Optician Audience in Germany
Optician has an estimated audience of 658,454 people in Germany. 57.4% are female, 42.6% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Unique Gifts, Haberler, İlahiler.
The average Optician fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Unique Gifts, with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the Optician audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Touchpoint
Demographics of Optician fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.4 |
| Estimated audience size | 658,454 |
Audience persona
The typical Optician fan in Germany is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,162 | 0.92× |
| Bayern | 101,920 | 0.96× |
| Baden-Württemberg | 80,728 | 0.9× |
| Niedersachsen | 69,730 | 1.09× |
| Hessen | 52,858 | 1.05× |
| Sachsen | 38,082 | 1.18× |
| Rheinland-Pfalz | 35,141 | 1.07× |
| Berlin | 27,788 | 0.94× |
| Brandenburg | 21,721 | 1.06× |
| Thüringen | 20,824 | 1.24× |
| Schleswig-Holstein | 20,173 | 0.85× |
| Sachsen-Anhalt | 18,253 | 1.07× |
| Hamburg | 14,641 | 0.98× |
| Mecklenburg-Vorpommern | 13,774 | 1.1× |
| Saarland | 5,861 | 0.72× |
| Bremen | 4,785 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Home Office | 1.63× | Business & Career |
| Unique Gifts | 1.69× | Shopping |
| Haberler | 1.52× | News |
| İlahiler | 9.82× | Literature |
| Mothercare | 1.9× | Kids & Family |
| Christmas Gift | 1.66× | Kids & Family |
| Video izle | 3.12× | |
| Birthday Gifts | 1.54× | Kids & Family |
| VfL Wolfsburg | 1.53× | Sports |
| Handmade Gifts | 1.76× | Kids & Family |
| Jack White | 1.67× | Movies & TV |
| Samanyolu Haber | 3.35× | Movies & TV |
| Hauptschule | 4.93× | Kids & Family |
| Centurion (film) | 3.33× | Movies & TV |
| Corfu (regional unit) | 1.97× | Travel & Leisure |
| Esra Erol | 3.44× | Movies & TV |
| Metamorphoses | 2.03× | Literature |
| Home Delivery | 1.67× | Food & Beverages |
| Fat-tailed sheep | 12.09× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Indulgence | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.4% |
| United Kingdom | 16.8% |
| United States | 10.6% |
See Optician audiences in other countries
More Health audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Optician have in Germany?
Optician has an estimated audience of 658,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Optician fans?
57.4% of Optician fans are female, 42.6% are male, with an average age of 43.4 years.
Which brands do Optician fans like most?
Optician fans show strongest brand affinity for Rossmann (1.61×), Home Office (1.63×), and Unique Gifts (1.69×) over the country average.
Where do Optician fans live in Germany?
Optician fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,162), Bayern (reach 101,920), and Baden-Württemberg (reach 80,728). These three regions account for the largest share of the active audience.
What other brands do Optician fans also like?
Beyond Optician itself, the audience over-indexes on Home Office (1.63×), Unique Gifts (1.69×), Haberler (1.52×), and İlahiler (9.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Optician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.