A data profile of the people who buy, follow and care about Harmonie Mutuelle in France — modelled from more than twelve digital signal sources. Harmonie Mutuelle has an estimated audience of 4,328,095 people in France.
The average Harmonie Mutuelle fan in France is 44.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Pays de la Loire, Brittany.
Top brand affinities include Family car, Volvo S90, Home insurance, with strongest over-indexing on Family car (59.02× the country average).
Demographically, the Harmonie Mutuelle audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Harmonie Mutuelle fan in France is balanced, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Harmonie Mutuelle profile in France.
50.8% are female, 49.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 44.0 |
| Estimated audience size | 4,328,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Harmonie Mutuelle audience comes from France.
| Country | Share |
|---|---|
| France | 98.0% |
| United States | 0.3% |
| Luxembourg | 0.2% |
Where the Harmonie Mutuelle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~500K | 1.98× | |
| 02 | Brittany | ~400K | 1.87× | |
| 03 | Normandy | ~300K | 1.57× | |
| 04 | Centre-Val de Loire | ~200K | 1.53× | |
| 05 | Grand Est | ~400K | 1.10× | |
| 06 | Occitanie | ~400K | 0.98× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.87× | |
| 08 | Auvergne-Rhône-Alpes | ~300K | 0.68× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.65× | |
| 10 | Île-de-France | ~500K | 0.64× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.60× | |
| 12 | Hauts-de-France | ~100K | 0.37× | |
| 13 | Corsica | ~7K | 0.32× |
The strongest cross-interests of the Harmonie Mutuelle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo S90 | Cars & Mobility | 235.99× | ||
| 02 | Compact sport utility vehicle | Cars & Mobility | 65.80× | ||
| 03 | Family car | Cars & Mobility | 59.02× | ||
| 04 | Mercedes-Benz GLC-Class | Cars & Mobility | 50.42× | ||
| 05 | Nissan X-Trail | Cars & Mobility | 46.90× | ||
| 06 | Telecinco | Movies & TV | 42.82× | ||
| 07 | Toyota C-HR | Cars & Mobility | 37.65× | ||
| 08 | Volkswagen Caddy | Cars & Mobility | 35.38× | ||
| 09 | Citroën C5 | Cars & Mobility | 35.14× | ||
| 10 | Volkswagen Touran | Cars & Mobility | 34.77× | ||
| 11 | Home insurance | Business & Career | 31.94× | ||
| 12 | HSBC | Business & Career | 27.85× | ||
| 13 | Fiat Tipo | Cars & Mobility | 27.25× | ||
| 14 | Fiat 500 | Cars & Mobility | 22.00× | ||
| 15 | Carcare | Cars & Mobility | 20.00× | ||
| 16 | Love & Sex | Kids & Family | 20.00× | ||
| 17 | Vehicle insurance | Cars & Mobility | 17.72× | ||
| 18 | City car | Cars & Mobility | 13.26× | ||
| 19 | Online banking | Business & Career | 8.87× | ||
| 20 | La Banque postale | Business & Career | 4.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 20.17× | |
| Quality Awareness | PREMIUM | 3.17× | |
| Patriotism | CONSERVATISM | 2.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.76× |
Harmonie Mutuelle's target market in France covers an estimated 4,328,095 people, concentrated in Île-de-France and Pays de la Loire.
50.8% of the Harmonie Mutuelle audience are female, 49.2% are male, with an average age of 44.0 years.
Harmonie Mutuelle fans show strongest brand affinity for Family car (59.02×), Volvo S90 (235.99×), and Home insurance (31.94×) over the country average.
Harmonie Mutuelle fans in France are most concentrated in Île-de-France (reach ~500K), Pays de la Loire (reach ~500K), and Brittany (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Harmonie Mutuelle itself, the audience over-indexes on Volvo S90 (235.99×), Home insurance (31.94×), Mercedes-Benz GLC-Class (50.42×), and Vehicle insurance (17.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Harmonie Mutuelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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