C.F. Monterrey Audience in Mexico
C.F. Monterrey has an estimated audience of 6,044,247 people in Mexico. 39.2% are female, 60.8% are male, average age 33.3. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (487.96× the country average). Demographically, the C.F. Monterrey audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of C.F. Monterrey fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 33.3 |
| Estimated audience size | 6,044,247 |
Audience persona
The typical C.F. Monterrey fan in Mexico is more male, around 33.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of C.F. Monterrey fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 487.96× | Travel & Leisure |
| Shopping and fashion | 212.38× | Shopping |
| Game consoles | 143.46× | Technology & Electronics |
| Catholic Church | 113.92× | Politics & Society |
| Travel agency | 77.36× | Travel & Leisure |
| Mobile game | 61.96× | Games |
| Sarcasm | 70.32× | Politics & Society |
| Banana | 60.48× | Food & Beverages |
| Broadcasting of sports events | 88.61× | Movies & TV |
| El País | 60.48× | News |
| Valentine's Day | 100.61× | Kids & Family |
| Exfoliation (cosmetology) | 101.32× | Beauty & Wellness |
| Dentistry | 50.63× | Business & Career |
| Daily Horoscope | 445.81× | Internet & Social Media |
| Freeware | 28.13× | Technology & Electronics |
| Sexology | 32.35× | Kids & Family |
| Papaya | 36.57× | Food & Beverages |
| Orange (fruit) | 45.01× | Food & Beverages |
| Breastfeeding | 32.35× | Kids & Family |
| Machu Picchu | 36.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.64 |
| Travelling | THRILL | 20.13 |
| Urban Lifestyle | OPEN | 4.79 |
| Risk Appetite | THRILL | 2.26 |
| Mindfulness | BALANCE | 1.4 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 62.2% |
| France | 8.2% |
| Argentina | 3.1% |
See C.F. Monterrey audiences in other countries
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for C.F. Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.