Rascasse Audience Intelligence

Mike McCarthy (American football) Audience in United States

A data profile of the people who buy, follow and care about Mike McCarthy (American football) in United States — modelled from more than twelve digital signal sources. Mike McCarthy (American football) has an estimated audience of 1,209,665 people in United States.

#326among Team in United States#1912in Sports

The average Mike McCarthy (American football) fan in United States is 45.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, California.

Top brand affinities include Peyton Manning, Lambeau Field, Aaron Rodgers, with strongest over-indexing on Peyton Manning (79.43× the country average).

Demographically, the Mike McCarthy (American football) audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mike McCarthy (American football) fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Peyton Manning.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mike McCarthy (American football) profile in United States.

Audience size
1.2M
in United States
Gender
24.5%♀
75.5% male
Age
45.5
average years
Country rank
#20772
Team in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mike McCarthy (American football) fans

24.5% are female, 75.5% are male, average age 45.5.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Mike McCarthy (American football) audience in United States
MetricValue
Female24.5%
Male75.5%
Average age45.5
Estimated audience size1,209,665
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Mike McCarthy (American football) audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4926%
50+35%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Mike McCarthy (American football) audience comes from United States.

Worldwide audience distribution share by country for Mike McCarthy (American football)
CountryShare
United States85.8%
Canada5.1%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mike McCarthy (American football) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mike McCarthy (American football) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~60K3.55×
02Pennsylvania~100K2.94×
03West Virginia~10K2.03×
04Texas~200K1.90×
05Ohio~60K1.50×
06Iowa~10K1.33×
07New Mexico~8K1.30×
08Louisiana~20K1.22×
09Illinois~50K1.20×
10Oklahoma~20K1.20×
11Virginia~30K1.18×
12South Dakota~3K1.18×
13North Dakota~3K1.11×
14Arkansas~10K1.09×
15Kansas~10K1.09×
16Mississippi~10K1.08×
17Delaware~4K1.08×
18Maryland~20K1.07×
19Tennessee~30K1.06×
20Kentucky~20K1.05×
21South Carolina~20K1.03×
22Minnesota~20K1.03×
23Nebraska~6K1.01×
24North Carolina~40K0.99×
25Montana~3K0.93×
26Missouri~20K0.90×
27Arizona~20K0.88×
28Indiana~20K0.87×
29Washington, District of Columbia~3K0.85×
30Michigan~30K0.84×
31New Jersey~30K0.84×
32Idaho~5K0.84×
33Colorado~20K0.83×
34Wyoming~1K0.83×
35Connecticut~10K0.80×
36Nevada~9K0.77×
37Florida~60K0.75×
38Georgia~30K0.73×
39Alabama~10K0.70×
40Hawaii~3K0.67×
41Rhode Island~3K0.67×
42Utah~7K0.66×
43New Hampshire~3K0.66×
44New York~40K0.64×
45Maine~3K0.64×
46Alaska~2K0.64×
47Massachusetts~10K0.63×
48Washington~10K0.62×
49Oregon~8K0.60×
50California~70K0.55×
Fig. 06

Affinity by region

Affinity by region — Mike McCarthy (American football), United States
0.55×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mike McCarthy (American football) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mike McCarthy (American football) audience
#·InterestCategoryAffinity×
01Lambeau FieldSports162.10×
02Peyton ManningSports79.43×
03DeMar DeRozanSports26.66×
04Aaron RodgersSports21.51×
05Baseball gloveSports20.65×
06Larry BirdSports20.00×
07Thandie NewtonMovies & TV20.00×
08Eli ManningSports20.00×
09Kareem Abdul-JabbarSports20.00×
10Tobias HarrisSports20.00×
11Erin AndrewsSports20.00×
12Tim DuncanSports20.00×
13Wilt ChamberlainSports16.28×
14Magic JohnsonSports15.74×
15Damian LillardSports15.17×
16Matthew StaffordSports12.52×
17Giannis AntetokounmpoSports12.51×
18Russell WilsonSports11.59×
19San Francisco 49ersSports11.13×
20Carmelo AnthonySports9.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mike McCarthy (American football) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mike McCarthy (American football) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.42×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mike McCarthy (American football) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.66×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mike McCarthy (American football) have in United States?

Mike McCarthy (American football) has an estimated audience of 1,209,665 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Mike McCarthy (American football) fans?

24.5% of Mike McCarthy (American football) fans are female, 75.5% are male, with an average age of 45.5 years.

03

Which brands do Mike McCarthy (American football) fans like most?

Mike McCarthy (American football) fans show strongest brand affinity for Peyton Manning (79.43×), Lambeau Field (162.1×), and Aaron Rodgers (21.51×) over the country average.

04

Where do Mike McCarthy (American football) fans live in United States?

Mike McCarthy (American football) fans in United States are most concentrated in Texas (reach ~200K), Pennsylvania (reach ~100K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mike McCarthy (American football) fans also like?

Beyond Mike McCarthy (American football) itself, the audience over-indexes on Lambeau Field (162.1×), Aaron Rodgers (21.51×), Giannis Antetokounmpo (12.51×), and San Francisco 49ers (11.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mike McCarthy (American football). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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