Rascasse Audience Intelligence

Arboriculture Audience in Germany

A data profile of the people who buy, follow and care about Arboriculture in Germany — modelled from more than twelve digital signal sources. Arboriculture has an estimated audience of 468,894 people in Germany.

#4834among Topic in Germany#673in Home & Garden

The average Arboriculture fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Husqvarna, Fertilizer, Forestry, with strongest over-indexing on Husqvarna (42× the country average).

Demographically, the Arboriculture audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Arboriculture fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Husqvarna.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arboriculture profile in Germany.

Audience size
469K
in Germany
Gender
24.5%♀
75.5% male
Age
41.3
average years
Country rank
#12381
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arboriculture fans

24.5% are female, 75.5% are male, average age 41.3.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Arboriculture audience in Germany
MetricValue
Female24.5%
Male75.5%
Average age41.3
Estimated audience size468,894
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Arboriculture audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Arboriculture audience comes from Germany.

Worldwide audience distribution share by country for Arboriculture
CountryShare
United States32.0%
United Kingdom22.4%
Germany11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arboriculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arboriculture fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~7K1.22×
02Mecklenburg-Vorpommern~10K1.10×
03Sachsen-Anhalt~10K1.07×
04Thüringen~10K1.07×
05Brandenburg~10K1.02×
06Hamburg~10K1.00×
07Schleswig-Holstein~20K0.99×
08Rheinland-Pfalz~20K0.98×
09Sachsen~20K0.97×
10Berlin~20K0.95×
11Niedersachsen~40K0.93×
12Hessen~30K0.93×
13Baden-Württemberg~60K0.92×
14Bayern~70K0.91×
15Nordrhein-Westfalen~90K0.89×
Fig. 06

Affinity by region

Affinity by region — Arboriculture, Germany
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arboriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arboriculture audience
#·InterestCategoryAffinity×
01HusqvarnaHome & Garden42.00×
02FertilizerHome & Garden15.48×
03StihlHome & Garden13.13×
04ForestryHome & Garden11.00×
05LoggingTechnology & Electronics10.75×
06John DeereCars & Mobility8.13×
07MakitaHome & Garden7.91×
08ChainsawHome & Garden7.66×
09Lawn mowerHome & Garden6.67×
10WürthHome & Garden6.35×
11WorkwearFashion & Accessoires5.37×
12Müller (company)Food & Beverages2.86×
13Ornamental plantHome & Garden2.76×
14Efficient energy useTechnology & Electronics2.45×
15Solar energyHome & Garden2.40×
16ADACCars & Mobility2.34×
17NatureHome & Garden2.31×
18HornbachShopping2.13×
19FamilyKids & Family1.78×
20TagesschauMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arboriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arboriculture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Need for SecurityCONSERVATISM1.69×
DIY MentalityTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arboriculture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Design AffinityPREMIUM0.68×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arboriculture have in Germany?

Arboriculture has an estimated audience of 468,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Arboriculture fans?

24.5% of Arboriculture fans are female, 75.5% are male, with an average age of 41.3 years.

03

Which brands do Arboriculture fans like most?

Arboriculture fans show strongest brand affinity for Husqvarna (42×), Fertilizer (15.48×), and Forestry (11×) over the country average.

04

Where do Arboriculture fans live in Germany?

Arboriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Arboriculture fans also like?

Beyond Arboriculture itself, the audience over-indexes on Fertilizer (15.48×), Forestry (11×), Stihl (13.13×), and Logging (10.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Arboriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arboriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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