Rascasse Audience Intelligence

Mannheim Audience in Germany

A data profile of the people who buy, follow and care about Mannheim in Germany — modelled from more than twelve digital signal sources. Mannheim has an estimated audience of 3,074,375 people in Germany.

#28among City in Germany#115among POI in Germany#166in Travel & Leisure

The average Mannheim fan in Germany is 41.2 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen.

Top brand affinities include Gute Zeiten, schlechte Zeiten, Kaufland, Discount stores, with strongest over-indexing on Gute Zeiten, schlechte Zeiten (2.69× the country average).

Demographically, the Mannheim audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mannheim fan in Germany is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Gute Zeiten, schlechte Zeiten.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mannheim profile in Germany.

Audience size
3.1M
in Germany
Gender
54.5%♀
45.5% male
Age
41.2
average years
Country rank
#2050
POI in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mannheim fans

54.5% are female, 45.5% are male, average age 41.2.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Mannheim audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age41.2
Estimated audience size3,074,375
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Mannheim audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Mannheim audience comes from Germany.

Worldwide audience distribution share by country for Mannheim
CountryShare
Germany64.0%
United States5.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mannheim audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mannheim fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~500K3.41×
02Baden-Württemberg~1.5M3.22×
03Hessen~400K1.53×
04Saarland~40K1.07×
05Nordrhein-Westfalen~500K0.77×
06Bayern~400K0.75×
07Hamburg~50K0.67×
08Sachsen~100K0.66×
09Thüringen~50K0.62×
10Sachsen-Anhalt~50K0.61×
11Niedersachsen~200K0.60×
12Berlin~80K0.60×
13Brandenburg~50K0.57×
14Schleswig-Holstein~60K0.55×
15Bremen~10K0.54×
16Mecklenburg-Vorpommern~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Mannheim, Germany
0.50×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mannheim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mannheim audience
#·InterestCategoryAffinity×
01Bauer sucht FrauMovies & TV3.45×
02PromiFlashInternet & Social Media2.98×
03Gute Zeiten, schlechte ZeitenMovies & TV2.69×
04Roland KaiserMusic & Radio2.52×
05QVCMovies & TV2.41×
06TchiboShopping2.37×
07Helene FischerMusic & Radio2.02×
08Baden-WürttembergTravel & Leisure1.96×
09RossmannShopping1.95×
10VfB StuttgartSports1.90×
11KauflandShopping1.86×
12Netto Marken-DiscountShopping1.72×
13MunichTravel & Leisure1.69×
14EdekaShopping1.65×
15Discount storesShopping1.62×
16FamilyKids & Family1.59×
17BauhausShopping1.54×
18REWEShopping1.52×
19Comedy moviesMovies & TV1.52×
20HotelsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mannheim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mannheim audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
Family OrientationCONSERVATISM1.39×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mannheim audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.90×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mannheim have in Germany?

Mannheim has an estimated audience of 3,074,375 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Mannheim fans?

54.5% of Mannheim fans are female, 45.5% are male, with an average age of 41.2 years.

03

Which brands do Mannheim fans like most?

Mannheim fans show strongest brand affinity for Gute Zeiten, schlechte Zeiten (2.69×), Kaufland (1.86×), and Discount stores (1.62×) over the country average.

04

Where do Mannheim fans live in Germany?

Mannheim fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Rheinland-Pfalz (reach ~500K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mannheim fans also like?

Beyond Mannheim itself, the audience over-indexes on Kaufland (1.86×), Discount stores (1.62×), Family (1.59×), and Rossmann (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Mannheim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mannheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →