Nikola Jokić Audience in United States

Nikola Jokić has an estimated audience of 3,474,712 people in United States. 7.0% are female, 93.0% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Indiana Pacers, Oklahoma City Thunder, Chris Paul, San Antonio Spurs, Houston Rockets.

The average Nikola Jokić fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indiana Pacers, Oklahoma City Thunder, Chris Paul, with strongest over-indexing on Indiana Pacers (24.4× the country average). Demographically, the Nikola Jokić audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Nikola Jokić fans

Demographic split for Nikola Jokić audience in United States
MetricValue
Female7.0%
Male93.0%
Average age37.7
Estimated audience size3,474,712

Audience persona

The typical Nikola Jokić fan in United States is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indiana Pacers.

Top regions in United States

Top regions ranked by reach for Nikola Jokić in United States
RegionReachAffinity
California386,6481.01×
Texas272,1950.91×
Florida255,8741.09×
Colorado240,6494.39×
New York226,9511.17×
Illinois147,4451.27×
Ohio111,5171.04×
North Carolina111,3451.06×
Pennsylvania108,8080.93×
Georgia108,7431.02×
New Jersey103,2311.17×
Michigan91,6131.01×
Virginia86,8791.03×
Arizona80,3291.13×
Massachusetts77,7611.14×
Maryland74,7641.25×
Indiana67,7811.07×
Tennessee67,0970.96×
Washington58,7930.84×
Minnesota58,3291.17×
Louisiana53,5431.19×
Missouri48,0630.86×
Wisconsin45,4200.87×
South Carolina43,9060.84×
Alabama43,8990.9×
Oklahoma41,6311.08×
Kentucky41,0190.94×
Connecticut32,8360.94×
Oregon31,9600.8×
Nevada29,8360.89×
Mississippi27,6310.97×
Iowa24,3530.85×
Utah24,2180.78×
Arkansas23,8930.83×
Kansas22,0950.81×
Nebraska14,5890.84×
New Mexico12,8830.74×
Hawaii11,4230.76×
Idaho10,9900.63×
West Virginia10,5810.65×
New Hampshire10,3760.76×
Washington, District of Columbia10,2020.98×
Maine9,6020.77×
Rhode Island9,1760.83×
Delaware8,5140.89×
Montana7,5950.79×
South Dakota6,3050.78×
Wyoming6,2761.22×
North Dakota5,9790.84×
Alaska5,1640.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nikola Jokić audience
BrandAffinityCategory
Indiana Pacers24.4×Sports
Oklahoma City Thunder7.85×Sports
Chris Paul19.54×Sports
San Antonio Spurs10.79×Sports
Houston Rockets9.38×Sports
Sneaker collecting7.65×Fashion & Accessoires
New Orleans Pelicans12.54×Sports
Minnesota Timberwolves9.76×Sports
Aaron Rodgers6.89×Sports
Luka Dončić11.43×Sports
Autism Awareness9.76×Health
Diabetes mellitus awareness6.5×Health
Los Angeles Clippers9.35×Sports
Los Angeles Lakers5.01×Sports
Kia Sportage20×Cars & Mobility
Philadelphia 76ers8.53×Sports
Charlotte Hornets8.94×Sports
Carmelo Anthony11.95×Sports
Duke Blue Devils men's basketball8.76×Sports
New York Knicks7.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nikola Jokić audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Family OrientationCONSERVATISM1.32
Early Adopter MentalityPOWER1.31
Social Media UsageJOY1.15
IndulgenceJOY1.1
Urban LifestyleOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Nikola Jokić
CountryShare
United States53.9%
Germany7.6%
Canada6.5%

See Nikola Jokić audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Nikola Jokić have in United States?

Nikola Jokić has an estimated audience of 3,474,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Nikola Jokić fans?

7.0% of Nikola Jokić fans are female, 93.0% are male, with an average age of 37.7 years.

Which brands do Nikola Jokić fans like most?

Nikola Jokić fans show strongest brand affinity for Indiana Pacers (24.4×), Oklahoma City Thunder (7.85×), and Chris Paul (19.54×) over the country average.

Where do Nikola Jokić fans live in United States?

Nikola Jokić fans in United States are most concentrated in California (reach 386,648), Texas (reach 272,195), and Florida (reach 255,874). These three regions account for the largest share of the active audience.

What other brands do Nikola Jokić fans also like?

Beyond Nikola Jokić itself, the audience over-indexes on Oklahoma City Thunder (7.85×), Chris Paul (19.54×), San Antonio Spurs (10.79×), and Houston Rockets (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nikola Jokić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.