Top list · Germany

Top 100 Sports audiences in Germany

This curated ranking covers the 100 largest sports audiences in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 24k sports audiences tracked in Germany, the 100 ranked here account for the largest measured audience reach. Borussia Dortmund, Sports and outdoors and Hobbies and activities lead the list with a combined estimated audience of 115M people. Across all 100 entries the average audience size is 9.7M, and the largest, Borussia Dortmund, reaches around 41M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each sports audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Ski 6.7M
52 Baseball 6.7M 36.3 42.5% Sport
53 Gymnastics 6.4M 34.5 51.1% Sport
54 Germany national football team 6.4M 36.0 44.2% Soccer
55 NFL 6.2M 33.7 39.3% American football
56 Manchester United F.C. 6.1M 31.5 32.0% Soccer
57 Tennis 6M 39.9 42.4% Sport
58 Snowboard 6M 35.9 42.1%
59 Michael Schumacher 5.9M 39.4 35.8% Motorsport
60 Mountain bike 5.7M 38.5 43.3%
61 Martial arts 5.6M 35.6 30.7% Sport
62 Serie A 5.6M 33.0 37.1% Soccer
63 Sports equipment 5.6M 36.9 45.7%
64 Alexander Zverev 5.5M 35.2 39.4% Tennis
65 Hertha BSC 5.5M 34.7 29.0% Soccer
66 Extreme sport 5.5M 37.0 37.9% Sport
67 Manchester City F.C. 5.4M 31.5 33.0% Soccer
68 NBA 5.4M 33.2 33.5% Basketball
69 Running 5.4M 36.7 51.6%
70 3. Liga 5.3M 38.5 22.3% Soccer
71 Lindsey Vonn 5.3M 36.4 46.1% Ski / snowboard
72 Swimming pool 5.3M 41.9 54.7%
73 Bodybuilding & Fitness 5.2M 36.7 57.4%
74 Kicker 5.2M 39.9 26.6% Soccer
75 La Liga 5.2M 32.9 34.0% Soccer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest sports audience in Germany?

Borussia Dortmund currently leads with an estimated audience of 41M people in Germany.

Same category in other countries

Other top lists in Germany