Password Audience in United States

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Password has an estimated audience of 2,309,683 people in United States. 52.6% are female, 47.4% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: MK, Atkins diet, CAC 40, Solo climbing, Hebe.

The average Password fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Atkins diet, CAC 40, with strongest over-indexing on MK (2.39× the country average). Demographically, the Password audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Password fans

Demographic split for Password audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.9
Estimated audience size2,309,683

Audience persona

The typical Password fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Password in United States
RegionReachAffinity
California271,6081.07×
Texas206,8001.04×
Florida166,6911.07×
New York130,7381.01×
Pennsylvania79,5101.02×
Georgia77,6381.09×
Illinois74,5750.97×
North Carolina71,3781.03×
Ohio71,0881×
Washington67,4771.46×
Michigan65,7881.09×
Virginia59,1671.05×
New Jersey54,2010.92×
Arizona53,3941.13×
Tennessee48,8121.05×
Massachusetts46,4731.02×
Indiana42,0061×
Maryland41,5361.05×
Colorado40,9381.12×
Missouri39,1671.05×
Alabama37,0201.15×
South Carolina35,1621.01×
Louisiana30,8771.04×
Minnesota30,4560.92×
Wisconsin30,3720.87×
Oregon29,2871.11×
Kentucky29,1621.01×
Oklahoma26,2851.02×
Utah26,0921.26×
Connecticut21,6090.93×
Nevada20,3920.91×
Arkansas20,3651.07×
Kansas18,6641.03×
Iowa17,4040.91×
Mississippi17,2710.91×
New Mexico12,2871.06×
Idaho12,1721.05×
Nebraska10,0140.86×
West Virginia9,4620.88×
New Hampshire8,8530.97×
Hawaii8,0760.81×
Maine7,4020.89×
Washington, District of Columbia7,2031.04×
Rhode Island6,2430.85×
Montana6,0900.95×
Delaware5,2070.82×
Alaska4,9130.99×
South Dakota4,4260.83×
North Dakota3,9280.83×
Vermont3,7610.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Password audience
BrandAffinityCategory
MK2.39×Music & Radio
Atkins diet1.76×Health
CAC 401.53×Business & Career
Solo climbing1.92×Sports
Hebe1.82×Home & Garden
Northrop Grumman1.77×Business & Career
Brunello Cucinelli2.06×Fashion & Accessoires
Layne Staley1.7×Music & Radio
Business English1.52×Business & Career
Final Fantasy VII (Famicom)3.53×Games
WCCO-TV1.68×Movies & TV
Lebanese cuisine1.59×Food & Beverages
Voltron: Legendary Defender3.17×Movies & TV
Software widget2.97×Technology & Electronics
Overboard (film)1.55×Movies & TV
Celtic punk1.95×Music & Radio
Al Ahly SC1.55×Sports
Nantes1.67×Travel & Leisure
EShakti1.66×Shopping
Hattiesburg, Mississippi1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Password audience
TraitClusterScore
Need for SecurityCONSERVATISM4.17
Quality AwarenessPREMIUM1.33
Career OrientationPOWER1.31
TravellingTHRILL1.29
PatriotismCONSERVATISM1.13
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Password
CountryShare
United States15.7%
Italy7.8%
Germany7.7%

See Password audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Password have in United States?

Password has an estimated audience of 2,309,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Password fans?

52.6% of Password fans are female, 47.4% are male, with an average age of 42.9 years.

Which brands do Password fans like most?

Password fans show strongest brand affinity for MK (2.39×), Atkins diet (1.76×), and CAC 40 (1.53×) over the country average.

Where do Password fans live in United States?

Password fans in United States are most concentrated in California (reach 271,608), Texas (reach 206,800), and Florida (reach 166,691). These three regions account for the largest share of the active audience.

What other brands do Password fans also like?

Beyond Password itself, the audience over-indexes on Atkins diet (1.76×), CAC 40 (1.53×), Solo climbing (1.92×), and Hebe (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Password. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.