Rascasse Audience Intelligence

Atmosphere Audience in United States

A data profile of the people who buy, follow and care about Atmosphere in United States — modelled from more than twelve digital signal sources. Atmosphere has an estimated audience of 9,283,508 people in United States.

#2437among Topic in United States#337in Travel & Leisure

The average Atmosphere fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sharon Osbourne, Chuck Norris, Innovation, with strongest over-indexing on Sharon Osbourne (6.35× the country average).

Demographically, the Atmosphere audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atmosphere fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Sharon Osbourne.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atmosphere profile in United States.

Audience size
9.3M
in United States
Gender
56.9%♀
43.1% male
Age
41.5
average years
Country rank
#3863
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atmosphere fans

56.9% are female, 43.1% are male, average age 41.5.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Atmosphere audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.5
Estimated audience size9,283,508
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Atmosphere audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Atmosphere audience comes from United States.

Worldwide audience distribution share by country for Atmosphere
CountryShare
United States19.8%
Taiwan6.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atmosphere audience in United States is strongest.

Fig. 05

Top regions by affinity

Atmosphere fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K2.74×
02Arizona~300K1.69×
03Washington~300K1.68×
04California~1.5M1.46×
05Arkansas~100K1.42×
06Minnesota~200K1.40×
07Alaska~30K1.38×
08Montana~30K1.35×
09Idaho~60K1.29×
10Tennessee~200K1.26×
11Nebraska~60K1.20×
12Texas~900K1.13×
13Nevada~100K1.13×
14New Mexico~50K1.13×
15Illinois~300K1.12×
16Wyoming~20K1.12×
17North Carolina~300K1.11×
18South Carolina~100K1.05×
19Colorado~200K1.03×
20Florida~600K1.02×
21Georgia~300K0.99×
22Hawaii~40K0.97×
23Utah~80K0.95×
24Louisiana~100K0.94×
25South Dakota~20K0.94×
26Virginia~200K0.93×
27Wisconsin~100K0.93×
28Oklahoma~90K0.92×
29Delaware~20K0.91×
30Alabama~100K0.89×
31Kentucky~100K0.89×
32Kansas~60K0.89×
33North Dakota~20K0.89×
34Maryland~100K0.87×
35Missouri~100K0.87×
36West Virginia~40K0.87×
37Indiana~100K0.84×
38Iowa~60K0.84×
39Maine~30K0.82×
40Pennsylvania~300K0.81×
41Ohio~200K0.80×
42Michigan~200K0.80×
43New York~400K0.79×
44Mississippi~60K0.78×
45New Jersey~200K0.77×
46Connecticut~70K0.76×
47New Hampshire~30K0.73×
48Rhode Island~20K0.73×
49Massachusetts~100K0.72×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Atmosphere, United States
0.71×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atmosphere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atmosphere audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden7.34×
02CougarKids & Family7.34×
03Sharon OsbourneMovies & TV6.35×
04Meg RyanMovies & TV5.82×
05Chuck NorrisMovies & TV3.16×
06Anne HathawayMovies & TV3.07×
07InnovationBusiness & Career2.60×
08Weather forecastingHome & Garden2.52×
09Solar energyHome & Garden2.46×
10Renewable energyBusiness & Career2.46×
11Microwave ovenHome & Garden2.46×
12Sustainable energyHome & Garden2.35×
13FedExBusiness & Career2.34×
14Bath and BodyworksShopping2.25×
15Real propertyHome & Garden2.12×
16Scooby-DooMovies & TV2.08×
17High schoolBusiness & Career1.84×
18United Parcel ServiceBusiness & Career1.71×
19GeneticsKids & Family1.68×
20FIFA World CupSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atmosphere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atmosphere audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Family OrientationCONSERVATISM1.55×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atmosphere audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atmosphere have in United States?

Atmosphere has an estimated audience of 9,283,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Atmosphere fans?

56.9% of Atmosphere fans are female, 43.1% are male, with an average age of 41.5 years.

03

Which brands do Atmosphere fans like most?

Atmosphere fans show strongest brand affinity for Sharon Osbourne (6.35×), Chuck Norris (3.16×), and Innovation (2.6×) over the country average.

04

Where do Atmosphere fans live in United States?

Atmosphere fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Atmosphere fans also like?

Beyond Atmosphere itself, the audience over-indexes on Chuck Norris (3.16×), Innovation (2.6×), FIFA World Cup (1.56×), and Solar energy (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Atmosphere audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atmosphere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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