C.F. Monterrey Audience in Mexico
C.F. Monterrey has an estimated audience of 4,245,917 people in Mexico. 39.2% are female, 60.8% are male, average age 33.3. Top brand affinities: Cruz Azul, Liga MX, Club América, Catholic Church, Tigres UANL.
Top brand affinities include Cruz Azul, Liga MX, Club América, with strongest over-indexing on Cruz Azul (2.65× the country average). Demographically, the C.F. Monterrey audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of C.F. Monterrey fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 33.3 |
| Estimated audience size | 4,245,917 |
Audience persona
The typical C.F. Monterrey fan in Mexico is more male, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Cruz Azul.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruz Azul | 2.65× | Sports |
| Liga MX | 1.94× | Sports |
| Club América | 2.13× | Sports |
| Catholic Church | 2.95× | Politics & Society |
| Tigres UANL | 3.52× | Sports |
| Banana | 3.13× | Food & Beverages |
| MSN | 2.87× | News |
| Travel agency | 3.14× | Travel & Leisure |
| Bruce Willis | 3.64× | Movies & TV |
| Pedro Pascal | 2.88× | Movies & TV |
| Broadcasting of sports events | 4.22× | Movies & TV |
| Santos Laguna | 3.13× | Sports |
| Sarcasm | 2.76× | Politics & Society |
| El País | 3.06× | News |
| Game consoles | 2.08× | Technology & Electronics |
| AutoZone | 1.74× | Cars & Mobility |
| Dentistry | 2.73× | Business & Career |
| Mexico national football team | 2.35× | Sports |
| Freeware | 2.46× | Technology & Electronics |
| Papaya | 3.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.32 |
| Spirituality | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.1 |
| Social Media Usage | JOY | 0.98 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 56.1% |
| France | 10.6% |
| Colombia | 2.6% |
See C.F. Monterrey audiences in other countries
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for C.F. Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.