Rascasse Audience Intelligence

Password Audience in United States

A data profile of the people who buy, follow and care about Password in United States — modelled from more than twelve digital signal sources. Password has an estimated audience of 2,309,683 people in United States.

#5862among Topic in United States#475in Technology & Electronics

The average Password fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wells Fargo, Powerball, Information security, with strongest over-indexing on Wells Fargo (1.56× the country average).

Demographically, the Password audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Password fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Wells Fargo.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Password profile in United States.

Audience size
2.3M
in United States
Gender
52.6%♀
47.4% male
Age
42.9
average years
Country rank
#12691
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Password fans

52.6% are female, 47.4% are male, average age 42.9.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Password audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.9
Estimated audience size2,309,683
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Password audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4924%
50+30%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Password audience comes from United States.

Worldwide audience distribution share by country for Password
CountryShare
United States15.6%
Italy7.8%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Password audience in United States is strongest.

Fig. 05

Top regions by affinity

Password fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K1.30×
02Utah~30K1.29×
03Colorado~40K1.12×
04Alabama~40K1.11×
05Arkansas~20K1.10×
06New Mexico~10K1.08×
07Georgia~80K1.07×
08Arizona~50K1.07×
09Oregon~30K1.07×
10Idaho~10K1.07×
11Oklahoma~30K1.05×
12Florida~200K1.04×
13Missouri~40K1.04×
14Louisiana~30K1.04×
15Tennessee~50K1.03×
16Kansas~20K1.03×
17Michigan~60K1.02×
18Kentucky~30K1.02×
19California~300K1.01×
20Texas~200K1.01×
21North Carolina~70K1.01×
22Virginia~60K1.01×
23Maryland~40K1.01×
24Alaska~5K1.01×
25Vermont~4K1.01×
26Massachusetts~50K1.00×
27South Carolina~30K1.00×
28Washington, District of Columbia~7K1.00×
29Montana~6K1.00×
30New Hampshire~9K0.99×
31Pennsylvania~80K0.98×
32New York~100K0.97×
33Ohio~70K0.97×
34Indiana~40K0.97×
35Connecticut~20K0.96×
36Mississippi~20K0.96×
37Maine~8K0.96×
38West Virginia~10K0.94×
39Nevada~20K0.93×
40Iowa~20K0.93×
41South Dakota~5K0.93×
42Minnesota~30K0.92×
43Illinois~70K0.91×
44New Jersey~50K0.91×
45Nebraska~10K0.91×
46Rhode Island~7K0.90×
47North Dakota~4K0.90×
48Wisconsin~30K0.88×
49Delaware~6K0.87×
50Hawaii~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Password, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Password audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Password audience
#·InterestCategoryAffinity×
01Privacy policyTechnology & Electronics3.50×
02Information securityBusiness & Career3.49×
03Retirement planningBusiness & Career2.86×
04PoliticoPolitics & Society2.49×
05Computer securityBusiness & Career2.46×
06Drudge ReportSports2.32×
07LibraryLiterature1.97×
08Sustainable energyHome & Garden1.92×
09RetirementBusiness & Career1.91×
10BestsellerLiterature1.91×
11New York PostNews1.90×
12NostalgiaHome & Garden1.72×
13CBS NewsMovies & TV1.72×
14GeneticsKids & Family1.63×
15Made in USABusiness & Career1.57×
16Wells FargoBusiness & Career1.56×
17PowerballGames1.56×
18Hardware storeHome & Garden1.54×
19InnovationBusiness & Career1.53×
20Online newspaperNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Password audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Password audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.17×
PatriotismCONSERVATISM1.82×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Password audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
MindfulnessBALANCE0.69×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Password have in United States?

Password has an estimated audience of 2,309,683 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Password fans?

52.6% of Password fans are female, 47.4% are male, with an average age of 42.9 years.

03

Which brands do Password fans like most?

Password fans show strongest brand affinity for Wells Fargo (1.56×), Powerball (1.56×), and Information security (3.49×) over the country average.

04

Where do Password fans live in United States?

Password fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Password fans also like?

Beyond Password itself, the audience over-indexes on Powerball (1.56×), Information security (3.49×), Privacy policy (3.5×), and Nostalgia (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Password audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Password. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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