Atmosphere Audience in United States

Atmosphere logo

Atmosphere has an estimated audience of 9,283,508 people in United States. 56.9% are female, 43.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Historic site, Bank account, Natural rubber, Urban Outfitters.

The average Atmosphere fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Historic site, Bank account, with strongest over-indexing on Lulu 黃路梓茵 (7.34× the country average). Demographically, the Atmosphere audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Atmosphere fans

Demographic split for Atmosphere audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.5
Estimated audience size9,283,508

Audience persona

The typical Atmosphere fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Atmosphere in United States
RegionReachAffinity
California1,761,8021.73×
Texas791,4910.99×
Florida671,2461.07×
New York429,7550.83×
Washington363,7191.95×
Arizona340,6121.8×
Oregon320,8103.01×
Illinois316,9591.02×
Georgia273,2600.96×
North Carolina243,7510.87×
Pennsylvania222,2440.71×
Virginia209,3880.93×
Michigan195,0350.8×
Ohio193,4150.68×
Minnesota170,1381.28×
New Jersey169,2060.72×
Colorado152,6581.04×
Indiana134,2720.79×
Tennessee133,9270.72×
Wisconsin132,7670.95×
Maryland130,5330.82×
Missouri124,6800.83×
Massachusetts120,9920.66×
South Carolina115,7240.83×
Nevada115,4621.29×
Alabama106,7140.82×
Louisiana101,6920.85×
Arkansas87,9941.15×
Oklahoma87,5020.85×
Kentucky87,5020.75×
Utah83,2441×
Idaho65,2441.4×
Connecticut62,8310.67×
Iowa62,1830.81×
Kansas60,0470.82×
Mississippi57,9230.76×
Nebraska52,5191.13×
New Mexico51,8681.11×
Hawaii39,8741×
Montana37,7071.46×
West Virginia36,8040.85×
Alaska27,2791.37×
Maine26,1170.79×
New Hampshire24,8080.68×
Delaware20,3850.8×
Washington, District of Columbia19,6160.7×
Rhode Island18,3320.62×
South Dakota17,2700.8×
North Dakota16,3990.86×
Wyoming16,0931.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atmosphere audience
BrandAffinityCategory
Lulu 黃路梓茵7.34×Movies & TV
Historic site7.34×Arts & Culture
Bank account2.31×Business & Career
Natural rubber1.91×Cars & Mobility
Urban Outfitters1.71×Shopping
Israel1.67×Travel & Leisure
Kendra Scott2.06×Fashion & Accessoires
JDSU1.89×Business & Career
Home staging2.78×Home & Garden
Mathcore4.08×Music & Radio
Panama1.87×Travel & Leisure
Governor of Michigan3.71×Politics & Society
N1 road (South Africa)2.04×Travel & Leisure
Goop2.64×Internet & Social Media
Public speaking1.65×Politics & Society
Urban horticulture1.51×Home & Garden
The Journey (1959 film)7.34×Movies & TV
Cam Ward1.55×Sports
Grand Prairie, Texas2.97×Travel & Leisure
Corona (band)2.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atmosphere audience
TraitClusterScore
PatriotismCONSERVATISM1.61
SustainabilityBALANCE1.46
Risk AppetiteTHRILL1.38
DIY MentalityTHRILL1.38
TravellingTHRILL1.38
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Atmosphere
CountryShare
United States19.8%
Taiwan6.5%
United Kingdom5.0%

See Atmosphere audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Atmosphere have in United States?

Atmosphere has an estimated audience of 9,283,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Atmosphere fans?

56.9% of Atmosphere fans are female, 43.1% are male, with an average age of 41.5 years.

Which brands do Atmosphere fans like most?

Atmosphere fans show strongest brand affinity for Lulu 黃路梓茵 (7.34×), Historic site (7.34×), and Bank account (2.31×) over the country average.

Where do Atmosphere fans live in United States?

Atmosphere fans in United States are most concentrated in California (reach 1,761,802), Texas (reach 791,491), and Florida (reach 671,246). These three regions account for the largest share of the active audience.

What other brands do Atmosphere fans also like?

Beyond Atmosphere itself, the audience over-indexes on Historic site (7.34×), Bank account (2.31×), Natural rubber (1.91×), and Urban Outfitters (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atmosphere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.