Popularity ranking · Germany

The 100 most popular Sports audiences in Germany

This curated ranking covers the 100 largest sports audiences in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 29k sports audiences tracked in Germany, the 100 ranked here account for the largest measured audience reach. FC Bayern Munich, FIFA World Cup and Borussia Dortmund lead the list with a combined estimated audience of 89M people. Across all 100 entries the average audience size is 8.2M, and the largest, FC Bayern Munich, reaches around 33M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each sports audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Men's Fitness 8.3M 36.9 51.0%
27 Dynamo Dresden 8.3M 39.3 27.4% Soccer
28 Premier League 8.1M 33.4 32.8% Soccer
29 Alpine skiing 7.9M 36.6 44.3% Sport
30 Sports club 7.9M 38.9 38.0%
31 FC Schalke 04 7.8M 35.6 30.7% Soccer
32 Outdoor enthusiast 7.8M 40.0 45.4%
33 Skiing 7.7M 38.3 50.2% Sport
34 American football 7.5M 38.5 45.7% Sport
35 Hamburger SV 7.4M 36.0 30.5% Soccer
36 Cycling 7.3M 39.7 43.3% Sport
37 NFL 7.2M 33.7 39.3% American football
38 Manuel Neuer 7.2M 35.4 33.9% Soccer
39 2nd Bundesliga (ice hockey) 7.2M Ice hockey
40 RB Leipzig 7.1M 33.6 27.9% Soccer
41 UEFA Europa League 7M 33.8 32.8% Soccer
42 Volleyball 7M 37.7 40.4% Sport
43 IHF World Men's Handball Championship 7M 36.3 39.2% Handball
44 Alexander Zverev 7M 34.9 30.2% Tennis
45 1. FC Köln 6.9M 34.8 36.7% Soccer
46 Muscle & Fitness 6.9M 36.1 52.6%
47 Yoga 6.9M 39.2 64.9% Sport
48 Weight training 6.7M 35.7 50.9%
49 Ski 6.7M
50 Baseball 6.7M 36.3 42.5% Sport

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular sports audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest sports audience in Germany?

FC Bayern Munich currently leads with an estimated audience of 33M people in Germany.

Same category in other countries

Other top lists in Germany