Fundación Audience in Spain
Fundación has an estimated audience of 5,131,825 people in Spain. 65.9% are female, 34.1% are male, average age 43.6. Top brand affinities: La Caixa, British Airways, Emirates, S.S.C. Napoli, Children's rights.
Top brand affinities include La Caixa, British Airways, Emirates, with strongest over-indexing on La Caixa (1.63× the country average). Demographically, the Fundación audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Travel & Leisure · Type: POI
Demographics of Fundación fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.6 |
| Estimated audience size | 5,131,825 |
Audience persona
The typical Fundación fan in Spain is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for La Caixa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Caixa | 1.63× | Business & Career |
| British Airways | 1.51× | Travel & Leisure |
| Emirates | 1.53× | Travel & Leisure |
| S.S.C. Napoli | 1.53× | Sports |
| Children's rights | 1.55× | Kids & Family |
| Holiday Inn Express | 1.84× | Travel & Leisure |
| Tinnitus | 1.53× | Health |
| Food steamer | 1.63× | Home & Garden |
| Massive open online course | 1.68× | Business & Career |
| Clean technology | 1.55× | Technology & Electronics |
| Medieval music | 1.73× | Music & Radio |
| Social responsibility | 2.02× | Business & Career |
| Real Salt Lake | 1.99× | Sports |
| Médecins Sans Frontières | 1.74× | Politics & Society |
| San Jose Earthquakes | 1.57× | Sports |
| 3D scanner | 1.6× | Technology & Electronics |
| EHealth | 1.56× | Health |
| Outlander (TV series) | 1.63× | Movies & TV |
| SC Paderborn 07 | 1.84× | Sports |
| Ticket resale | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.09 |
| Family Orientation | CONSERVATISM | 1.09 |
| DIY Mentality | THRILL | 1.03 |
| Design Affinity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 27.5% |
| Colombia | 17.4% |
| Mexico | 15.3% |
See Fundación audiences in other countries
More Travel & Leisure audiences in Spain
- Spain (25,222,552)
- Plaza de España (20,636,050)
- Madrid (19,057,275)
- Europe (17,337,134)
- Hacienda (15,005,079)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fundación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.