Rascasse Audience Intelligence

Bill Walton Audience in United States

A data profile of the people who buy, follow and care about Bill Walton in United States — modelled from more than twelve digital signal sources. Bill Walton has an estimated audience of 700,904 people in United States.

#7032among Person in United States

The average Bill Walton fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ExxonMobil, Masters Tournament, FedEx, with strongest over-indexing on ExxonMobil (22.08× the country average).

Demographically, the Bill Walton audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill Walton fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for ExxonMobil.

Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Walton profile in United States.

Audience size
701K
in United States
Gender
23.1%♀
76.9% male
Age
46.1
average years
Country rank
#29886
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Walton fans

23.1% are female, 76.9% are male, average age 46.1.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Bill Walton audience in United States
MetricValue
Female23.1%
Male76.9%
Average age46.1
Estimated audience size700,904
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Bill Walton audience in United States
Age bracketShare%
16-1910%
20-299%
30-3918%
40-4926%
50+37%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Bill Walton audience comes from United States.

Worldwide audience distribution share by country for Bill Walton
CountryShare
United States76.3%
Philippines2.8%
Australia2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Walton audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill Walton fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K2.17×
02Massachusetts~20K1.64×
03New Hampshire~4K1.53×
04Rhode Island~3K1.44×
05Maine~3K1.31×
06Connecticut~9K1.26×
07California~90K1.25×
08Indiana~20K1.23×
09Vermont~1K1.19×
10Arizona~20K1.18×
11Kentucky~10K1.13×
12Nevada~7K1.08×
13Montana~2K1.08×
14Washington~10K1.07×
15Colorado~10K1.06×
16New Jersey~20K1.03×
17Ohio~20K1.01×
18Illinois~20K1.00×
19North Carolina~20K0.99×
20Michigan~20K0.99×
21Nebraska~3K0.99×
22Iowa~5K0.98×
23Tennessee~10K0.96×
24Idaho~3K0.95×
25Wisconsin~10K0.94×
26Kansas~5K0.92×
27Maryland~10K0.91×
28Pennsylvania~20K0.89×
29South Dakota~1K0.89×
30Minnesota~9K0.88×
31Arkansas~5K0.88×
32Washington, District of Columbia~2K0.88×
33New York~30K0.87×
34South Carolina~9K0.87×
35Oklahoma~7K0.87×
36Hawaii~3K0.87×
37Delaware~2K0.87×
38West Virginia~3K0.84×
39Alabama~8K0.83×
40North Dakota~1K0.83×
41Georgia~20K0.82×
42Utah~5K0.81×
43Mississippi~5K0.81×
44New Mexico~3K0.81×
45Missouri~9K0.80×
46Virginia~10K0.79×
47Louisiana~7K0.79×
48Alaska~1K0.79×
49Florida~30K0.72×
50Texas~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Bill Walton, United States
0.68×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Walton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Walton audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility22.08×
02Nobel Peace PrizePolitics & Society7.68×
03Masters TournamentSports5.89×
04Renewable energyBusiness & Career4.99×
05FedExBusiness & Career4.67×
06Weather forecastingHome & Garden4.17×
07Solar energyHome & Garden3.01×
08InnovationBusiness & Career2.30×
09TV game showsMovies & TV2.29×
10SubwayFood & Beverages2.11×
11RedditInternet & Social Media2.08×
12PodcastMusic & Radio2.07×
13McDonald'sFood & Beverages2.01×
14United States Postal ServiceBusiness & Career1.76×
15Mortgage loansBusiness & Career1.71×
16GolfSports1.60×
17BasketballSports1.59×
18PinterestInternet & Social Media1.59×
19BarbecueFood & Beverages1.57×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Walton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Walton audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Career OrientationPOWER1.43×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Walton audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.86×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Walton have in United States?

Bill Walton has an estimated audience of 700,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bill Walton fans?

23.1% of Bill Walton fans are female, 76.9% are male, with an average age of 46.1 years.

03

Which brands do Bill Walton fans like most?

Bill Walton fans show strongest brand affinity for ExxonMobil (22.08×), Masters Tournament (5.89×), and FedEx (4.67×) over the country average.

04

Where do Bill Walton fans live in United States?

Bill Walton fans in United States are most concentrated in California (reach ~90K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Walton fans also like?

Beyond Bill Walton itself, the audience over-indexes on Masters Tournament (5.89×), FedEx (4.67×), Renewable energy (4.99×), and Podcast (2.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Walton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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