Club América Audience in Mexico
Club América has an estimated audience of 15,522,398 people in Mexico. 36.8% are female, 63.2% are male, average age 32.7. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Cruz Azul, Liga MX, Real Madrid C.F., UEFA Champions League, C.F. Monterrey.
The average Club América fan in Mexico is 32.7 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Cruz Azul, Liga MX, Real Madrid C.F., with strongest over-indexing on Cruz Azul (2.22× the country average). Demographically, the Club América audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Club América fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 32.7 |
| Estimated audience size | 15,522,398 |
Audience persona
The typical Club América fan in Mexico is more male, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Cruz Azul.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 3,076,940 | 1.51× |
| State of Mexico | 2,942,532 | 1.38× |
| Jalisco | 1,291,652 | 1.13× |
| Veracruz (state) | 977,477 | 1.07× |
| Guanajuato | 870,275 | 1.19× |
| Puebla | 797,627 | 0.97× |
| Nuevo Leon | 707,797 | 0.76× |
| Baja California | 613,360 | 0.95× |
| Chihuahua | 572,053 | 1.06× |
| Michoacan de Ocampo | 542,416 | 1.01× |
| Coahuila de Zaragoza | 482,253 | 1.04× |
| Chiapas | 453,963 | 0.97× |
| Guerrero | 422,077 | 1.07× |
| Hidalgo | 371,206 | 0.99× |
| Morelos | 274,419 | 1.02× |
| Yucatan | 274,405 | 0.85× |
| Sinaloa | 257,806 | 0.63× |
| Aguascalientes | 227,615 | 1.16× |
| Zacatecas | 211,753 | 1.07× |
| Durango | 189,881 | 0.88× |
| Tlaxcala | 174,467 | 0.98× |
| Nayarit | 141,428 | 0.94× |
| Baja California Sur | 100,705 | 0.81× |
| Colima | 85,973 | 0.86× |
| Campeche | 82,613 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruz Azul | 2.22× | Sports |
| Liga MX | 1.68× | Sports |
| Real Madrid C.F. | 1.5× | Sports |
| UEFA Champions League | 1.64× | Sports |
| C.F. Monterrey | 1.92× | Sports |
| FC Barcelona | 1.53× | Sports |
| La Liga | 1.8× | Sports |
| FC Bayern Munich | 1.76× | Sports |
| Cristiano Ronaldo | 1.55× | Sports |
| Club Universidad Nacional | 1.72× | Sports |
| FIFA Club World Cup | 1.78× | Sports |
| Santos Laguna | 2.05× | Sports |
| Paris Saint-Germain | 2.08× | Sports |
| Tigres UANL | 1.87× | Sports |
| Mexico national football team | 1.81× | Sports |
| Premier League | 1.65× | Sports |
| Lamine Yamal | 1.64× | Sports |
| Manchester United F.C. | 1.58× | Sports |
| Manchester City F.C. | 1.65× | Sports |
| CONCACAF | 2.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.31 |
| Travelling | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 1.06 |
| Risk Appetite | THRILL | 0.95 |
| Need for Security | CONSERVATISM | 0.91 |
| Extroversion | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 56.4% |
| United States | 32.1% |
| Brazil | 2.3% |
See Club América audiences in other countries
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- FC Barcelona (8,871,524)
- UEFA Champions League (8,319,269)
Frequently asked questions
How many fans does Club América have in Mexico?
Club América has an estimated audience of 15,522,398 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Club América fans?
36.8% of Club América fans are female, 63.2% are male, with an average age of 32.7 years.
Which brands do Club América fans like most?
Club América fans show strongest brand affinity for Cruz Azul (2.22×), Liga MX (1.68×), and Real Madrid C.F. (1.5×) over the country average.
Where do Club América fans live in Mexico?
Club América fans in Mexico are most concentrated in Distrito Federal (reach 3,076,940), State of Mexico (reach 2,942,532), and Jalisco (reach 1,291,652). These three regions account for the largest share of the active audience.
What other brands do Club América fans also like?
Beyond Club América itself, the audience over-indexes on Liga MX (1.68×), Real Madrid C.F. (1.5×), UEFA Champions League (1.64×), and C.F. Monterrey (1.92×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Club América. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.