Fundación Audience in Spain
Fundación has an estimated audience of 5,131,825 people in Spain. 65.9% are female, 34.1% are male, average age 43.6. Top brand affinities: La Caixa, Nonprofit organization, Charitable organization, Public transport, Non-alcoholic beverage.
Top brand affinities include La Caixa, Nonprofit organization, Charitable organization, with strongest over-indexing on La Caixa (1.8× the country average). Demographically, the Fundación audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Tradition.
Category: Travel & Leisure · Type: POI
Demographics of Fundación fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.6 |
| Estimated audience size | 5,131,825 |
Audience persona
The typical Fundación fan in Spain is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for La Caixa.
Top brand affinities of Fundación fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Caixa | 1.8× | Business & Career |
| Nonprofit organization | 2.17× | Politics & Society |
| Charitable organization | 1.63× | Politics & Society |
| Public transport | 1.51× | Cars & Mobility |
| Non-alcoholic beverage | 2.01× | Food & Beverages |
| Tobacco | 2.63× | Food & Beverages |
| SD Eibar | 1.51× | Sports |
| Life insurance | 1.65× | Business & Career |
| Real Valladolid | 1.5× | Sports |
| Deportivo Alavés | 1.66× | Sports |
| Travel insurance | 1.79× | Travel & Leisure |
| Zoo | 1.59× | Kids & Family |
| CA Osasuna | 1.81× | Sports |
| Garden centre | 1.57× | Home & Garden |
| Internet service provider | 1.8× | Technology & Electronics |
| Bob Dylan | 1.55× | Music & Radio |
| Meryl Streep | 1.64× | Movies & TV |
| Children's rights | 2.63× | Kids & Family |
| Amazon Web Services | 1.65× | Technology & Electronics |
| Cate Blanchett | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.63 |
| Tradition | CONSERVATISM | 1.49 |
| Patriotism | CONSERVATISM | 1.38 |
| Individualism | JOY | 1.32 |
| Convenience Orientation | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 27.5% |
| Colombia | 17.4% |
| Mexico | 15.3% |
See Fundación audiences in other countries
More Travel & Leisure audiences in Spain
- Spain (25,222,552)
- Plaza de España (20,636,050)
- Madrid (19,057,275)
- Europe (17,337,134)
- Hacienda (15,005,079)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fundación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.