Visual perception Audience in Germany

Visual perception logo

Visual perception has an estimated audience of 1,495,153 people in Germany. 58.0% are female, 42.0% are male, average age 42.4. Top brand affinities: Kieser Training, Gil Ofarim, Stradivarius, Pillow, Este, Veneto.

Top brand affinities include Kieser Training, Gil Ofarim, Stradivarius, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Visual perception audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Category: Health · Type: Topic

Demographics of Visual perception fans

Demographic split for Visual perception audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age42.4
Estimated audience size1,495,153

Audience persona

The typical Visual perception fan in Germany is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Kieser Training.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visual perception audience
BrandAffinityCategory
Kieser Training14.62×Sports
Gil Ofarim1.76×Music & Radio
Stradivarius1.97×Shopping
Pillow1.69×Home & Garden
Este, Veneto2.74×Travel & Leisure
Collectable1.58×Kids & Family
XE.com8.68×Business & Career
Progressive rock1.51×Music & Radio
Time (magazine)1.88×News
Horb am Neckar7.52×Travel & Leisure
Snow White (Fables)1.84×Literature
Corona (band)1.92×Music & Radio
Hakone, Kanagawa5.02×Travel & Leisure
3D printing1.56×Technology & Electronics
Superior Hiking Trail7.42×Travel & Leisure
Home Delivery1.73×Food & Beverages
Solo climbing2.39×Sports
Sixx1.79×Movies & TV
Information sensitivity2.86×Technology & Electronics
Nationality1.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visual perception audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Convenience OrientationPREMIUM1.46
IndividualismJOY1.42
SpiritualityBALANCE1.39
Pet OwnershipJOY1.37
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Visual perception
CountryShare
United States22.4%
Italy6.5%
Mexico4.4%

See Visual perception audiences in other countries

More Health audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Visual perception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.