Optician Audience in Germany
Optician has an estimated audience of 658,454 people in Germany. 57.4% are female, 42.6% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Tagesschau, Pets, Netto Marken-Discount, Real property.
The average Optician fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Tagesschau, Pets, with strongest over-indexing on Western Union (12.09× the country average). Demographically, the Optician audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Touchpoint
Demographics of Optician fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.4 |
| Estimated audience size | 658,454 |
Audience persona
The typical Optician fan in Germany is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,162 | 0.92× |
| Bayern | 101,920 | 0.96× |
| Baden-Württemberg | 80,728 | 0.9× |
| Niedersachsen | 69,730 | 1.09× |
| Hessen | 52,858 | 1.05× |
| Sachsen | 38,082 | 1.18× |
| Rheinland-Pfalz | 35,141 | 1.07× |
| Berlin | 27,788 | 0.94× |
| Brandenburg | 21,721 | 1.06× |
| Thüringen | 20,824 | 1.24× |
| Schleswig-Holstein | 20,173 | 0.85× |
| Sachsen-Anhalt | 18,253 | 1.07× |
| Hamburg | 14,641 | 0.98× |
| Mecklenburg-Vorpommern | 13,774 | 1.1× |
| Saarland | 5,861 | 0.72× |
| Bremen | 4,785 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.09× | Business & Career |
| Tagesschau | 2.1× | Movies & TV |
| Pets | 1.79× | Pets & Animals |
| Netto Marken-Discount | 2.18× | Shopping |
| Real property | 4.17× | Home & Garden |
| Winona Ryder | 4.93× | Movies & TV |
| Automobiles | 1.71× | Cars & Mobility |
| Obi (store) | 1.73× | Shopping |
| Focus | 2.73× | News |
| Eye care professional | 15.16× | Beauty & Wellness |
| Satire | 3.26× | Literature |
| REWE | 1.61× | Shopping |
| Cat food | 2.5× | Pets & Animals |
| Drop shipping | 2.18× | Shopping |
| Corrective lens | 6.55× | Health |
| Aral AG | 1.66× | Cars & Mobility |
| Fielmann | 2.29× | Health |
| Indeed.com | 2.03× | Business & Career |
| Texas Instruments | 20× | Technology & Electronics |
| German television comedy | 3.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Indulgence | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.4% |
| United Kingdom | 16.8% |
| United States | 10.6% |
See Optician audiences in other countries
More Health audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Optician have in Germany?
Optician has an estimated audience of 658,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Optician fans?
57.4% of Optician fans are female, 42.6% are male, with an average age of 43.4 years.
Which brands do Optician fans like most?
Optician fans show strongest brand affinity for Western Union (12.09×), Tagesschau (2.1×), and Pets (1.79×) over the country average.
Where do Optician fans live in Germany?
Optician fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,162), Bayern (reach 101,920), and Baden-Württemberg (reach 80,728). These three regions account for the largest share of the active audience.
What other brands do Optician fans also like?
Beyond Optician itself, the audience over-indexes on Tagesschau (2.1×), Pets (1.79×), Netto Marken-Discount (2.18×), and Real property (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Optician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.