Bill Walton Audience in United States

Bill Walton has an estimated audience of 679,374 people in United States. 23.1% are female, 76.9% are male, average age 46.1. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, CarGurus, Autism Awareness, Diabetes mellitus awareness.

The average Bill Walton fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (3.73× the country average). Demographically, the Bill Walton audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Bill Walton fans

Demographic split for Bill Walton audience in United States
MetricValue
Female23.1%
Male76.9%
Average age46.1
Estimated audience size679,374

Audience persona

The typical Bill Walton fan in United States is more male, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Bill Walton in United States
RegionReachAffinity
California98,9431.32×
Texas41,3520.71×
New York34,3220.9×
Florida33,5630.73×
Illinois23,6731.05×
Massachusetts22,8741.71×
Ohio21,7351.04×
North Carolina21,2261.04×
Pennsylvania20,5080.9×
New Jersey18,4001.06×
Michigan17,8601.01×
Georgia17,5690.84×
Oregon17,0292.19×
Arizona16,6551.2×
Indiana15,8101.27×
Washington15,1061.11×
Virginia13,3160.8×
Tennessee13,2970.98×
Colorado11,8641.11×
Maryland10,6460.91×
Wisconsin9,7120.95×
Kentucky9,6201.13×
South Carolina8,8420.87×
Connecticut8,7781.29×
Missouri8,6520.79×
Minnesota8,6380.89×
Alabama7,6490.81×
Nevada7,3081.11×
Louisiana6,8110.78×
Oklahoma6,4890.86×
Iowa5,4410.97×
Utah4,9140.81×
Kansas4,9000.92×
Arkansas4,7240.84×
Mississippi4,2800.76×
New Hampshire4,0791.52×
Nebraska3,3440.98×
Maine3,1831.31×
Idaho3,1740.93×
Rhode Island3,0681.42×
New Mexico2,6700.78×
Hawaii2,4630.84×
West Virginia2,3870.75×
Montana1,9841.05×
Washington, District of Columbia1,7370.85×
Delaware1,5540.83×
Vermont1,3781.16×
South Dakota1,2990.83×
North Dakota1,0390.74×
Alaska9980.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Walton audience
BrandAffinityCategory
Capital One3.73×Business & Career
Google Maps3.52×Internet & Social Media
CarGurus4.91×Cars & Mobility
Autism Awareness6.45×Health
Diabetes mellitus awareness4.59×Health
Indeed.com2.74×Business & Career
Diane Keaton3.98×Movies & TV
Singer-songwriter2.53×Music & Radio
Orange Julius20×Food & Beverages
Enterprise Rent-A-Car3.41×Cars & Mobility
AccuWeather3.54×Home & Garden
Aaron Rodgers3.52×Sports
Google News3.22×News
Bruce Willis3.84×Movies & TV
Microblogging4.74×Technology & Electronics
Fox News Channel1.55×Movies & TV
United States Postal Service2.13×Business & Career
Kia Sportage10.89×Cars & Mobility
Golf1.79×Sports
Circle K3.41×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Walton audience
TraitClusterScore
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.47
PatriotismCONSERVATISM1.46
Family OrientationCONSERVATISM1.42
Luxury OrientationPREMIUM1.39
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Bill Walton
CountryShare
United States76.1%
Philippines2.9%
Germany2.6%

See Bill Walton audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Bill Walton have in United States?

Bill Walton has an estimated audience of 679,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Bill Walton fans?

23.1% of Bill Walton fans are female, 76.9% are male, with an average age of 46.1 years.

Which brands do Bill Walton fans like most?

Bill Walton fans show strongest brand affinity for Capital One (3.73×), Google Maps (3.52×), and CarGurus (4.91×) over the country average.

Where do Bill Walton fans live in United States?

Bill Walton fans in United States are most concentrated in California (reach 98,943), Texas (reach 41,352), and New York (reach 34,322). These three regions account for the largest share of the active audience.

What other brands do Bill Walton fans also like?

Beyond Bill Walton itself, the audience over-indexes on Google Maps (3.52×), CarGurus (4.91×), Autism Awareness (6.45×), and Diabetes mellitus awareness (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Walton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.