Mike McCarthy (American football) Audience in United States

Mike McCarthy (American football) logo

Mike McCarthy (American football) has an estimated audience of 1,193,202 people in United States. 24.5% are female, 75.5% are male, average age 45.5. Top regions: Texas, California, Wisconsin. Top brand affinities: Peyton Manning, Lambeau Field, Aaron Rodgers, Ohio State Buckeyes football, Ohio State University.

The average Mike McCarthy (American football) fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Wisconsin. Top brand affinities include Peyton Manning, Lambeau Field, Aaron Rodgers, with strongest over-indexing on Peyton Manning (46.33× the country average). Demographically, the Mike McCarthy (American football) audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Mike McCarthy (American football) fans

Demographic split for Mike McCarthy (American football) audience in United States
MetricValue
Female24.5%
Male75.5%
Average age45.5
Estimated audience size1,193,202

Audience persona

The typical Mike McCarthy (American football) fan in United States is more male, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Peyton Manning.

Top regions in United States

Top regions ranked by reach for Mike McCarthy (American football) in United States
RegionReachAffinity
Texas254,0482.48×
California74,4980.57×
Wisconsin71,2393.97×
Illinois59,8061.5×
Florida57,5370.71×
Pennsylvania47,4501.18×
New York41,6230.62×
Virginia33,6491.16×
North Carolina32,8410.91×
Ohio31,3310.85×
Michigan28,6530.92×
Georgia26,6090.72×
New Jersey24,7250.81×
Louisiana22,7881.48×
Arizona21,2700.87×
Tennessee21,0570.88×
Minnesota20,0971.18×
Oklahoma19,1141.44×
Maryland18,9980.93×
Missouri18,6900.97×
Indiana18,0890.83×
South Carolina17,0000.95×
Washington15,8070.66×
Colorado15,7190.84×
Massachusetts15,4740.66×
Iowa13,9731.42×
Kentucky13,0710.87×
Arkansas12,3861.26×
Mississippi12,0291.22×
Kansas11,0861.18×
Alabama10,6780.64×
Nevada9,2220.8×
Connecticut8,8810.74×
New Mexico8,8521.48×
Oregon7,9710.58×
Utah7,1650.67×
Nebraska6,1281.02×
Idaho5,1900.87×
West Virginia5,0790.91×
South Dakota3,3151.2×
Delaware3,0970.94×
Hawaii3,0670.6×
Washington, District of Columbia3,0460.85×
Montana2,9820.9×
New Hampshire2,8000.6×
North Dakota2,7861.14×
Maine2,5680.6×
Rhode Island2,1590.57×
Wyoming1,3110.74×
Vermont1,2920.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mike McCarthy (American football) audience
BrandAffinityCategory
Peyton Manning46.33×Sports
Lambeau Field73.47×Sports
Aaron Rodgers9.37×Sports
Ohio State Buckeyes football15.05×Sports
Ohio State University12.2×Business & Career
Baseball glove21.09×Sports
Thandie Newton20×Movies & TV
Eli Manning20×Sports
Larry Bird16.1×Sports
Russell Wilson10.61×Sports
Green Bay Packers5.91×Sports
NBA Store26.18×Shopping
San Francisco 49ers6.93×Sports
Dwight Howard18.25×Sports
Cleveland Browns6.3×Sports
Tennessee Volunteers football8.67×Sports
Carmelo Anthony10.79×Sports
Planet Fitness3.24×Sports
Kia Sportage16.96×Cars & Mobility
Giannis Antetokounmpo8.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mike McCarthy (American football) audience
TraitClusterScore
Risk AppetiteTHRILL1.33
Career OrientationPOWER1.13
Convenience OrientationPREMIUM1.11
LGBTQ+ IdentityOPEN1.07
SpiritualityBALANCE1.05
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Mike McCarthy (American football)
CountryShare
United States85.8%
Canada5.1%
Germany2.1%

See Mike McCarthy (American football) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mike McCarthy (American football) have in United States?

Mike McCarthy (American football) has an estimated audience of 1,193,202 people in United States, concentrated in Texas and California.

What is the gender split and age of Mike McCarthy (American football) fans?

24.5% of Mike McCarthy (American football) fans are female, 75.5% are male, with an average age of 45.5 years.

Which brands do Mike McCarthy (American football) fans like most?

Mike McCarthy (American football) fans show strongest brand affinity for Peyton Manning (46.33×), Lambeau Field (73.47×), and Aaron Rodgers (9.37×) over the country average.

Where do Mike McCarthy (American football) fans live in United States?

Mike McCarthy (American football) fans in United States are most concentrated in Texas (reach 254,048), California (reach 74,498), and Wisconsin (reach 71,239). These three regions account for the largest share of the active audience.

What other brands do Mike McCarthy (American football) fans also like?

Beyond Mike McCarthy (American football) itself, the audience over-indexes on Lambeau Field (73.47×), Aaron Rodgers (9.37×), Ohio State Buckeyes football (15.05×), and Ohio State University (12.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike McCarthy (American football). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.