Rascasse Audience Intelligence

Optician Audience in Germany

A data profile of the people who buy, follow and care about Optician in Germany — modelled from more than twelve digital signal sources. Optician has an estimated audience of 658,454 people in Germany.

#168among Touchpoint in Germany#273in Health

The average Optician fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Corrective lens, Tagesschau, Western Union, with strongest over-indexing on Corrective lens (10.1× the country average).

Demographically, the Optician audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Optician fan in Germany is more female, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Corrective lens.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Optician profile in Germany.

Audience size
658K
in Germany
Gender
57.4%♀
42.6% male
Age
43.4
average years
Country rank
#9311
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Optician fans

57.4% are female, 42.6% are male, average age 43.4.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Optician audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age43.4
Estimated audience size658,454
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Optician audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4930%
50+25%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Optician audience comes from Germany.

Worldwide audience distribution share by country for Optician
CountryShare
France17.4%
United Kingdom16.8%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Optician audience in Germany is strongest.

Fig. 05

Top regions by affinity

Optician fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.30×
02Sachsen-Anhalt~20K1.22×
03Thüringen~20K1.19×
04Sachsen~40K1.12×
05Brandenburg~20K1.11×
06Hessen~50K1.06×
07Niedersachsen~70K1.05×
08Mecklenburg-Vorpommern~10K1.05×
09Hamburg~20K1.04×
10Rheinland-Pfalz~30K1.03×
11Bayern~100K0.93×
12Bremen~5K0.92×
13Nordrhein-Westfalen~100K0.88×
14Baden-Württemberg~80K0.85×
15Schleswig-Holstein~20K0.82×
16Saarland~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Optician, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Optician audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Optician audience
#·InterestCategoryAffinity×
01Bausch & LombHealth29.45×
02AlconHealth23.63×
03Texas InstrumentsTechnology & Electronics20.00×
04Eye care professionalBeauty & Wellness15.94×
05Eye protectionHealth11.55×
06Corrective lensHealth10.10×
07Contact lensHealth9.55×
08MoneyGramBusiness & Career4.94×
09Western UnionBusiness & Career4.07×
10EssoCars & Mobility3.00×
11FocusNews2.67×
12RefrigeratorHome & Garden2.53×
13Garden centreHome & Garden2.49×
14Aral AGCars & Mobility2.37×
15Efficient energy useTechnology & Electronics2.23×
16PostbankBusiness & Career2.11×
17Netto Marken-DiscountShopping2.04×
18TagesschauMovies & TV2.03×
19Müller (company)Food & Beverages1.97×
20CommerzbankBusiness & Career1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Optician audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Optician audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.66×
Convenience OrientationPREMIUM1.41×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Optician audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.78×
Social Media UsageJOY0.87×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Optician have in Germany?

Optician has an estimated audience of 658,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Optician fans?

57.4% of Optician fans are female, 42.6% are male, with an average age of 43.4 years.

03

Which brands do Optician fans like most?

Optician fans show strongest brand affinity for Corrective lens (10.1×), Tagesschau (2.03×), and Western Union (4.07×) over the country average.

04

Where do Optician fans live in Germany?

Optician fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Optician fans also like?

Beyond Optician itself, the audience over-indexes on Tagesschau (2.03×), Western Union (4.07×), Eye protection (11.55×), and Netto Marken-Discount (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Optician audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Optician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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