walker audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Walker have in United States?

Walker has an estimated audience of 1,333,303 people in United States, concentrated in California and Texas.

What is the gender split and age of Walker fans?

38.8% of Walker fans are female, 61.2% are male, with an average age of 25.5 years.

Which brands do Walker fans like most?

Walker fans show strongest brand affinity for Hebe (10.04×), Historic site (5.13×), and MK (4.32×) over the country average.

Where do Walker fans live in United States?

Walker fans in United States are most concentrated in California (reach 127,001), Texas (reach 122,160), and Florida (reach 82,383). These three regions account for the largest share of the active audience.

What other brands do Walker fans also like?

Beyond Walker itself, the audience over-indexes on Historic site (5.13×), MK (4.32×), Stamp collecting (4.84×), and Nationality (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.