A data profile of the people who buy, follow and care about Club América in Mexico — modelled from more than twelve digital signal sources. Club América has an estimated audience of 14,547,011 people in Mexico.
The average Club América fan in Mexico is 32.7 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Cruz Azul, Liga MX, Real Madrid C.F., with strongest over-indexing on Cruz Azul (2.22× the country average).
Demographically, the Club América audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Club América fan in Mexico is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Cruz Azul.
The key figures that characterise the Club América profile in Mexico.
36.8% are female, 63.2% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 32.7 |
| Estimated audience size | 14,547,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Club América audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 60.8% |
| United States | 27.7% |
| Colombia | 2.4% |
Where the Club América audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~3M | 1.51× | |
| 02 | State of Mexico | ~2.5M | 1.38× | |
| 03 | Guanajuato | ~800K | 1.19× | |
| 04 | Aguascalientes | ~200K | 1.16× | |
| 05 | Jalisco | ~1M | 1.13× | |
| 06 | Veracruz (state) | ~900K | 1.07× | |
| 07 | Guerrero | ~400K | 1.07× | |
| 08 | Zacatecas | ~200K | 1.07× | |
| 09 | Chihuahua | ~500K | 1.06× | |
| 10 | Coahuila de Zaragoza | ~400K | 1.04× | |
| 11 | Morelos | ~200K | 1.02× | |
| 12 | Michoacan de Ocampo | ~500K | 1.01× | |
| 13 | Hidalgo | ~300K | 0.99× | |
| 14 | Tlaxcala | ~200K | 0.98× | |
| 15 | Puebla | ~700K | 0.97× | |
| 16 | Chiapas | ~400K | 0.97× | |
| 17 | Baja California | ~500K | 0.95× | |
| 18 | Nayarit | ~100K | 0.94× | |
| 19 | Durango | ~200K | 0.88× | |
| 20 | Colima | ~80K | 0.86× | |
| 21 | Yucatan | ~200K | 0.85× | |
| 22 | Baja California Sur | ~90K | 0.81× | |
| 23 | Nuevo Leon | ~600K | 0.76× | |
| 24 | Campeche | ~70K | 0.70× | |
| 25 | Sinaloa | ~200K | 0.63× |
The strongest cross-interests of the Club América audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruz Azul | Sports | 2.22× | ||
| 02 | CONCACAF | Sports | 2.21× | ||
| 03 | Paris Saint-Germain | Sports | 2.08× | ||
| 04 | Santos Laguna | Sports | 2.05× | ||
| 05 | C.F. Monterrey | Sports | 1.92× | ||
| 06 | Tigres UANL | Sports | 1.87× | ||
| 07 | Mexico national football team | Sports | 1.81× | ||
| 08 | La Liga | Sports | 1.80× | ||
| 09 | FIFA Club World Cup | Sports | 1.78× | ||
| 10 | Club Universidad Nacional | Sports | 1.72× | ||
| 11 | Serie A | Sports | 1.71× | ||
| 12 | Liga MX | Sports | 1.68× | ||
| 13 | Premier League | Sports | 1.65× | ||
| 14 | Manchester City F.C. | Sports | 1.65× | ||
| 15 | UEFA Champions League | Sports | 1.64× | ||
| 16 | Lamine Yamal | Sports | 1.64× | ||
| 17 | Manchester United F.C. | Sports | 1.58× | ||
| 18 | Cristiano Ronaldo | Sports | 1.55× | ||
| 19 | FC Barcelona | Sports | 1.53× | ||
| 20 | Real Madrid C.F. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.02× | |
| DIY Mentality | THRILL | 1.01× | |
| Tradition | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.80× |
Club América has an estimated audience of 14,547,011 people in Mexico, concentrated in Distrito Federal and State of Mexico.
36.8% of Club América fans are female, 63.2% are male, with an average age of 32.7 years.
Club América fans show strongest brand affinity for Cruz Azul (2.22×), Liga MX (1.68×), and Real Madrid C.F. (1.5×) over the country average.
Club América fans in Mexico are most concentrated in Distrito Federal (reach ~3M), State of Mexico (reach ~2.5M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Club América itself, the audience over-indexes on Liga MX (1.68×), Real Madrid C.F. (1.5×), UEFA Champions League (1.64×), and C.F. Monterrey (1.92×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Club América. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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