Rascasse Audience Intelligence

Niecy Nash Audience in United States

A data profile of the people who buy, follow and care about Niecy Nash in United States — modelled from more than twelve digital signal sources. Niecy Nash has an estimated audience of 1,355,455 people in United States.

#1313among Actor Actress or TV Star in United States#3964among Person in United States#3238in Movies & TV

The average Niecy Nash fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, McDonald's, TMZ, with strongest over-indexing on FedEx (4.89× the country average).

Demographically, the Niecy Nash audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Niecy Nash fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Niecy Nash profile in United States.

Audience size
1.4M
in United States
Gender
81.7%♀
18.3% male
Age
44.6
average years
Country rank
#19109
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Niecy Nash fans

81.7% are female, 18.3% are male, average age 44.6.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for Niecy Nash audience in United States
MetricValue
Female81.7%
Male18.3%
Average age44.6
Estimated audience size1,355,455
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Niecy Nash audience in United States
Age bracketShare%
16-199%
20-2915%
30-3917%
40-4927%
50+31%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Niecy Nash audience comes from United States.

Worldwide audience distribution share by country for Niecy Nash
CountryShare
United States82.5%
Germany13.9%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Niecy Nash audience in United States is strongest.

Fig. 05

Top regions by affinity

Niecy Nash fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K1.51×
02Maryland~40K1.48×
03Mississippi~20K1.44×
04Alabama~30K1.42×
05Louisiana~20K1.36×
06Missouri~30K1.29×
07South Carolina~30K1.28×
08North Carolina~50K1.27×
09Delaware~5K1.25×
10Tennessee~30K1.16×
11Washington, District of Columbia~5K1.16×
12Michigan~40K1.15×
13Virginia~40K1.13×
14Ohio~50K1.12×
15Arkansas~10K1.11×
16Kansas~10K1.11×
17Pennsylvania~50K1.10×
18Illinois~50K1.10×
19Indiana~30K1.05×
20Texas~100K1.04×
21New York~80K1.04×
22Kentucky~20K1.04×
23Arizona~30K1.02×
24Massachusetts~30K1.02×
25New Jersey~30K0.99×
26Oklahoma~20K0.98×
27Nevada~10K0.98×
28West Virginia~6K0.98×
29Florida~90K0.96×
30California~100K0.95×
31Connecticut~10K0.94×
32Wisconsin~20K0.91×
33Rhode Island~4K0.91×
34Oregon~10K0.90×
35Nebraska~6K0.88×
36Iowa~10K0.87×
37New Mexico~6K0.86×
38Maine~4K0.86×
39Washington~20K0.85×
40New Hampshire~5K0.84×
41Minnesota~20K0.82×
42Alaska~2K0.81×
43Vermont~2K0.80×
44Colorado~20K0.79×
45North Dakota~2K0.79×
46Idaho~5K0.74×
47South Dakota~2K0.74×
48Montana~3K0.73×
49Hawaii~4K0.70×
50Utah~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Niecy Nash, United States
0.66×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Niecy Nash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Niecy Nash audience
#·InterestCategoryAffinity×
01Miles TellerMovies & TV9.78×
02Nobel Peace PrizePolitics & Society9.78×
03Elderly careHealth8.22×
04Mission: ImpossibleMovies & TV6.69×
05LotteryGames5.92×
06FedExBusiness & Career4.89×
07TMZInternet & Social Media3.71×
08TV game showsMovies & TV3.67×
09Vehicle insuranceCars & Mobility3.60×
10McDonald'sFood & Beverages3.27×
11TV talkshowsMovies & TV3.24×
12PinterestInternet & Social Media2.45×
13Mortgage loansBusiness & Career2.38×
14Gospel musicMusic & Radio2.25×
15Soul musicMusic & Radio2.04×
16BarbecueFood & Beverages1.91×
17PodcastMusic & Radio1.89×
18United States Postal ServiceBusiness & Career1.88×
19ReligionBusiness & Career1.84×
20BasketballSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Niecy Nash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Niecy Nash audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.33×
PatriotismCONSERVATISM1.74×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Niecy Nash audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Healthy LifestyleBALANCE0.76×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Niecy Nash have in United States?

Niecy Nash has an estimated audience of 1,355,455 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Niecy Nash fans?

81.7% of Niecy Nash fans are female, 18.3% are male, with an average age of 44.6 years.

03

Which brands do Niecy Nash fans like most?

Niecy Nash fans show strongest brand affinity for FedEx (4.89×), McDonald's (3.27×), and TMZ (3.71×) over the country average.

04

Where do Niecy Nash fans live in United States?

Niecy Nash fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Niecy Nash fans also like?

Beyond Niecy Nash itself, the audience over-indexes on McDonald's (3.27×), TMZ (3.71×), Pinterest (2.45×), and TV talkshows (3.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Niecy Nash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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