Rascasse Audience Intelligence

Nikola Jokić Audience in United States

A data profile of the people who buy, follow and care about Nikola Jokić in United States — modelled from more than twelve digital signal sources. Nikola Jokić has an estimated audience of 2,249,942 people in United States.

#139among Basketball in United States#2267among Person in United States#1162in Sports

The average Nikola Jokić fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indiana Pacers, San Antonio Spurs, Houston Rockets, with strongest over-indexing on Indiana Pacers (21.79× the country average).

Demographically, the Nikola Jokić audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nikola Jokić fan in United States is more male, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Indiana Pacers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nikola Jokić profile in United States.

Audience size
2.2M
in United States
Gender
7.0%♀
93.0% male
Age
37.7
average years
Country rank
#12953
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nikola Jokić fans

7.0% are female, 93.0% are male, average age 37.7.

Fig. 02

Gender split

7.0%
Female
93.0%
Male
Demographic split for Nikola Jokić audience in United States
MetricValue
Female7.0%
Male93.0%
Average age37.7
Estimated audience size2,249,942
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Nikola Jokić audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3915%
40-4916%
50+22%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Nikola Jokić audience comes from United States.

Worldwide audience distribution share by country for Nikola Jokić
CountryShare
United States50.1%
Germany8.2%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nikola Jokić audience in United States is strongest.

Fig. 05

Top regions by affinity

Nikola Jokić fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K4.28×
02Wyoming~4K1.29×
03Maryland~50K1.25×
04Illinois~90K1.22×
05Louisiana~30K1.20×
06Minnesota~40K1.15×
07New Jersey~60K1.13×
08Arizona~50K1.12×
09New York~100K1.11×
10Massachusetts~50K1.11×
11Florida~200K1.07×
12Oklahoma~30K1.07×
13Indiana~40K1.04×
14Ohio~70K1.02×
15North Carolina~70K1.02×
16Mississippi~20K1.01×
17Washington, District of Columbia~7K1.01×
18Virginia~50K1.00×
19Georgia~70K0.99×
20Michigan~60K0.99×
21California~200K0.97×
22Tennessee~40K0.96×
23Kentucky~30K0.94×
24Connecticut~20K0.94×
25Delaware~6K0.93×
26Pennsylvania~70K0.91×
27Alabama~30K0.91×
28North Dakota~4K0.91×
29Nevada~20K0.89×
30Wisconsin~30K0.87×
31Iowa~20K0.87×
32Rhode Island~6K0.87×
33Texas~200K0.86×
34Nebraska~10K0.86×
35Missouri~30K0.85×
36Arkansas~20K0.85×
37South Dakota~4K0.84×
38South Carolina~30K0.83×
39Montana~5K0.83×
40Washington~40K0.82×
41Kansas~10K0.81×
42Oregon~20K0.80×
43Maine~6K0.80×
44Hawaii~8K0.79×
45New Hampshire~7K0.79×
46Utah~20K0.78×
47Alaska~4K0.78×
48New Mexico~9K0.77×
49West Virginia~7K0.71×
50Idaho~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Nikola Jokić, United States
0.66×1.00×4.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nikola Jokić audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nikola Jokić audience
#·InterestCategoryAffinity×
01Indiana PacersSports21.79×
02Tobias HarrisSports18.17×
03San Antonio SpursSports12.68×
04Chris PaulSports11.14×
05New Orleans PelicansSports11.12×
06Klay ThompsonSports10.01×
07Charlotte HornetsSports9.78×
08Luka DončićSports9.35×
09Carmelo AnthonySports9.07×
10Minnesota TimberwolvesSports9.06×
11Houston RocketsSports8.84×
12Washington WizardsSports8.57×
13Utah JazzSports8.15×
14Brooklyn NetsSports7.77×
15Giannis AntetokounmpoSports7.07×
16Philadelphia 76ersSports6.94×
17Sneaker collectingFashion & Accessoires6.78×
18Phoenix SunsSports6.77×
19Oklahoma City ThunderSports6.58×
20Denver NuggetsSports5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nikola Jokić audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nikola Jokić audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.88×
Family OrientationCONSERVATISM1.59×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nikola Jokić audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nikola Jokić have in United States?

Nikola Jokić has an estimated audience of 2,249,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nikola Jokić fans?

7.0% of Nikola Jokić fans are female, 93.0% are male, with an average age of 37.7 years.

03

Which brands do Nikola Jokić fans like most?

Nikola Jokić fans show strongest brand affinity for Indiana Pacers (21.79×), San Antonio Spurs (12.68×), and Houston Rockets (8.84×) over the country average.

04

Where do Nikola Jokić fans live in United States?

Nikola Jokić fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nikola Jokić fans also like?

Beyond Nikola Jokić itself, the audience over-indexes on San Antonio Spurs (12.68×), Houston Rockets (8.84×), Sneaker collecting (6.78×), and Minnesota Timberwolves (9.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nikola Jokić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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