Indiana State Sycamores men's basketball Audience in United States

Indiana State Sycamores men's basketball logo

Indiana State Sycamores men's basketball has an estimated audience of 609,778 people in United States. 53.2% are female, 46.8% are male, average age 44.6. Top regions: Indiana, Florida, Ohio. Top brand affinities: Who Wants to Be a Millionaire?, Finding Your Roots, Goop, Israel, Governor of Michigan.

The average Indiana State Sycamores men's basketball fan in United States is 44.6 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Ohio. Top brand affinities include Who Wants to Be a Millionaire?, Finding Your Roots, Goop, with strongest over-indexing on Who Wants to Be a Millionaire? (11.42× the country average). Demographically, the Indiana State Sycamores men's basketball audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Indiana State Sycamores men's basketball fans

Demographic split for Indiana State Sycamores men's basketball audience in United States
MetricValue
Female53.2%
Male46.8%
Average age44.6
Estimated audience size609,778

Audience persona

The typical Indiana State Sycamores men's basketball fan in United States is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Indiana State Sycamores men's basketball in United States
RegionReachAffinity
Indiana124,16211.15×
Florida24,4410.59×
Ohio23,0401.23×
Illinois22,7971.12×
New York15,8660.47×
Texas14,5660.28×
North Carolina12,2650.67×
Kentucky11,5991.52×
California11,3050.17×
Tennessee11,1860.91×
Michigan10,4850.66×
Pennsylvania9,7910.48×
Louisiana9,7601.24×
Iowa8,9211.78×
Virginia8,8020.59×
South Carolina7,8630.86×
Mississippi7,5591.5×
New Jersey7,1480.46×
Rhode Island7,1423.68×
Georgia6,9200.37×
Maryland6,7010.64×
Missouri6,5780.67×
Nevada6,5661.11×
Alabama5,9990.7×
Wisconsin5,9390.65×
Arizona5,3010.43×
Massachusetts4,4190.37×
Arkansas4,1400.82×
Colorado3,2420.34×
West Virginia3,1631.11×
Kansas3,1580.66×
Minnesota3,0410.35×
Idaho2,9210.96×
Connecticut2,5480.42×
New Hampshire2,395
Washington2,2510.18×
Oklahoma2,0690.31×
New Mexico1,9210.63×
Vermont1,6721.56×
Wyoming1,6601.84×
Nebraska1,6550.54×
Delaware1,5230.91×
Alaska1,4501.11×
Oregon1,2150.17×
North Dakota1,2150.97×
Utah1,2080.22×
Hawaii1,1310.43×
Maine1,0200.47×
Washington, District of Columbia9680.53×
South Dakota9540.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana State Sycamores men's basketball audience
BrandAffinityCategory
Who Wants to Be a Millionaire?11.42×Movies & TV
Finding Your Roots10.4×Movies & TV
Goop4.86×Internet & Social Media
Israel1.92×Travel & Leisure
Governor of Michigan6.46×Politics & Society
WokFood & Beverages
GrinchMovies & TV
Elsword11.42×Games
Vocal harmony2.97×Music & Radio
Hibachi4.84×Food & Beverages
Google Home3.87×Technology & Electronics
headspace5.58×Health
Hipster5.7×Politics & Society
Zoo Tycoon (series)11.42×Games
TV Fanatic5.98×Movies & TV
Grace Slick4.76×Music & Radio
Cherish (group)5.85×Music & Radio
Fairy godmother3.75×Literature
Noodle (Gorillaz)1.76×Music & Radio
El Paso County, Colorado6.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana State Sycamores men's basketball audience
TraitClusterScore
Need for SecurityCONSERVATISM1.13
ExtroversionTHRILL1.1
Risk AppetiteTHRILL1.09
Family OrientationCONSERVATISM1.08
Price SensitivityPREMIUM1.08
Career OrientationPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Indiana State Sycamores men's basketball
CountryShare
United States99.9%
Italy0.1%
Germany0.0%

See Indiana State Sycamores men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Indiana State Sycamores men's basketball have in United States?

Indiana State Sycamores men's basketball has an estimated audience of 609,778 people in United States, concentrated in Indiana and Florida.

What is the gender split and age of Indiana State Sycamores men's basketball fans?

53.2% of Indiana State Sycamores men's basketball fans are female, 46.8% are male, with an average age of 44.6 years.

Which brands do Indiana State Sycamores men's basketball fans like most?

Indiana State Sycamores men's basketball fans show strongest brand affinity for Who Wants to Be a Millionaire? (11.42×), Finding Your Roots (10.4×), and Goop (4.86×) over the country average.

Where do Indiana State Sycamores men's basketball fans live in United States?

Indiana State Sycamores men's basketball fans in United States are most concentrated in Indiana (reach 124,162), Florida (reach 24,441), and Ohio (reach 23,040). These three regions account for the largest share of the active audience.

What other brands do Indiana State Sycamores men's basketball fans also like?

Beyond Indiana State Sycamores men's basketball itself, the audience over-indexes on Finding Your Roots (10.4×), Goop (4.86×), Israel (1.92×), and Governor of Michigan (6.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana State Sycamores men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.