Atmosphere Audience in Germany
Atmosphere has an estimated audience of 945,812 people in Germany. 56.5% are female, 43.5% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jura Mountains, Home Office, Goes, Israel, Pillow.
The average Atmosphere fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jura Mountains, Home Office, Goes, with strongest over-indexing on Jura Mountains (14.57× the country average). Demographically, the Atmosphere audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Atmosphere fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.2 |
| Estimated audience size | 945,812 |
Audience persona
The typical Atmosphere fan in Germany is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Jura Mountains.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,706 | 1.05× |
| Bayern | 150,891 | 0.99× |
| Baden-Württemberg | 132,878 | 1.03× |
| Niedersachsen | 100,292 | 1.09× |
| Hessen | 77,340 | 1.07× |
| Rheinland-Pfalz | 49,414 | 1.04× |
| Berlin | 46,222 | 1.09× |
| Sachsen | 44,472 | 0.96× |
| Schleswig-Holstein | 33,670 | 0.99× |
| Brandenburg | 28,300 | 0.96× |
| Hamburg | 26,061 | 1.22× |
| Thüringen | 23,035 | 0.96× |
| Sachsen-Anhalt | 20,319 | 0.83× |
| Mecklenburg-Vorpommern | 17,201 | 0.95× |
| Saarland | 9,249 | 0.8× |
| Bremen | 8,328 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jura Mountains | 14.57× | Travel & Leisure |
| Home Office | 2× | Business & Career |
| Goes | 1.57× | Travel & Leisure |
| Israel | 3.1× | Travel & Leisure |
| Pillow | 2.27× | Home & Garden |
| Nebraska | 13.43× | Travel & Leisure |
| Saving | 1.69× | Business & Career |
| Gauri Khan | 12.23× | Movies & TV |
| Time (magazine) | 2.13× | News |
| Machine Gun Preacher | 14.75× | Movies & TV |
| St Matthew Passion | 11.82× | |
| Esra Erol | 4.47× | Movies & TV |
| The Journey (1959 film) | 11.51× | Movies & TV |
| Jack White | 1.54× | Movies & TV |
| JVC Kenwood | 13.21× | Technology & Electronics |
| Emperor Entertainment Group | 2.33× | Business & Career |
| Gudrun Sjödén | 1.89× | Fashion & Accessoires |
| Home Delivery | 1.6× | Food & Beverages |
| Vaani Kapoor | 14.75× | Movies & TV |
| The Hooters | 4.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| DIY Mentality | THRILL | 1.42 |
| Sports Activity | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Taiwan | 6.5% |
| United Kingdom | 5.0% |
See Atmosphere audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Atmosphere have in Germany?
Atmosphere has an estimated audience of 945,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atmosphere fans?
56.5% of Atmosphere fans are female, 43.5% are male, with an average age of 41.2 years.
Which brands do Atmosphere fans like most?
Atmosphere fans show strongest brand affinity for Jura Mountains (14.57×), Home Office (2×), and Goes (1.57×) over the country average.
Where do Atmosphere fans live in Germany?
Atmosphere fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,706), Bayern (reach 150,891), and Baden-Württemberg (reach 132,878). These three regions account for the largest share of the active audience.
What other brands do Atmosphere fans also like?
Beyond Atmosphere itself, the audience over-indexes on Home Office (2×), Goes (1.57×), Israel (3.1×), and Pillow (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atmosphere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.