Mike McCarthy (American football) Audience in United States

Mike McCarthy (American football) logo

Mike McCarthy (American football) has an estimated audience of 1,193,202 people in United States. 24.5% are female, 75.5% are male, average age 45.5. Top regions: Texas, California, Wisconsin. Top brand affinities: Alaska, Sinaloa, Noodle (Gorillaz), Elsword, Nick Jr. (Australia).

The average Mike McCarthy (American football) fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Wisconsin. Top brand affinities include Alaska, Sinaloa, Noodle (Gorillaz), with strongest over-indexing on Alaska (2.91× the country average). Demographically, the Mike McCarthy (American football) audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Mike McCarthy (American football) fans

Demographic split for Mike McCarthy (American football) audience in United States
MetricValue
Female24.5%
Male75.5%
Average age45.5
Estimated audience size1,193,202

Audience persona

The typical Mike McCarthy (American football) fan in United States is more male, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Mike McCarthy (American football) in United States
RegionReachAffinity
Texas254,0482.48×
California74,4980.57×
Wisconsin71,2393.97×
Illinois59,8061.5×
Florida57,5370.71×
Pennsylvania47,4501.18×
New York41,6230.62×
Virginia33,6491.16×
North Carolina32,8410.91×
Ohio31,3310.85×
Michigan28,6530.92×
Georgia26,6090.72×
New Jersey24,7250.81×
Louisiana22,7881.48×
Arizona21,2700.87×
Tennessee21,0570.88×
Minnesota20,0971.18×
Oklahoma19,1141.44×
Maryland18,9980.93×
Missouri18,6900.97×
Indiana18,0890.83×
South Carolina17,0000.95×
Washington15,8070.66×
Colorado15,7190.84×
Massachusetts15,4740.66×
Iowa13,9731.42×
Kentucky13,0710.87×
Arkansas12,3861.26×
Mississippi12,0291.22×
Kansas11,0861.18×
Alabama10,6780.64×
Nevada9,2220.8×
Connecticut8,8810.74×
New Mexico8,8521.48×
Oregon7,9710.58×
Utah7,1650.67×
Nebraska6,1281.02×
Idaho5,1900.87×
West Virginia5,0790.91×
South Dakota3,3151.2×
Delaware3,0970.94×
Hawaii3,0670.6×
Washington, District of Columbia3,0460.85×
Montana2,9820.9×
New Hampshire2,8000.6×
North Dakota2,7861.14×
Maine2,5680.6×
Rhode Island2,1590.57×
Wyoming1,3110.74×
Vermont1,2920.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mike McCarthy (American football) audience
BrandAffinityCategory
Alaska2.91×Travel & Leisure
Sinaloa5×Travel & Leisure
Noodle (Gorillaz)4.88×Music & Radio
Elsword16.96×Games
Nick Jr. (Australia)7.19×Kids & Family
Product design1.56×Business & Career
Pro-Ject3.11×Music & Radio
Jingoism1.59×Politics & Society
Consequence (rapper)4.25×Music & Radio
Jalebi46.33×Food & Beverages
Surf kayaking9.49×Sports
Graham Greene (actor)3.94×
Staycation1.95×Home & Garden
Julio Cesar Chavez Jr.3.56×Sports
UK garage2.56×Music & Radio
Home staging2.45×Home & Garden
Keeper (password manager)2.88×Technology & Electronics
Com2uS20×Games
Charlamagne Tha God3.96×Movies & TV
Lansing Community College16.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mike McCarthy (American football) audience
TraitClusterScore
Risk AppetiteTHRILL1.33
Career OrientationPOWER1.13
Convenience OrientationPREMIUM1.11
LGBTQ+ IdentityOPEN1.07
SpiritualityBALANCE1.05
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Mike McCarthy (American football)
CountryShare
United States85.8%
Canada5.1%
Germany2.1%

See Mike McCarthy (American football) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mike McCarthy (American football) have in United States?

Mike McCarthy (American football) has an estimated audience of 1,193,202 people in United States, concentrated in Texas and California.

What is the gender split and age of Mike McCarthy (American football) fans?

24.5% of Mike McCarthy (American football) fans are female, 75.5% are male, with an average age of 45.5 years.

Which brands do Mike McCarthy (American football) fans like most?

Mike McCarthy (American football) fans show strongest brand affinity for Alaska (2.91×), Sinaloa (5×), and Noodle (Gorillaz) (4.88×) over the country average.

Where do Mike McCarthy (American football) fans live in United States?

Mike McCarthy (American football) fans in United States are most concentrated in Texas (reach 254,048), California (reach 74,498), and Wisconsin (reach 71,239). These three regions account for the largest share of the active audience.

What other brands do Mike McCarthy (American football) fans also like?

Beyond Mike McCarthy (American football) itself, the audience over-indexes on Sinaloa (5×), Noodle (Gorillaz) (4.88×), Elsword (16.96×), and Nick Jr. (Australia) (7.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike McCarthy (American football). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.