Share (finance) Audience in Germany
Share (finance) has an estimated audience of 1,639,307 people in Germany. 43.6% are female, 56.4% are male, average age 36.9. Top brand affinities: Mortgage calculator, Stock market, Saturn (store), Tagesschau, Commerzbank.
Top brand affinities include Mortgage calculator, Stock market, Saturn (store), with strongest over-indexing on Mortgage calculator (9.86× the country average). Demographically, the Share (finance) audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Share (finance) fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 36.9 |
| Estimated audience size | 1,639,307 |
Audience persona
The typical Share (finance) fan in Germany is more male, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage calculator.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 9.86× | Home & Garden |
| Stock market | 9.52× | Business & Career |
| Saturn (store) | 4.33× | Shopping |
| Tagesschau | 2.34× | Movies & TV |
| Commerzbank | 2.97× | Business & Career |
| Home insurance | 7.9× | Business & Career |
| Transfermarkt | 2.99× | Sports |
| 2.24× | Internet & Social Media | |
| finanzen.net | 5.72× | Business & Career |
| MarketWatch | 11.26× | Business & Career |
| Vacations | 2.48× | Travel & Leisure |
| Solar power | 3.18× | Home & Garden |
| Deutsche Bank | 3.16× | Business & Career |
| Pets | 1.55× | Pets & Animals |
| Beirut | 5.03× | Travel & Leisure |
| Automobiles | 1.68× | Cars & Mobility |
| Markus Lanz | 2.86× | Movies & TV |
| Handelsblatt | 4.4× | Business & Career |
| Efficient energy use | 2.66× | Technology & Electronics |
| India national cricket team | 8.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.44 |
| Risk Appetite | THRILL | 2.27 |
| Quality Awareness | PREMIUM | 1.71 |
| Luxury Orientation | PREMIUM | 1.67 |
| Need for Security | CONSERVATISM | 1.49 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.1% |
| United States | 8.8% |
| Brazil | 6.3% |
See Share (finance) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Share (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.