Arboriculture Audience in Germany
Arboriculture has an estimated audience of 468,894 people in Germany. 24.5% are female, 75.5% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Thüringen, Sachsen-Anhalt. Top brand affinities: Husqvarna, Forestry, Fertilizer, Stihl, Plant nursery.
The average Arboriculture fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Sachsen-Anhalt. Top brand affinities include Husqvarna, Forestry, Fertilizer, with strongest over-indexing on Husqvarna (29.23× the country average). Demographically, the Arboriculture audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Arboriculture fans
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 41.3 |
| Estimated audience size | 468,894 |
Audience persona
The typical Arboriculture fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Husqvarna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 20,273 | 0.2× |
| Thüringen | 20,135 | 1.69× |
| Sachsen-Anhalt | 19,555 | 1.61× |
| Rheinland-Pfalz | 18,709 | 0.8× |
| Baden-Württemberg | 18,670 | 0.29× |
| Brandenburg | 18,124 | 1.25× |
| Bayern | 18,061 | 0.24× |
| Mecklenburg-Vorpommern | 17,199 | 1.92× |
| Niedersachsen | 17,142 | 0.38× |
| Saarland | 17,097 | 2.97× |
| Sachsen | 16,279 | 0.71× |
| Schleswig-Holstein | 16,023 | 0.95× |
| Hessen | 14,990 | 0.42× |
| Berlin | 12,425 | 0.59× |
| Hamburg | 10,544 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Husqvarna | 29.23× | Home & Garden |
| Forestry | 10.43× | Home & Garden |
| Fertilizer | 9.82× | Home & Garden |
| Stihl | 10.22× | Home & Garden |
| Plant nursery | 4.76× | Home & Garden |
| Saturn (store) | 3.37× | Shopping |
| John Deere | 7.12× | Cars & Mobility |
| Catering | 4.43× | Food & Beverages |
| Makita | 6.06× | Home & Garden |
| Maine Coon | 4.15× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Tagesschau | 1.73× | Movies & TV |
| Logging | 7.57× | Technology & Electronics |
| Allgäu | 5.15× | Travel & Leisure |
| FC Bayern Munich | 1.56× | Sports |
| Family | 1.62× | Kids & Family |
| Hornbach | 2.02× | Shopping |
| Transfermarkt | 2.19× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| Satire | 3.35× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.94 |
| DIY Mentality | THRILL | 1.61 |
| Sports Activity | POWER | 1.52 |
| Pet Ownership | JOY | 1.44 |
| Need for Security | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| United Kingdom | 22.4% |
| Germany | 11.4% |
See Arboriculture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Arboriculture have in Germany?
Arboriculture has an estimated audience of 468,894 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Arboriculture fans?
24.5% of Arboriculture fans are female, 75.5% are male, with an average age of 41.3 years.
Which brands do Arboriculture fans like most?
Arboriculture fans show strongest brand affinity for Husqvarna (29.23×), Forestry (10.43×), and Fertilizer (9.82×) over the country average.
Where do Arboriculture fans live in Germany?
Arboriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 20,273), Thüringen (reach 20,135), and Sachsen-Anhalt (reach 19,555). These three regions account for the largest share of the active audience.
What other brands do Arboriculture fans also like?
Beyond Arboriculture itself, the audience over-indexes on Forestry (10.43×), Fertilizer (9.82×), Stihl (10.22×), and Plant nursery (4.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arboriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.