Rascasse Audience Intelligence

Human eye Audience in Germany

A data profile of the people who buy, follow and care about Human eye in Germany — modelled from more than twelve digital signal sources. Human eye has an estimated audience of 1,062,400 people in Germany.

#3024among Topic in Germany#183in Health

The average Human eye fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Face powder, Eye liner, Eyelash extensions, with strongest over-indexing on Face powder (7.66× the country average).

Demographically, the Human eye audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human eye fan in Germany is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Face powder.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human eye profile in Germany.

Audience size
1.1M
in Germany
Gender
67.6%♀
32.4% male
Age
37.0
average years
Country rank
#6184
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human eye fans

67.6% are female, 32.4% are male, average age 37.0.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Human eye audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age37.0
Estimated audience size1,062,400
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Human eye audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4921%
50+15%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Human eye audience comes from Germany.

Worldwide audience distribution share by country for Human eye
CountryShare
United States21.3%
Italy7.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human eye audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human eye fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.18×
02Thüringen~30K1.12×
03Sachsen-Anhalt~30K1.06×
04Saarland~10K1.05×
05Rheinland-Pfalz~50K1.01×
06Sachsen~50K1.01×
07Schleswig-Holstein~40K0.99×
08Hessen~80K0.98×
09Mecklenburg-Vorpommern~20K0.97×
10Hamburg~20K0.96×
11Berlin~40K0.95×
12Brandenburg~30K0.95×
13Baden-Württemberg~100K0.94×
14Nordrhein-Westfalen~200K0.93×
15Niedersachsen~90K0.90×
16Bayern~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Human eye, Germany
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human eye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human eye audience
#·InterestCategoryAffinity×
01Eye care professionalBeauty & Wellness16.71×
02Eye protectionHealth8.13×
03Face powderBeauty & Wellness7.66×
04CleanserBeauty & Wellness7.66×
05Corrective lensHealth6.52×
06Eye linerBeauty & Wellness6.49×
07MoisturizerHome & Garden5.61×
08BB creamBeauty & Wellness5.36×
09Eyelash extensionsBeauty & Wellness4.90×
10EyewearFashion & Accessoires4.24×
11FirefoxInternet & Social Media4.16×
12Nail salonBeauty & Wellness4.05×
13PedicureBeauty & Wellness3.91×
14Permanent makeupBeauty & Wellness3.68×
15Lip glossBeauty & Wellness3.68×
16ManicureBeauty & Wellness2.99×
17PrimarkShopping1.95×
18TattoosFashion & Accessoires1.89×
19Müller (company)Food & Beverages1.79×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human eye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human eye audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.01×
MindfulnessBALANCE1.58×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human eye audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Family OrientationCONSERVATISM0.90×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human eye have in Germany?

Human eye has an estimated audience of 1,062,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Human eye fans?

67.6% of Human eye fans are female, 32.4% are male, with an average age of 37.0 years.

03

Which brands do Human eye fans like most?

Human eye fans show strongest brand affinity for Face powder (7.66×), Eye liner (6.49×), and Eyelash extensions (4.9×) over the country average.

04

Where do Human eye fans live in Germany?

Human eye fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Human eye fans also like?

Beyond Human eye itself, the audience over-indexes on Eye liner (6.49×), Eyelash extensions (4.9×), Moisturizer (5.61×), and Tagesschau (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Human eye audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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