Rascasse Audience Intelligence

Indiana State Sycamores men's basketball Audience in United States

A data profile of the people who buy, follow and care about Indiana State Sycamores men's basketball in United States — modelled from more than twelve digital signal sources. Indiana State Sycamores men's basketball has an estimated audience of 585,370 people in United States.

#452among Basketball in United States#520among Team in United States#3187in Sports

The average Indiana State Sycamores men's basketball fan in United States is 44.6 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Florida, Illinois.

Top brand affinities include Local news, Breaking news, Mortgage loans, with strongest over-indexing on Local news (6.4× the country average).

Demographically, the Indiana State Sycamores men's basketball audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana State Sycamores men's basketball fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Local news.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana State Sycamores men's basketball profile in United States.

Audience size
585K
in United States
Gender
53.2%♀
46.8% male
Age
44.6
average years
Country rank
#33310
Team in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana State Sycamores men's basketball fans

53.2% are female, 46.8% are male, average age 44.6.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Indiana State Sycamores men's basketball audience in United States
MetricValue
Female53.2%
Male46.8%
Average age44.6
Estimated audience size585,370
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Indiana State Sycamores men's basketball audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4927%
50+32%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Indiana State Sycamores men's basketball audience comes from United States.

Worldwide audience distribution share by country for Indiana State Sycamores men's basketball
CountryShare
United States99.9%
Italy0.1%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana State Sycamores men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana State Sycamores men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K12.40×
02Mississippi~10K1.91×
03Louisiana~10K1.72×
04Kentucky~10K1.52×
05Illinois~30K1.36×
06Iowa~7K1.32×
07North Carolina~20K1.18×
08Nevada~7K1.17×
09Tennessee~10K1.16×
10Delaware~2K1.12×
11Ohio~20K1.10×
12Alabama~9K1.06×
13Kansas~5K1.06×
14Missouri~10K1.02×
15Arkansas~5K0.93×
16Alaska~1K0.91×
17South Carolina~8K0.89×
18West Virginia~3K0.89×
19Rhode Island~2K0.89×
20South Dakota~1K0.89×
21North Dakota~1K0.89×
22Vermont<1K0.89×
23Michigan~10K0.88×
24Nebraska~3K0.88×
25Montana~1K0.86×
26Washington, District of Columbia~2K0.84×
27Hawaii~2K0.83×
28Maine~2K0.82×
29Maryland~9K0.81×
30New Hampshire~2K0.81×
31Idaho~2K0.80×
32Wisconsin~7K0.79×
33New Mexico~2K0.77×
34Florida~30K0.76×
35Virginia~10K0.76×
36Arizona~9K0.75×
37Pennsylvania~20K0.74×
38Connecticut~4K0.73×
39New Jersey~10K0.71×
40Oklahoma~5K0.69×
41Utah~4K0.69×
42Massachusetts~8K0.65×
43Oregon~5K0.65×
44Georgia~10K0.63×
45New York~20K0.62×
46Colorado~6K0.61×
47Minnesota~5K0.60×
48Washington~7K0.55×
49Texas~20K0.47×
50California~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Indiana State Sycamores men's basketball, United States
0.34×1.00×12.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana State Sycamores men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana State Sycamores men's basketball audience
#·InterestCategoryAffinity×
01Indiana PacersSports11.42×
02Kentucky DerbySports9.41×
03LotteryGames6.84×
04Local newsNews6.40×
05Weather forecastingHome & Garden5.63×
06FedExBusiness & Career5.16×
07QVCMovies & TV4.62×
08Mortgage loansBusiness & Career4.40×
09Vehicle insuranceCars & Mobility4.13×
10Breaking newsMovies & TV3.89×
11Discount storesShopping3.37×
12Solar energyHome & Garden3.37×
137-ElevenShopping3.12×
14PinterestInternet & Social Media3.11×
15McDonald'sFood & Beverages2.73×
16Shopping mallsShopping2.53×
17SubwayFood & Beverages2.38×
18FurnitureHome & Garden2.26×
19BarbecueFood & Beverages2.04×
20BasketballSports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana State Sycamores men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana State Sycamores men's basketball audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
Family OrientationCONSERVATISM1.83×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana State Sycamores men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana State Sycamores men's basketball have in United States?

Indiana State Sycamores men's basketball has an estimated audience of 585,370 people in United States, concentrated in Indiana and Florida.

02

What is the gender split and age of Indiana State Sycamores men's basketball fans?

53.2% of Indiana State Sycamores men's basketball fans are female, 46.8% are male, with an average age of 44.6 years.

03

Which brands do Indiana State Sycamores men's basketball fans like most?

Indiana State Sycamores men's basketball fans show strongest brand affinity for Local news (6.4×), Breaking news (3.89×), and Mortgage loans (4.4×) over the country average.

04

Where do Indiana State Sycamores men's basketball fans live in United States?

Indiana State Sycamores men's basketball fans in United States are most concentrated in Indiana (reach ~100K), Florida (reach ~30K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana State Sycamores men's basketball fans also like?

Beyond Indiana State Sycamores men's basketball itself, the audience over-indexes on Breaking news (3.89×), Mortgage loans (4.4×), Indiana Pacers (11.42×), and FedEx (5.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Indiana State Sycamores men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana State Sycamores men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →