Rascasse Audience Intelligence

FIFA Club World Cup Audience in Brazil

A data profile of the people who buy, follow and care about FIFA Club World Cup in Brazil — modelled from more than twelve digital signal sources. FIFA Club World Cup has an estimated audience of 4,298,873 people in Brazil.

#54among Soccer in Brazil#20among Event in Brazil#108in Sports

The average FIFA Club World Cup fan in Brazil is 39.9 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Club World Cup profile in Brazil.

Audience size
4.3M
in Brazil
Gender
16.3%♀
83.7% male
Age
39.9
average years
Country rank
#1582
Event in Brazil
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Club World Cup fans

16.3% are female, 83.7% are male, average age 39.9.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for FIFA Club World Cup audience in Brazil
MetricValue
Female16.3%
Male83.7%
Average age39.9
Estimated audience size4,298,873
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the FIFA Club World Cup audience in Brazil
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4919%
50+23%
Fig. 04

Worldwide distribution

11.1%

of the worldwide FIFA Club World Cup audience comes from Brazil.

Worldwide audience distribution share by country for FIFA Club World Cup
CountryShare
Mexico12.0%
Brazil11.1%
Argentina7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Club World Cup audience in Brazil is strongest.

Fig. 05

Top regions by affinity

FIFA Club World Cup fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~200K1.39×
02Santa Catarina~70K1.32×
03São Paulo~400K1.28×
04Roraima~4K1.28×
05Federal District~20K1.23×
06Rio Grande do Sul~80K1.13×
07Paraná~80K1.11×
08Amazonas~20K1.09×
09Espírito Santo~30K1.06×
10Mato Grosso do Sul~20K1.06×
11Paraíba~30K1.04×
12Goiás~50K0.98×
13Rio Grande do Norte~20K0.98×
14Minas Gerais~100K0.97×
15Alagoas~20K0.96×
16Ceará~50K0.95×
17Pará~40K0.91×
18Pernambuco~50K0.90×
19Sergipe~10K0.90×
20Rondônia~9K0.90×
21Maranhão~30K0.87×
22Piauí~10K0.87×
23Bahia~70K0.84×
24Amapá~4K0.84×
25Acre~3K0.83×
26Mato Grosso~20K0.77×
27Tocantins~6K0.71×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Brazil

See FIFA Club World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →