How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TToronto Blue Jays | 23M | 66.0% | 41.3 | 35.0% | Baseball |
| 2 | TToronto Maple Leafs | 11M | 71.4% | 39.4 | 38.3% | Ice hockey |
| 3 | MMontreal Canadiens | 11M | 65.0% | 39.2 | 38.2% | Ice hockey |
| 4 | EEdmonton Oilers | 8.1M | 63.9% | 38.4 | 37.3% | Ice hockey |
| 5 | VVegas Golden Knights | 5.6M | 38.1% | 38.4 | 41.8% | Ice hockey |
| 6 | VVancouver Canucks | 4.9M | 53.9% | 39.3 | 38.2% | Ice hockey |
| 7 | OOttawa Senators | 4M | 61.8% | 40.2 | 31.6% | Ice hockey |
| 8 | WWinnipeg Jets | 3.9M | 56.6% | 38.6 | 36.6% | Ice hockey |
| 9 | RReal Madrid C.F. | 3.8M | 0.8% | 31.5 | 32.3% | Soccer |
| 10 | MManchester United F.C. | 3.1M | 1.3% | 31.7 | 31.6% | Soccer |
| 11 | CCalgary Flames | 2.9M | 56.4% | 38.8 | 35.6% | Ice hockey |
| 12 | TToronto Raptors | 2.7M | 17.1% | 33.3 | 39.2% | Basketball |
| 13 | LLos Angeles Lakers | 2.7M | 3.1% | 30.1 | 36.0% | Basketball |
| 14 | NNew York Yankees | 2.5M | 6.1% | 34.3 | 37.3% | Baseball |
| 15 | FFC Barcelona | 2.5M | 1.0% | 32.7 | 34.7% | Soccer |
| 16 | BBoston Bruins | 2.4M | 23.1% | 41.3 | 28.8% | Ice hockey |
| 17 | GGolden State Warriors | 2.3M | 2.7% | 30.6 | 38.4% | Basketball |
| 18 | BBuffalo Sabres | 2.1M | 21.0% | 39.4 | 28.0% | Ice hockey |
| 19 | PPittsburgh Penguins | 2.1M | 19.1% | 39.1 | 28.1% | Ice hockey |
| 20 | CColorado Avalanche | 2M | 20.3% | 39.8 | 23.8% | Ice hockey |
| 21 | VVegas Golden Knights | 1.9M | 34.4% | — | — | Ice hockey |
| 22 | DDetroit Red Wings | 1.9M | 18.2% | 38.8 | 28.5% | Ice hockey |
| 23 | MManchester City F.C. | 1.9M | 1.2% | 31.6 | 30.8% | Soccer |
| 24 | BBuffalo Bills | 1.8M | 5.0% | 36.1 | 24.6% | American football |
| 25 | TTampa Bay Lightning | 1.8M | 18.1% | 39.0 | 30.6% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular teams compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest team in Canada?
Toronto Blue Jays currently leads with an estimated audience of 23M people in Canada.