Rascasse Audience Intelligence

Visual perception Audience in United States

A data profile of the people who buy, follow and care about Visual perception in United States — modelled from more than twelve digital signal sources. Visual perception has an estimated audience of 20,215,324 people in United States.

#1119among Topic in United States#63in Health

The average Visual perception fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Email, Genetics, with strongest over-indexing on City Bank (4.44× the country average).

Demographically, the Visual perception audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visual perception fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for City Bank.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual perception profile in United States.

Audience size
20.2M
in United States
Gender
50.6%♀
49.4% male
Age
45.6
average years
Country rank
#1625
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual perception fans

50.6% are female, 49.4% are male, average age 45.6.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Visual perception audience in United States
MetricValue
Female50.6%
Male49.4%
Average age45.6
Estimated audience size20,215,324
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Visual perception audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4924%
50+37%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Visual perception audience comes from United States.

Worldwide audience distribution share by country for Visual perception
CountryShare
United States22.4%
Italy6.5%
Mexico4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual perception audience in United States is strongest.

Fig. 05

Top regions by affinity

Visual perception fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K1.18×
02Alaska~50K1.13×
03Arkansas~200K1.12×
04Vermont~40K1.11×
05North Dakota~40K1.08×
06South Dakota~50K1.07×
07California~2.5M1.04×
08Delaware~60K1.04×
09Georgia~600K1.03×
10Oklahoma~200K1.02×
11Nebraska~100K1.01×
12West Virginia~90K1.01×
13New Hampshire~80K1.01×
14Rhode Island~70K1.01×
15Montana~60K1.01×
16Pennsylvania~700K1.00×
17Alabama~300K1.00×
18Louisiana~300K1.00×
19Texas~1.5M0.99×
20Wisconsin~300K0.99×
21Iowa~200K0.99×
22Mississippi~200K0.99×
23New Mexico~100K0.99×
24Hawaii~90K0.99×
25Massachusetts~400K0.98×
26Missouri~300K0.98×
27North Carolina~600K0.97×
28New Jersey~500K0.97×
29Arizona~400K0.97×
30Maine~70K0.97×
31Kentucky~200K0.96×
32Idaho~100K0.96×
33Kansas~200K0.95×
34New York~1M0.94×
35Ohio~600K0.94×
36Michigan~500K0.94×
37Virginia~500K0.94×
38Tennessee~400K0.94×
39Florida~1.5M0.93×
40Nevada~200K0.93×
41Illinois~600K0.92×
42Maryland~300K0.92×
43Washington, District of Columbia~60K0.92×
44Indiana~300K0.91×
45South Carolina~300K0.90×
46Utah~200K0.90×
47Minnesota~300K0.89×
48Oregon~200K0.89×
49Washington~400K0.87×
50Colorado~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Visual perception, United States
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual perception audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual perception audience
#·InterestCategoryAffinity×
01City BankBusiness & Career4.44×
02Web serverTechnology & Electronics2.77×
03Non-alcoholic beverageFood & Beverages2.52×
04Microwave ovenHome & Garden2.11×
05GeneticsKids & Family1.92×
06MetaphysicsBusiness & Career1.84×
07Detroit TigersSports1.82×
08Artificial intelligenceTechnology & Electronics1.81×
09Britney SpearsMusic & Radio1.80×
10GoogleInternet & Social Media1.65×
11DentistryBusiness & Career1.63×
12EmailTechnology & Electronics1.58×
13FolklorePolitics & Society1.58×
14PharmacyBusiness & Career1.58×
15Subscription business modelShopping1.54×
16NostalgiaHome & Garden1.53×
17DrawingHome & Garden1.52×
18Ace HardwareHome & Garden1.52×
19Pizza HutFood & Beverages1.50×
20ThanksgivingKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual perception audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual perception audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
SpiritualityBALANCE1.42×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual perception audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual perception have in United States?

Visual perception has an estimated audience of 20,215,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visual perception fans?

50.6% of Visual perception fans are female, 49.4% are male, with an average age of 45.6 years.

03

Which brands do Visual perception fans like most?

Visual perception fans show strongest brand affinity for City Bank (4.44×), Email (1.58×), and Genetics (1.92×) over the country average.

04

Where do Visual perception fans live in United States?

Visual perception fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Visual perception fans also like?

Beyond Visual perception itself, the audience over-indexes on Email (1.58×), Genetics (1.92×), Google (1.65×), and Pizza Hut (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Visual perception audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual perception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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