A data profile of the people who buy, follow and care about Visual perception in Brazil — modelled from more than twelve digital signal sources. Visual perception has an estimated audience of 3,715,512 people in Brazil.
Visual perception has an estimated audience of 3,715,512 people in Brazil. 64.8% are female, 35.2% are male, average age 43.3. Top brand affinities: Spanish language, Google Maps, Microwave oven, Michael Jackson, Public transport.
Top brand affinities include Spanish language, Google Maps, Microwave oven, with strongest over-indexing on Spanish language (2.28× the country average).
Demographically, the Visual perception audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Visual perception fan in Brazil is more female, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Spanish language.
The key figures that characterise the Visual perception profile in Brazil.
64.8% are female, 35.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.3 |
| Estimated audience size | 3,715,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Visual perception audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| Mexico | 4.4% |
The strongest cross-interests of the Visual perception audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 5.56× | ||
| 02 | Herbalism | Health | 4.17× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.74× | ||
| 04 | Sabrina Sato | Movies & TV | 2.88× | ||
| 05 | Duvet | Home & Garden | 2.74× | ||
| 06 | Microwave oven | Home & Garden | 2.44× | ||
| 07 | Digital photography | Business & Career | 2.34× | ||
| 08 | Spanish language | Politics & Society | 2.28× | ||
| 09 | Virtual reality | Technology & Electronics | 2.11× | ||
| 10 | Public transport | Cars & Mobility | 2.02× | ||
| 11 | Goiás Esporte Clube | Sports | 1.96× | ||
| 12 | Waxing | Beauty & Wellness | 1.94× | ||
| 13 | Brad Pitt | Movies & TV | 1.93× | ||
| 14 | Google Maps | Internet & Social Media | 1.92× | ||
| 15 | Anne Hathaway | Movies & TV | 1.83× | ||
| 16 | Internet & Social Media | 1.76× | |||
| 17 | Tradition | Politics & Society | 1.68× | ||
| 18 | Michael Jackson | Music & Radio | 1.64× | ||
| 19 | BTS | Music & Radio | 1.58× | ||
| 20 | MSN | News | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.03× | |
| Convenience Orientation | PREMIUM | 1.73× | |
| Tradition | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Visual perception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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