National Football League Kickoff game Audience in United States

National Football League Kickoff game has an estimated audience of 258,820 people in United States. 21.7% are female, 78.3% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Eli Manning, Russell Wilson, Cam Newton, Aaron Rodgers, Peyton Manning.

The average National Football League Kickoff game fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eli Manning, Russell Wilson, Cam Newton, with strongest over-indexing on Eli Manning (198.97× the country average). Demographically, the National Football League Kickoff game audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Social Media Usage, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of National Football League Kickoff game fans

Demographic split for National Football League Kickoff game audience in United States
MetricValue
Female21.7%
Male78.3%
Average age42.6
Estimated audience size258,820

Audience persona

The typical National Football League Kickoff game fan in United States is more male, around 42.6 years old, with strong Social Media Usage tendencies and a notable affinity for Eli Manning.

Top regions in United States

Top regions ranked by reach for National Football League Kickoff game in United States
RegionReachAffinity
California18,0570.63×
Texas13,2510.6×
Florida11,3110.65×
New York10,2400.71×
Pennsylvania6,5780.75×
Illinois6,1700.72×
Ohio5,9990.75×
Michigan5,2990.78×
North Carolina5,0900.65×
New Jersey4,8170.73×
Virginia4,6990.75×
Georgia4,2920.54×
Massachusetts3,9950.78×
Arizona3,6740.7×
Indiana3,6490.77×
Missouri3,5340.85×
Wisconsin3,5140.9×
Maryland3,4490.77×
Colorado3,2410.79×
Tennessee3,2070.62×
Washington3,1050.6×
Kentucky2,9660.91×
South Carolina2,9030.75×
Minnesota2,6910.73×
Louisiana2,4460.73×
Connecticut2,3070.89×
Oregon2,1060.71×
Mississippi2,0880.98×
Oklahoma2,0790.72×
Alabama2,0520.57×
Arkansas1,9710.92×
Iowa1,8180.85×
Nevada1,8170.73×
Idaho1,7201.32×
Kansas1,6420.8×
Utah1,6280.7×
Montana1,5462.15×
New Hampshire1,4651.44×
West Virginia1,3171.09×
Rhode Island1,2571.53×
New Mexico1,2360.95×
Maine1,2251.32×
Hawaii1,2201.1×
North Dakota1,1892.24×
Vermont1,1802.6×
South Dakota1,1311.89×
Wyoming1,1182.92×
Delaware1,0751.5×
Nebraska1,0430.8×
Washington, District of Columbia8641.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Football League Kickoff game audience
BrandAffinityCategory
Eli Manning198.97×Sports
Russell Wilson49.19×Sports
Cam Newton74.37×Sports
Aaron Rodgers25.08×Sports
Peyton Manning46.33×Sports
Dak Prescott28.48×Sports
Damian Lillard35.51×Sports
MSN7.86×News
Deion Sanders16.55×Sports
Baker Mayfield21.99×Sports
Indianapolis Colts12.06×Sports
Cincinnati Bengals12.47×Sports
San Francisco 49ers9.85×Sports
Chuck Norris7.92×Movies & TV
Kawhi Leonard16.88×Sports
Detroit Lions6.57×Sports
Federal Bureau of Investigation12.53×Politics & Society
Kia Sportage20×Cars & Mobility
Staples (Canada)4.96×Business & Career
Houston Astros7.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Football League Kickoff game audience
TraitClusterScore
Social Media UsageJOY1.11
Risk AppetiteTHRILL1.09
Career OrientationPOWER1.09
Need for SecurityCONSERVATISM1.04
Sports ActivityPOWER1.02
Family OrientationCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for National Football League Kickoff game
CountryShare
United States98.5%
Mexico0.7%
Brazil0.5%

See National Football League Kickoff game audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does National Football League Kickoff game have in United States?

National Football League Kickoff game has an estimated audience of 258,820 people in United States, concentrated in California and Texas.

What is the gender split and age of National Football League Kickoff game fans?

21.7% of National Football League Kickoff game fans are female, 78.3% are male, with an average age of 42.6 years.

Which brands do National Football League Kickoff game fans like most?

National Football League Kickoff game fans show strongest brand affinity for Eli Manning (198.97×), Russell Wilson (49.19×), and Cam Newton (74.37×) over the country average.

Where do National Football League Kickoff game fans live in United States?

National Football League Kickoff game fans in United States are most concentrated in California (reach 18,057), Texas (reach 13,251), and Florida (reach 11,311). These three regions account for the largest share of the active audience.

What other brands do National Football League Kickoff game fans also like?

Beyond National Football League Kickoff game itself, the audience over-indexes on Russell Wilson (49.19×), Cam Newton (74.37×), Aaron Rodgers (25.08×), and Peyton Manning (46.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League Kickoff game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.