Rascasse Audience Intelligence

Password Audience in Germany

A data profile of the people who buy, follow and care about Password in Germany — modelled from more than twelve digital signal sources. Password has an estimated audience of 1,127,208 people in Germany.

#2908among Topic in Germany#294in Technology & Electronics

The average Password fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, JIRA, Pitbull (rapper), with strongest over-indexing on Tagesschau (4.11× the country average).

Demographically, the Password audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Password fan in Germany is more female, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Password profile in Germany.

Audience size
1.1M
in Germany
Gender
64.4%♀
35.6% male
Age
40.0
average years
Country rank
#5858
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Password fans

64.4% are female, 35.6% are male, average age 40.0.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Password audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age40.0
Estimated audience size1,127,208
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Password audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Password audience comes from Germany.

Worldwide audience distribution share by country for Password
CountryShare
United States15.6%
Italy7.8%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Password audience in Germany is strongest.

Fig. 05

Top regions by affinity

Password fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.10×
02Berlin~50K1.07×
03Hessen~90K1.06×
04Nordrhein-Westfalen~300K1.05×
05Thüringen~30K1.05×
06Niedersachsen~100K1.04×
07Bayern~200K1.03×
08Brandenburg~40K1.02×
09Baden-Württemberg~200K1.00×
10Sachsen-Anhalt~30K1.00×
11Saarland~10K1.00×
12Rheinland-Pfalz~60K0.99×
13Mecklenburg-Vorpommern~20K0.99×
14Schleswig-Holstein~40K0.98×
15Hamburg~20K0.94×
16Bremen~9K0.92×
Fig. 06

Affinity by region

Affinity by region — Password, Germany
0.92×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Password audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Password audience
#·InterestCategoryAffinity×
01JIRATechnology & Electronics15.86×
02Pitbull (rapper)Music & Radio15.86×
03BMW i8Cars & Mobility15.86×
04Toyota PriusCars & Mobility15.86×
05KubernetesTechnology & Electronics15.86×
06DevOpsTechnology & Electronics14.94×
07McAfeeTechnology & Electronics13.68×
08AngularJSTechnology & Electronics11.22×
09TagesschauMovies & TV4.11×
10FRITZ!BoxTechnology & Electronics3.37×
11BonprixShopping3.33×
12Cyber MondayShopping3.21×
13Western UnionBusiness & Career3.17×
14EssoCars & Mobility3.03×
15DeichmannShopping2.70×
16Petrol engineCars & Mobility2.68×
17Black Friday (shopping)Shopping2.35×
18TransfermarktSports2.29×
19NatureHome & Garden2.08×
20FamilyKids & Family1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Password audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Password audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.92×
PatriotismCONSERVATISM1.84×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Password audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Password have in Germany?

Password has an estimated audience of 1,127,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Password fans?

64.4% of Password fans are female, 35.6% are male, with an average age of 40.0 years.

03

Which brands do Password fans like most?

Password fans show strongest brand affinity for Tagesschau (4.11×), JIRA (15.86×), and Pitbull (rapper) (15.86×) over the country average.

04

Where do Password fans live in Germany?

Password fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Password fans also like?

Beyond Password itself, the audience over-indexes on JIRA (15.86×), Pitbull (rapper) (15.86×), FRITZ!Box (3.37×), and BMW i8 (15.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Password audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Password. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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