RBD Audience in United States
RBD has an estimated audience of 265,542 people in United States. 58.1% are female, 41.9% are male, average age 33.7. Top brand affinities: Nurse educator, Jawaharlal Nehru University, Curcuma, Nationality, Pallet racking.
Top brand affinities include Nurse educator, Jawaharlal Nehru University, Curcuma, with strongest over-indexing on Nurse educator (344.83× the country average). Demographically, the RBD audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of RBD fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 33.7 |
| Estimated audience size | 265,542 |
Audience persona
The typical RBD fan in United States is more female, around 33.7 years old, with strong Social Media Usage tendencies and a notable affinity for Nurse educator.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nurse educator | 344.83× | Kids & Family |
| Jawaharlal Nehru University | 257.14× | Business & Career |
| Curcuma | 135.76× | Food & Beverages |
| Nationality | 10.64× | Politics & Society |
| Pallet racking | 51.72× | Home & Garden |
| Home construction | 4.02× | Home & Garden |
| Kendra Scott | 7.57× | Fashion & Accessoires |
| Mayfield, Kentucky | 57.39× | Travel & Leisure |
| Space Hulk | 42.77× | Games |
| Historic site | 7.63× | Arts & Culture |
| Elsword | 25.39× | Games |
| Panama | 5.12× | Travel & Leisure |
| Personality | 7.56× | Business & Career |
| UK garage | 6.8× | Music & Radio |
| Jordan Fisher | 10.29× | Movies & TV |
| Buying and Selling Real Estate | 8.41× | Home & Garden |
| Staycation | 3.29× | Home & Garden |
| Electrolyte | 4.6× | Health |
| Emperor Entertainment Group | 11.31× | Business & Career |
| Combat sport | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.22 |
| Price Sensitivity | PREMIUM | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
| Urban Lifestyle | OPEN | 1.12 |
| Extroversion | THRILL | 1.1 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 28.6% |
| Mexico | 26.6% |
| United States | 17.1% |
See RBD audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for RBD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.