A data profile of the people who buy, follow and care about Romagna in Italy — modelled from more than twelve digital signal sources. Romagna has an estimated audience of 4,193,468 people in Italy.
The average Romagna fan in Italy is 46.7 years old, more female, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Lombardy, Lazio.
Top brand affinities include WhatsApp, Wikipedia, Adriatic Sea, with strongest over-indexing on WhatsApp (1.87× the country average).
Demographically, the Romagna audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Romagna fan in Italy is more female, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Romagna profile in Italy.
58.3% are female, 41.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.7 |
| Estimated audience size | 4,193,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Romagna audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 89.9% |
| Germany | 1.4% |
| United States | 1.3% |
Where the Romagna audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1.5M | 4.52× | |
| 02 | Lombardy | ~1M | 1.33× | |
| 03 | Marche | ~100K | 1.22× | |
| 04 | Tuscany | ~300K | 1.06× | |
| 05 | Veneto | ~300K | 1.05× | |
| 06 | Trentino-Alto Adige/Südtirol | ~80K | 0.98× | |
| 07 | Friuli-Venezia Giulia | ~70K | 0.95× | |
| 08 | Aosta Valley | ~10K | 0.94× | |
| 09 | Molise | ~20K | 0.91× | |
| 10 | Piedmont | ~300K | 0.90× | |
| 11 | Umbria | ~60K | 0.89× | |
| 12 | Liguria | ~100K | 0.88× | |
| 13 | Basilicata | ~30K | 0.87× | |
| 14 | Lazio | ~400K | 0.85× | |
| 15 | Abruzzo | ~80K | 0.83× | |
| 16 | Sardinia | ~90K | 0.80× | |
| 17 | Puglia | ~200K | 0.79× | |
| 18 | Calabria | ~100K | 0.76× | |
| 19 | Sicilia | ~300K | 0.74× | |
| 20 | Campania | ~300K | 0.69× |
The strongest cross-interests of the Romagna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 6.56× | ||
| 02 | Ischia | Travel & Leisure | 4.28× | ||
| 03 | Google Images | Internet & Social Media | 3.50× | ||
| 04 | Adriatic Sea | Travel & Leisure | 3.01× | ||
| 05 | Wikipedia | Internet & Social Media | 2.87× | ||
| 06 | Seaside resort | Travel & Leisure | 2.52× | ||
| 07 | Satire | Literature | 2.36× | ||
| 08 | Champagne | Food & Beverages | 2.31× | ||
| 09 | General practitioner | Health | 2.27× | ||
| 10 | Trivago | Travel & Leisure | 2.13× | ||
| 11 | Mediaset | Technology & Electronics | 2.06× | ||
| 12 | Slovenia | Travel & Leisure | 1.93× | ||
| 13 | Internet & Social Media | 1.87× | |||
| 14 | EasyJet | Travel & Leisure | 1.85× | ||
| 15 | Coop | Food & Beverages | 1.81× | ||
| 16 | Musical theatre | Movies & TV | 1.78× | ||
| 17 | Wine tasting | Food & Beverages | 1.72× | ||
| 18 | Milk | Food & Beverages | 1.65× | ||
| 19 | Volunteering | Politics & Society | 1.57× | ||
| 20 | Personal finance | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Community Orientation | OPEN | 1.38× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Romagna has an estimated audience of 4,193,468 people in Italy, concentrated in Emilia-Romagna and Lombardy.
58.3% of Romagna fans are female, 41.7% are male, with an average age of 46.7 years.
Romagna fans show strongest brand affinity for WhatsApp (1.87×), Wikipedia (2.87×), and Adriatic Sea (3.01×) over the country average.
Romagna fans in Italy are most concentrated in Emilia-Romagna (reach ~1.5M), Lombardy (reach ~1M), and Lazio (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Romagna itself, the audience over-indexes on Wikipedia (2.87×), Adriatic Sea (3.01×), Ischia (4.28×), and Personal finance (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Romagna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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