Rascasse Audience Intelligence

National Football League Kickoff game Audience in United States

A data profile of the people who buy, follow and care about National Football League Kickoff game in United States — modelled from more than twelve digital signal sources. National Football League Kickoff game has an estimated audience of 258,384 people in United States.

#821among American football in United States#686among Event in United States#5273in Sports

The average National Football League Kickoff game fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peyton Manning, Eli Manning, Cam Newton, with strongest over-indexing on Peyton Manning (211× the country average).

Demographically, the National Football League Kickoff game audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Football League Kickoff game fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Peyton Manning.

Category: Sports · Type: Event · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League Kickoff game profile in United States.

Audience size
258K
in United States
Gender
21.7%♀
78.3% male
Age
42.6
average years
Country rank
#52005
Event in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League Kickoff game fans

21.7% are female, 78.3% are male, average age 42.6.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for National Football League Kickoff game audience in United States
MetricValue
Female21.7%
Male78.3%
Average age42.6
Estimated audience size258,384
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the National Football League Kickoff game audience in United States
Age bracketShare%
16-1923%
20-2912%
30-3910%
40-4916%
50+39%
Fig. 04

Worldwide distribution

98.5%

of the worldwide National Football League Kickoff game audience comes from United States.

Worldwide audience distribution share by country for National Football League Kickoff game
CountryShare
United States98.5%
Mexico0.7%
Brazil0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League Kickoff game audience in United States is strongest.

Fig. 05

Top regions by affinity

National Football League Kickoff game fans by region: top regions in United States
#RegionReachAffinity×
01Washington~9K1.69×
02Vermont<1K1.23×
03Montana<1K1.20×
04Delaware<1K1.20×
05North Dakota<1K1.20×
06South Dakota<1K1.16×
07Nevada~3K1.12×
08New Mexico~1K1.11×
09Idaho~1K1.10×
10Pennsylvania~10K1.09×
11Alaska<1K1.08×
12Hawaii~1K1.07×
13Rhode Island<1K1.07×
14Washington, District of Columbia<1K1.07×
15New Hampshire~1K1.05×
16Maine<1K1.03×
17West Virginia~1K1.02×
18Mississippi~2K0.99×
19Arizona~5K0.98×
20Iowa~2K0.98×
21Maryland~4K0.96×
22Arkansas~2K0.95×
23Kansas~2K0.95×
24Nebraska~1K0.95×
25Kentucky~3K0.94×
26Connecticut~2K0.94×
27Missouri~4K0.93×
28Utah~2K0.93×
29Oregon~3K0.92×
30Louisiana~3K0.91×
31Virginia~6K0.90×
32Colorado~4K0.90×
33Wisconsin~3K0.90×
34Oklahoma~3K0.90×
35South Carolina~3K0.88×
36Minnesota~3K0.88×
37New Jersey~6K0.87×
38Indiana~4K0.86×
39Michigan~6K0.85×
40Massachusetts~4K0.85×
41North Carolina~7K0.84×
42Alabama~3K0.83×
43Ohio~7K0.82×
44Texas~20K0.81×
45Tennessee~4K0.81×
46Illinois~7K0.80×
47Florida~10K0.79×
48New York~10K0.78×
49California~20K0.77×
50Georgia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — National Football League Kickoff game, United States
0.77×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League Kickoff game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League Kickoff game audience
#·InterestCategoryAffinity×
01Eli ManningSports264.22×
02Peyton ManningSports211.00×
03Cam NewtonSports107.89×
04Russell WilsonSports57.60×
05Aaron RodgersSports44.74×
06Dak PrescottSports40.88×
07DeMar DeRozanSports24.34×
08Tobias HarrisSports20.00×
09Erin AndrewsSports20.00×
10Kevin LoveSports20.00×
11San Francisco 49ersSports14.14×
12Auburn Tigers footballSports8.31×
13Sports IllustratedSports8.28×
14Cincinnati BengalsSports7.60×
15Indianapolis ColtsSports7.55×
16Atlanta BravesSports5.95×
17Detroit LionsSports4.94×
18FedExBusiness & Career4.14×
19CBS SportsMovies & TV3.81×
20Mortgage loansBusiness & Career2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League Kickoff game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League Kickoff game audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
PatriotismCONSERVATISM1.58×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League Kickoff game audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League Kickoff game have in United States?

National Football League Kickoff game has an estimated audience of 258,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Football League Kickoff game fans?

21.7% of National Football League Kickoff game fans are female, 78.3% are male, with an average age of 42.6 years.

03

Which brands do National Football League Kickoff game fans like most?

National Football League Kickoff game fans show strongest brand affinity for Peyton Manning (211×), Eli Manning (264.22×), and Cam Newton (107.89×) over the country average.

04

Where do National Football League Kickoff game fans live in United States?

National Football League Kickoff game fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League Kickoff game fans also like?

Beyond National Football League Kickoff game itself, the audience over-indexes on Eli Manning (264.22×), Cam Newton (107.89×), Aaron Rodgers (44.74×), and Russell Wilson (57.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See National Football League Kickoff game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League Kickoff game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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