A data profile of the people who buy, follow and care about Fundación in Spain — modelled from more than twelve digital signal sources. Fundación has an estimated audience of 5,131,825 people in Spain.
Fundación has an estimated audience of 5,131,825 people in Spain. 65.9% are female, 34.1% are male, average age 43.6. Top brand affinities: La Caixa, Nonprofit organization, Charitable organization, Public transport, Non-alcoholic beverage.
Top brand affinities include La Caixa, Nonprofit organization, Charitable organization, with strongest over-indexing on La Caixa (1.8× the country average).
Demographically, the Fundación audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Fundación fan in Spain is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for La Caixa.
The key figures that characterise the Fundación profile in Spain.
65.9% are female, 34.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.6 |
| Estimated audience size | 5,131,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Fundación audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 27.5% |
| Colombia | 17.4% |
| Mexico | 15.3% |
The strongest cross-interests of the Fundación audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tobacco | Food & Beverages | 2.63× | ||
| 02 | Children's rights | Kids & Family | 2.63× | ||
| 03 | Nonprofit organization | Politics & Society | 2.17× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.01× | ||
| 05 | Traditional medicine | Health | 1.98× | ||
| 06 | Home insurance | Business & Career | 1.82× | ||
| 07 | CA Osasuna | Sports | 1.81× | ||
| 08 | La Caixa | Business & Career | 1.80× | ||
| 09 | Internet service provider | Technology & Electronics | 1.80× | ||
| 10 | Travel insurance | Travel & Leisure | 1.79× | ||
| 11 | Deportivo Alavés | Sports | 1.66× | ||
| 12 | Life insurance | Business & Career | 1.65× | ||
| 13 | Amazon Web Services | Technology & Electronics | 1.65× | ||
| 14 | Meryl Streep | Movies & TV | 1.64× | ||
| 15 | Charitable organization | Politics & Society | 1.63× | ||
| 16 | Zoo | Kids & Family | 1.59× | ||
| 17 | Garden centre | Home & Garden | 1.57× | ||
| 18 | Public transport | Cars & Mobility | 1.51× | ||
| 19 | SD Eibar | Sports | 1.51× | ||
| 20 | Real Valladolid | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Tradition | CONSERVATISM | 1.49× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.66× | |
| Sports Activity | POWER | 0.70× | |
| Extroversion | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fundación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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