Niecy Nash Audience in United States

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Niecy Nash has an estimated audience of 1,391,328 people in United States. 81.7% are female, 18.3% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Israel, Grinch.

The average Niecy Nash fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (5.55× the country average). Demographically, the Niecy Nash audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Niecy Nash fans

Demographic split for Niecy Nash audience in United States
MetricValue
Female81.7%
Male18.3%
Average age44.6
Estimated audience size1,391,328

Audience persona

The typical Niecy Nash fan in United States is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Niecy Nash in United States
RegionReachAffinity
California146,2120.96×
Texas121,7601.02×
Florida88,6160.94×
New York78,8621.01×
Georgia63,6151.48×
Illinois53,7861.16×
Pennsylvania52,8411.13×
North Carolina52,3121.25×
Ohio50,3211.17×
Michigan42,0821.16×
Virginia37,9981.12×
New Jersey35,4161×
Maryland33,1961.39×
Tennessee31,7741.14×
Arizona31,6671.11×
Missouri31,5391.41×
Massachusetts30,7841.12×
Alabama28,9841.49×
Indiana27,4431.08×
South Carolina26,6641.27×
Washington24,3300.87×
Louisiana23,5671.31×
Wisconsin19,5450.93×
Kentucky18,3561.05×
Colorado17,4020.79×
Minnesota16,7880.84×
Mississippi15,8911.39×
Oklahoma15,5671.01×
Oregon14,4200.9×
Kansas13,4891.23×
Connecticut12,8100.92×
Nevada12,5150.93×
Arkansas12,4231.08×
Iowa10,2270.89×
Utah8,2240.66×
West Virginia6,0890.94×
Nebraska6,0790.87×
New Mexico5,8010.83×
Idaho4,9280.71×
New Hampshire4,5770.83×
Delaware4,5361.18×
Washington, District of Columbia4,1971×
Maine4,1410.83×
Hawaii3,8950.65×
Rhode Island3,6390.82×
Montana2,5320.66×
Alaska2,2230.75×
South Dakota2,1000.65×
North Dakota2,0360.71×
Vermont1,7740.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Niecy Nash audience
BrandAffinityCategory
Goop5.55×Internet & Social Media
Governor of Michigan7.53×Politics & Society
Wok6.03×Food & Beverages
Israel1.92×Travel & Leisure
Grinch3.42×Movies & TV
Litter box1.62×Pets & Animals
Hipster6.92×Politics & Society
Vocal harmony3.08×Music & Radio
Google Home4.35×Technology & Electronics
Hibachi5.1×Food & Beverages
Grace Slick5.63×Music & Radio
headspace5.93×Health
El Paso County, Colorado8.12×Travel & Leisure
Cherish (group)6.67×Music & Radio
Historic site2.59×Arts & Culture
Elsword9.78×Games
Fairy godmother4.1×Literature
Kendra Scott1.58×Fashion & Accessoires
TV Fanatic5.54×Movies & TV
Zoo Tycoon (series)9.78×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Niecy Nash audience
TraitClusterScore
IndividualismJOY1.31
PatriotismCONSERVATISM1.3
Need for SecurityCONSERVATISM1.23
MindfulnessBALANCE1.2
Career OrientationPOWER1.2
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Niecy Nash
CountryShare
United States83.1%
Germany13.4%
Italy3.5%

See Niecy Nash audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Niecy Nash have in United States?

Niecy Nash has an estimated audience of 1,391,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Niecy Nash fans?

81.7% of Niecy Nash fans are female, 18.3% are male, with an average age of 44.6 years.

Which brands do Niecy Nash fans like most?

Niecy Nash fans show strongest brand affinity for Goop (5.55×), Governor of Michigan (7.53×), and Wok (6.03×) over the country average.

Where do Niecy Nash fans live in United States?

Niecy Nash fans in United States are most concentrated in California (reach 146,212), Texas (reach 121,760), and Florida (reach 88,616). These three regions account for the largest share of the active audience.

What other brands do Niecy Nash fans also like?

Beyond Niecy Nash itself, the audience over-indexes on Governor of Michigan (7.53×), Wok (6.03×), Israel (1.92×), and Grinch (3.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Niecy Nash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.