Human eye Audience in Germany
Human eye has an estimated audience of 1,062,400 people in Germany. 67.6% are female, 32.4% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Face powder, Eye liner, Satire, Eyelash extensions.
The average Human eye fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Face powder, Eye liner, with strongest over-indexing on Western Union (7.13× the country average). Demographically, the Human eye audience skews more female with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Human eye fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.0 |
| Estimated audience size | 1,062,400 |
Audience persona
The typical Human eye fan in Germany is more female, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,730 | 0.99× |
| Bayern | 141,044 | 0.83× |
| Baden-Württemberg | 139,092 | 0.96× |
| Niedersachsen | 94,457 | 0.92× |
| Hessen | 79,546 | 0.98× |
| Rheinland-Pfalz | 56,397 | 1.06× |
| Sachsen | 54,350 | 1.04× |
| Berlin | 39,779 | 0.84× |
| Schleswig-Holstein | 37,395 | 0.98× |
| Thüringen | 35,243 | 1.3× |
| Sachsen-Anhalt | 31,692 | 1.15× |
| Brandenburg | 29,961 | 0.91× |
| Hamburg | 23,582 | 0.98× |
| Mecklenburg-Vorpommern | 15,609 | 0.77× |
| Saarland | 12,746 | 0.98× |
| Bremen | 11,965 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.13× | Business & Career |
| Face powder | 8.56× | Beauty & Wellness |
| Eye liner | 8.21× | Beauty & Wellness |
| Satire | 5.81× | Literature |
| Eyelash extensions | 6.53× | Beauty & Wellness |
| Real property | 5.83× | Home & Garden |
| Tagesschau | 2.4× | Movies & TV |
| BB cream | 7.78× | Beauty & Wellness |
| Italo disco | 9.22× | Music & Radio |
| Pedicure | 4.62× | Beauty & Wellness |
| Cleanser | 8.84× | Beauty & Wellness |
| Spiegel Online | 2.15× | News |
| Felix Baumgartner | 4.55× | Sports |
| Primark | 2.82× | Shopping |
| Permanent makeup | 4.18× | Beauty & Wellness |
| Pets | 1.72× | Pets & Animals |
| Moisturizer | 5.49× | Home & Garden |
| Do it yourself (DIY) | 2.09× | Home & Garden |
| Mascara | 4.41× | Beauty & Wellness |
| Drop shipping | 2.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.59 |
| Creativity | OPEN | 1.52 |
| Sustainability | BALANCE | 1.51 |
| Extroversion | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 7.1% |
| Brazil | 4.9% |
See Human eye audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Human eye have in Germany?
Human eye has an estimated audience of 1,062,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human eye fans?
67.6% of Human eye fans are female, 32.4% are male, with an average age of 37.0 years.
Which brands do Human eye fans like most?
Human eye fans show strongest brand affinity for Western Union (7.13×), Face powder (8.56×), and Eye liner (8.21×) over the country average.
Where do Human eye fans live in Germany?
Human eye fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,730), Bayern (reach 141,044), and Baden-Württemberg (reach 139,092). These three regions account for the largest share of the active audience.
What other brands do Human eye fans also like?
Beyond Human eye itself, the audience over-indexes on Face powder (8.56×), Eye liner (8.21×), Satire (5.81×), and Eyelash extensions (6.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.