Lichtblick Audience in Germany
Lichtblick has an estimated audience of 858,598 people in Germany. 42.2% are female, 57.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: CAC 40, Assisi, Cocktail, Gil Ofarim, Icon (magazine).
The average Lichtblick fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include CAC 40, Assisi, Cocktail, with strongest over-indexing on CAC 40 (2.02× the country average). Demographically, the Lichtblick audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Record label
Demographics of Lichtblick fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 40.5 |
| Estimated audience size | 858,598 |
Audience persona
The typical Lichtblick fan in Germany is more male, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,239 | 1.03× |
| Bayern | 163,420 | 0.89× |
| Niedersachsen | 125,172 | 1.13× |
| Baden-Württemberg | 105,964 | 0.68× |
| Hessen | 73,618 | 0.85× |
| Schleswig-Holstein | 61,407 | 1.5× |
| Berlin | 54,106 | 1.06× |
| Brandenburg | 51,284 | 1.45× |
| Rheinland-Pfalz | 50,823 | 0.89× |
| Sachsen | 41,004 | 0.73× |
| Hamburg | 36,635 | 1.42× |
| Mecklenburg-Vorpommern | 30,931 | 1.42× |
| Thüringen | 25,083 | 0.86× |
| Sachsen-Anhalt | 24,305 | 0.82× |
| Saarland | 8,468 | 0.6× |
| Bremen | 6,714 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.02× | Business & Career |
| Assisi | 8.22× | Travel & Leisure |
| Cocktail | 1.61× | Food & Beverages |
| Gil Ofarim | 1.56× | Music & Radio |
| Icon (magazine) | 1.94× | Arts & Culture |
| Metamorphoses | 2.26× | Literature |
| Information sensitivity | 3.31× | Technology & Electronics |
| Roaming | 2.44× | Technology & Electronics |
| Eden Lake | 2.93× | Movies & TV |
| Building insulation | 2.51× | Home & Garden |
| MK | 1.64× | Music & Radio |
| Figure painting (hobby) | 2.26× | Arts & Culture |
| Carrie (novel) | 3.05× | Literature |
| Golem | 1.65× | Technology & Electronics |
| Headhunters (film) | 2.27× | Movies & TV |
| Israeli cuisine | 2.76× | Food & Beverages |
| HydraFacial | 2.86× | Beauty & Wellness |
| Low-carbon emission | 2.8× | Politics & Society |
| Sanremo | 4.18× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.29 |
| DIY Mentality | THRILL | 1.64 |
| Indulgence | JOY | 1.42 |
| Need for Security | CONSERVATISM | 1.34 |
| Career Orientation | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.5% |
| Austria | 1.4% |
| Switzerland | 1.4% |
See Lichtblick audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Lichtblick have in Germany?
Lichtblick has an estimated audience of 858,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lichtblick fans?
42.2% of Lichtblick fans are female, 57.8% are male, with an average age of 40.5 years.
Which brands do Lichtblick fans like most?
Lichtblick fans show strongest brand affinity for CAC 40 (2.02×), Assisi (8.22×), and Cocktail (1.61×) over the country average.
Where do Lichtblick fans live in Germany?
Lichtblick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,239), Bayern (reach 163,420), and Niedersachsen (reach 125,172). These three regions account for the largest share of the active audience.
What other brands do Lichtblick fans also like?
Beyond Lichtblick itself, the audience over-indexes on Assisi (8.22×), Cocktail (1.61×), Gil Ofarim (1.56×), and Icon (magazine) (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lichtblick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.