A data profile of the people who buy, follow and care about Manchester United F.C. in Mexico — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 3,988,614 people in Mexico.
The average Manchester United F.C. fan in Mexico is 30.6 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Cristiano Ronaldo, FIFA World Cup, Manchester City F.C., with strongest over-indexing on Cristiano Ronaldo (2.51× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Manchester United F.C. fan in Mexico is more male, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Cristiano Ronaldo.
The key figures that characterise the Manchester United F.C. profile in Mexico.
26.5% are female, 73.5% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 30.6 |
| Estimated audience size | 3,988,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Manchester United F.C. audience comes from Mexico.
| Country | Share |
|---|---|
| United Kingdom | 12.7% |
| United States | 7.1% |
| Indonesia | 5.5% |
Where the Manchester United F.C. audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~200K | 1.55× | |
| 02 | Nuevo Leon | ~300K | 1.33× | |
| 03 | Jalisco | ~400K | 1.29× | |
| 04 | Baja California | ~200K | 1.28× | |
| 05 | Guanajuato | ~200K | 1.16× | |
| 06 | Coahuila de Zaragoza | ~100K | 1.16× | |
| 07 | Veracruz (state) | ~200K | 1.12× | |
| 08 | Michoacan de Ocampo | ~100K | 1.12× | |
| 09 | State of Mexico | ~600K | 1.11× | |
| 10 | Distrito Federal | ~500K | 1.03× | |
| 11 | Guerrero | ~100K | 1.03× | |
| 12 | Puebla | ~200K | 1.00× | |
| 13 | Baja California Sur | ~30K | 0.99× | |
| 14 | Chihuahua | ~100K | 0.98× | |
| 15 | Yucatan | ~80K | 0.98× | |
| 16 | Nayarit | ~30K | 0.96× | |
| 17 | Aguascalientes | ~50K | 0.95× | |
| 18 | Chiapas | ~100K | 0.93× | |
| 19 | Durango | ~50K | 0.92× | |
| 20 | Sinaloa | ~90K | 0.90× | |
| 21 | Hidalgo | ~80K | 0.85× | |
| 22 | Morelos | ~50K | 0.81× | |
| 23 | Colima | ~20K | 0.77× | |
| 24 | Campeche | ~20K | 0.75× | |
| 25 | Oaxaca | ~70K | 0.70× | |
| 26 | Zacatecas | ~30K | 0.70× | |
| 27 | Tlaxcala | ~30K | 0.69× |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 2.98× | ||
| 02 | Keylor Navas | Sports | 2.94× | ||
| 03 | UEFA Europa League | Sports | 2.83× | ||
| 04 | Juventus F.C. | Sports | 2.78× | ||
| 05 | Neymar | Sports | 2.75× | ||
| 06 | Cristiano Ronaldo | Sports | 2.51× | ||
| 07 | Liverpool F.C. | Sports | 2.48× | ||
| 08 | Paris Saint-Germain | Sports | 2.40× | ||
| 09 | Arsenal F.C. | Sports | 2.37× | ||
| 10 | Bundesliga | Sports | 2.36× | ||
| 11 | Premier League | Sports | 2.18× | ||
| 12 | Creative Commons | Technology & Electronics | 2.09× | ||
| 13 | FC Bayern Munich | Sports | 1.96× | ||
| 14 | Fox Sports | Movies & TV | 1.89× | ||
| 15 | FIFA World Cup | Sports | 1.84× | ||
| 16 | UEFA Champions League | Sports | 1.75× | ||
| 17 | FIFA Club World Cup | Sports | 1.56× | ||
| 18 | Wikipedia | Internet & Social Media | 1.56× | ||
| 19 | ESPN | Movies & TV | 1.56× | ||
| 20 | Humorism | Literature | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.19× | |
| Social Media Usage | JOY | 1.05× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.83× | |
| Indulgence | JOY | 0.83× |
Manchester United F.C. has an estimated audience of 3,988,614 people in Mexico, concentrated in State of Mexico and Distrito Federal.
26.5% of Manchester United F.C. fans are female, 73.5% are male, with an average age of 30.6 years.
Manchester United F.C. fans show strongest brand affinity for Cristiano Ronaldo (2.51×), FIFA World Cup (1.84×), and Manchester City F.C. (2.98×) over the country average.
Manchester United F.C. fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~500K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Manchester United F.C. itself, the audience over-indexes on FIFA World Cup (1.84×), Manchester City F.C. (2.98×), UEFA Champions League (1.75×), and Premier League (2.18×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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