A data profile of the people who buy, follow and care about True crime in Belgium — modelled from more than twelve digital signal sources. True crime has an estimated audience of 139,103 people in Belgium.
The average True crime fan in Belgium is 45.1 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Amanda Seyfried, TV-Gids, Dexter (TV series), with strongest over-indexing on Amanda Seyfried (9.54× the country average).
Demographically, the True crime audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical True crime fan in Belgium is more female, around 45.1 years old, with strong Individualism tendencies and a notable affinity for Amanda Seyfried.
The key figures that characterise the True crime profile in Belgium.
59.2% are female, 40.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.1 |
| Estimated audience size | 139,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide True crime audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 54.7% |
| United Kingdom | 8.8% |
| Canada | 3.9% |
Where the True crime audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~20K | 1.26× | |
| 02 | Antwerp | ~20K | 1.26× | |
| 03 | Flemish Brabant | ~10K | 1.21× | |
| 04 | West Flanders | ~10K | 1.17× | |
| 05 | Brussels | ~10K | 1.09× | |
| 06 | Limburg | ~7K | 1.01× | |
| 07 | Walloon Brabant | ~3K | 0.94× | |
| 08 | Luxembourg | ~3K | 0.94× | |
| 09 | Hainaut | ~10K | 0.93× | |
| 10 | Province of Namur | ~6K | 0.91× | |
| 11 | Liege | ~10K | 0.90× |
The strongest cross-interests of the True crime audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tyler Perry | Movies & TV | 19.02× | ||
| 02 | Bustle | Fashion & Accessoires | 17.62× | ||
| 03 | Vermist | Movies & TV | 11.50× | ||
| 04 | Kate Winslet | Movies & TV | 10.41× | ||
| 05 | Stephen Curry | Sports | 9.79× | ||
| 06 | Amanda Seyfried | Movies & TV | 9.54× | ||
| 07 | Professor T. | Movies & TV | 9.54× | ||
| 08 | Dexter (TV series) | Movies & TV | 7.96× | ||
| 09 | Psychological thriller | Literature | 7.74× | ||
| 10 | Imdb | Movies & TV | 7.18× | ||
| 11 | Curly Hair | Beauty & Wellness | 6.24× | ||
| 12 | Fox | Pets & Animals | 6.07× | ||
| 13 | Heroes (TV series) | Movies & TV | 5.58× | ||
| 14 | Crime fiction | Literature | 5.10× | ||
| 15 | Hair Extensions | Beauty & Wellness | 4.82× | ||
| 16 | Toledo | Music & Radio | 3.91× | ||
| 17 | YouTube Music | Internet & Social Media | 3.54× | ||
| 18 | Wig | Beauty & Wellness | 3.08× | ||
| 19 | Audience | Business & Career | 2.08× | ||
| 20 | TV-Gids | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.16× | |
| Urban Lifestyle | OPEN | 1.15× | |
| Social Media Usage | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Indulgence | JOY | 0.84× |
True crime has an estimated audience of 139,103 people in Belgium, concentrated in East Flanders and Antwerp.
59.2% of True crime fans are female, 40.8% are male, with an average age of 45.1 years.
True crime fans show strongest brand affinity for Amanda Seyfried (9.54×), TV-Gids (1.63×), and Dexter (TV series) (7.96×) over the country average.
True crime fans in Belgium are most concentrated in East Flanders (reach ~20K), Antwerp (reach ~20K), and Flemish Brabant (reach ~10K). These three regions account for the largest share of the active audience.
Beyond True crime itself, the audience over-indexes on TV-Gids (1.63×), Dexter (TV series) (7.96×), Psychological thriller (7.74×), and Toledo (3.91×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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