A data profile of the people who buy, follow and care about C.F. Monterrey in Canada — modelled from more than twelve digital signal sources. C.F. Monterrey has an estimated audience of 152,332 people in Canada.
The average C.F. Monterrey fan in Canada is 35.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Hypermarket, Montreal Canadiens, Hardware store, with strongest over-indexing on Hypermarket (5.9× the country average).
Demographically, the C.F. Monterrey audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical C.F. Monterrey fan in Canada is more female, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for Hypermarket.
The key figures that characterise the C.F. Monterrey profile in Canada.
56.2% are female, 43.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 35.1 |
| Estimated audience size | 152,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide C.F. Monterrey audience comes from Canada.
| Country | Share |
|---|---|
| Mexico | 50.2% |
| United States | 21.0% |
| France | 6.4% |
Where the C.F. Monterrey audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~80K | 1.27× | |
| 02 | Quebec | ~40K | 1.21× | |
| 03 | Newfoundland and Labrador | ~2K | 1.06× | |
| 04 | New Brunswick | ~4K | 1.01× | |
| 05 | Saskatchewan | ~5K | 1.00× | |
| 06 | Nova Scotia | ~4K | 0.97× | |
| 07 | Manitoba | ~5K | 0.96× | |
| 08 | Alberta | ~20K | 0.90× | |
| 09 | British Columbia | ~20K | 0.89× |
The strongest cross-interests of the C.F. Monterrey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SailGP | Sports | 7.81× | ||
| 02 | Tampa Bay Rays | Sports | 7.06× | ||
| 03 | Baltimore Orioles | Sports | 6.06× | ||
| 04 | Hypermarket | Shopping | 5.90× | ||
| 05 | Social shopping | Shopping | 5.84× | ||
| 06 | Tampa Bay Lightning | Sports | 4.55× | ||
| 07 | Mineral water | Food & Beverages | 4.27× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 4.18× | ||
| 09 | Clinique | Beauty & Wellness | 3.86× | ||
| 10 | Convenience store | Food & Beverages | 3.42× | ||
| 11 | Virtual reality | Technology & Electronics | 3.13× | ||
| 12 | Catholic Church | Politics & Society | 2.90× | ||
| 13 | United Parcel Service | Business & Career | 2.67× | ||
| 14 | Hardware store | Home & Garden | 2.66× | ||
| 15 | Discount stores | Shopping | 2.50× | ||
| 16 | Montreal Canadiens | Sports | 2.21× | ||
| 17 | Pharmacy | Business & Career | 2.03× | ||
| 18 | Kijiji | Shopping | 1.86× | ||
| 19 | Cocktail | Food & Beverages | 1.80× | ||
| 20 | Subway | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.05× | |
| Convenience Orientation | PREMIUM | 1.96× | |
| Indulgence | JOY | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.50× | |
| Luxury Orientation | PREMIUM | 0.54× | |
| Quality Awareness | PREMIUM | 0.57× |
C.F. Monterrey has an estimated audience of 152,332 people in Canada, concentrated in Ontario and Quebec.
56.2% of C.F. Monterrey fans are female, 43.8% are male, with an average age of 35.1 years.
C.F. Monterrey fans show strongest brand affinity for Hypermarket (5.9×), Montreal Canadiens (2.21×), and Hardware store (2.66×) over the country average.
C.F. Monterrey fans in Canada are most concentrated in Ontario (reach ~80K), Quebec (reach ~40K), and British Columbia (reach ~20K). These three regions account for the largest share of the active audience.
Beyond C.F. Monterrey itself, the audience over-indexes on Montreal Canadiens (2.21×), Hardware store (2.66×), Tampa Bay Lightning (4.55×), and Discount stores (2.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for C.F. Monterrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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