A data profile of the people who buy, follow and care about Visual perception in Italy — modelled from more than twelve digital signal sources. Visual perception has an estimated audience of 5,831,969 people in Italy.
Visual perception has an estimated audience of 5,831,969 people in Italy. 58.5% are female, 41.5% are male, average age 45.4. Top brand affinities: Wikipedia, Genetics, Satire, Singer-songwriter, Restorative dentistry.
Top brand affinities include Wikipedia, Genetics, Satire, with strongest over-indexing on Wikipedia (5.96× the country average).
Demographically, the Visual perception audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Visual perception fan in Italy is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Visual perception profile in Italy.
58.5% are female, 41.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 45.4 |
| Estimated audience size | 5,831,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Visual perception audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| Mexico | 4.4% |
The strongest cross-interests of the Visual perception audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Restorative dentistry | Health | 13.41× | ||
| 02 | Wikipedia | Internet & Social Media | 5.96× | ||
| 03 | Satire | Literature | 4.00× | ||
| 04 | New Testament | Politics & Society | 3.81× | ||
| 05 | Genetics | Kids & Family | 3.34× | ||
| 06 | Biochemistry | Business & Career | 3.32× | ||
| 07 | Doctor of Medicine | Business & Career | 3.02× | ||
| 08 | Preventive healthcare | Health | 2.77× | ||
| 09 | Sanremo Music Festival | Music & Radio | 2.41× | ||
| 10 | Subscription business model | Shopping | 2.23× | ||
| 11 | General practitioner | Health | 2.22× | ||
| 12 | Mediaset | Technology & Electronics | 2.17× | ||
| 13 | Innovation | Business & Career | 1.95× | ||
| 14 | Sustainable energy | Home & Garden | 1.90× | ||
| 15 | Diary | Kids & Family | 1.80× | ||
| 16 | Milk | Food & Beverages | 1.78× | ||
| 17 | Musical theatre | Movies & TV | 1.76× | ||
| 18 | Singer-songwriter | Music & Radio | 1.74× | ||
| 19 | Coop | Food & Beverages | 1.53× | ||
| 20 | Volunteering | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.79× | |
| Individualism | JOY | 1.70× | |
| Patriotism | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Visual perception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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