A data profile of the people who buy, follow and care about Fundación in United States — modelled from more than twelve digital signal sources. Fundación has an estimated audience of 1,511,715 people in United States.
The average Fundación fan in United States is 38.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Atlético Madrid, Milwaukee Brewers, San Diego Padres, with strongest over-indexing on Atlético Madrid (12.61× the country average).
Demographically, the Fundación audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fundación fan in United States is more female, around 38.4 years old, with strong Travelling tendencies and a notable affinity for Atlético Madrid.
The key figures that characterise the Fundación profile in United States.
55.7% are female, 44.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 38.4 |
| Estimated audience size | 1,511,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 16% |
Where the Fundación audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~5K | 1.47× | |
| 02 | Florida | ~100K | 1.33× | |
| 03 | Rhode Island | ~6K | 1.33× | |
| 04 | Delaware | ~6K | 1.32× | |
| 05 | North Dakota | ~4K | 1.22× | |
| 06 | Wyoming | ~3K | 1.22× | |
| 07 | Maine | ~6K | 1.19× | |
| 08 | Washington, District of Columbia | ~5K | 1.18× | |
| 09 | Texas | ~200K | 1.16× | |
| 10 | Idaho | ~9K | 1.16× | |
| 11 | Montana | ~5K | 1.14× | |
| 12 | New Mexico | ~8K | 1.11× | |
| 13 | Nebraska | ~8K | 1.08× | |
| 14 | Mississippi | ~10K | 1.07× | |
| 15 | New Hampshire | ~6K | 1.06× | |
| 16 | Alaska | ~3K | 1.06× | |
| 17 | West Virginia | ~7K | 1.05× | |
| 18 | Arkansas | ~10K | 1.04× | |
| 19 | Hawaii | ~7K | 1.04× | |
| 20 | Kansas | ~10K | 1.00× | |
| 21 | Iowa | ~10K | 0.99× | |
| 22 | Connecticut | ~10K | 0.97× | |
| 23 | New York | ~80K | 0.96× | |
| 24 | Oklahoma | ~20K | 0.95× | |
| 25 | Utah | ~10K | 0.95× | |
| 26 | California | ~200K | 0.94× | |
| 27 | New Jersey | ~40K | 0.93× | |
| 28 | Louisiana | ~20K | 0.93× | |
| 29 | Nevada | ~10K | 0.93× | |
| 30 | Kentucky | ~20K | 0.92× | |
| 31 | Virginia | ~30K | 0.90× | |
| 32 | Alabama | ~20K | 0.90× | |
| 33 | Oregon | ~20K | 0.90× | |
| 34 | Colorado | ~20K | 0.88× | |
| 35 | South Carolina | ~20K | 0.88× | |
| 36 | Maryland | ~20K | 0.87× | |
| 37 | Tennessee | ~30K | 0.86× | |
| 38 | Missouri | ~20K | 0.86× | |
| 39 | Wisconsin | ~20K | 0.86× | |
| 40 | Arizona | ~30K | 0.85× | |
| 41 | Massachusetts | ~30K | 0.85× | |
| 42 | Indiana | ~20K | 0.85× | |
| 43 | Minnesota | ~20K | 0.85× | |
| 44 | Georgia | ~40K | 0.84× | |
| 45 | Washington | ~30K | 0.83× | |
| 46 | Michigan | ~30K | 0.81× | |
| 47 | Illinois | ~40K | 0.80× | |
| 48 | North Carolina | ~40K | 0.80× | |
| 49 | Ohio | ~40K | 0.78× | |
| 50 | Pennsylvania | ~40K | 0.75× |
The strongest cross-interests of the Fundación audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deportivo Alavés | Sports | 19.56× | ||
| 02 | Atlético Madrid | Sports | 12.61× | ||
| 03 | FC Schalke 04 | Sports | 10.55× | ||
| 04 | Sevilla FC | Sports | 10.20× | ||
| 05 | Colorado Rockies | Sports | 8.05× | ||
| 06 | San Diego Padres | Sports | 7.97× | ||
| 07 | Handball | Sports | 5.98× | ||
| 08 | Milwaukee Brewers | Sports | 5.87× | ||
| 09 | Pittsburgh Pirates | Sports | 4.78× | ||
| 10 | Paris Saint-Germain | Sports | 4.64× | ||
| 11 | Detroit Tigers | Sports | 3.74× | ||
| 12 | Jessica Alba | Movies & TV | 3.57× | ||
| 13 | Sports club | Sports | 3.08× | ||
| 14 | Public transport | Cars & Mobility | 3.06× | ||
| 15 | Real Madrid C.F. | Sports | 2.99× | ||
| 16 | FC Barcelona | Sports | 2.86× | ||
| 17 | Whataburger | Food & Beverages | 2.66× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 2.65× | ||
| 19 | Walgreens | Shopping | 2.16× | ||
| 20 | CVS Pharmacy | Shopping | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.32× | |
| Mindfulness | BALANCE | 0.57× | |
| Pet Ownership | JOY | 0.63× |
Fundación has an estimated audience of 1,511,715 people in United States, concentrated in California and Texas.
55.7% of Fundación fans are female, 44.3% are male, with an average age of 38.4 years.
Fundación fans show strongest brand affinity for Atlético Madrid (12.61×), Milwaukee Brewers (5.87×), and San Diego Padres (7.97×) over the country average.
Fundación fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fundación itself, the audience over-indexes on Milwaukee Brewers (5.87×), San Diego Padres (7.97×), Detroit Tigers (3.74×), and Real Madrid C.F. (2.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fundación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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