Rascasse Audience Intelligence

Atmosphere Audience in Germany

A data profile of the people who buy, follow and care about Atmosphere in Germany — modelled from more than twelve digital signal sources. Atmosphere has an estimated audience of 945,812 people in Germany.

#3274among Topic in Germany#547in Travel & Leisure

The average Atmosphere fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wetter.com, Heath Ledger, Tagesschau, with strongest over-indexing on Wetter.com (15.03× the country average).

Demographically, the Atmosphere audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Atmosphere fan in Germany is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Wetter.com.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atmosphere profile in Germany.

Audience size
946K
in Germany
Gender
56.5%♀
43.5% male
Age
41.2
average years
Country rank
#6854
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atmosphere fans

56.5% are female, 43.5% are male, average age 41.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Atmosphere audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age41.2
Estimated audience size945,812
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Atmosphere audience in Germany
Age bracketShare%
16-1916%
20-2915%
30-3921%
40-4927%
50+21%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Atmosphere audience comes from Germany.

Worldwide audience distribution share by country for Atmosphere
CountryShare
United States19.8%
Taiwan6.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atmosphere audience in Germany is strongest.

Fig. 05

Top regions by affinity

Atmosphere fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.21×
02Niedersachsen~100K1.08×
03Hessen~80K1.06×
04Bremen~8K1.05×
05Rheinland-Pfalz~50K1.04×
06Berlin~40K1.03×
07Nordrhein-Westfalen~200K1.02×
08Baden-Württemberg~100K1.01×
09Schleswig-Holstein~30K1.01×
10Mecklenburg-Vorpommern~20K0.99×
11Thüringen~20K0.98×
12Bayern~100K0.97×
13Brandenburg~30K0.97×
14Sachsen~40K0.96×
15Sachsen-Anhalt~20K0.86×
16Saarland~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Atmosphere, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atmosphere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atmosphere audience
#·InterestCategoryAffinity×
01Wetter.comHome & Garden15.03×
02McAfeeTechnology & Electronics14.75×
03RevellKids & Family14.75×
04Mon ChériFood & Beverages14.51×
05Heath LedgerMovies & TV12.85×
06James FrancoMovies & TV12.66×
07Hilary SwankMovies & TV11.04×
08Rosario DawsonMovies & TV9.39×
09Whirlpool CorporationHome & Garden9.32×
10Liza MinnelliMusic & Radio7.61×
11Jennifer Love HewittMovies & TV6.43×
12Dieter BohlenMusic & Radio2.86×
13MSNNews2.82×
14TagesschauMovies & TV2.54×
15VolunteeringPolitics & Society2.51×
16Roland KaiserMusic & Radio2.48×
17Müller (company)Food & Beverages2.14×
18Breaking newsMovies & TV2.08×
19PoliticsPolitics & Society1.88×
20CHECK24Business & Career1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atmosphere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atmosphere audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
Need for SecurityCONSERVATISM1.45×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atmosphere audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atmosphere have in Germany?

Atmosphere has an estimated audience of 945,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Atmosphere fans?

56.5% of Atmosphere fans are female, 43.5% are male, with an average age of 41.2 years.

03

Which brands do Atmosphere fans like most?

Atmosphere fans show strongest brand affinity for Wetter.com (15.03×), Heath Ledger (12.85×), and Tagesschau (2.54×) over the country average.

04

Where do Atmosphere fans live in Germany?

Atmosphere fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Atmosphere fans also like?

Beyond Atmosphere itself, the audience over-indexes on Heath Ledger (12.85×), Tagesschau (2.54×), Whirlpool Corporation (9.32×), and James Franco (12.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Atmosphere audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Atmosphere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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