Rascasse Audience Intelligence

Paulina Rubio Audience in United States

A data profile of the people who buy, follow and care about Paulina Rubio in United States — modelled from more than twelve digital signal sources. Paulina Rubio has an estimated audience of 371,402 people in United States.

#993among Singer-songwriter in United States#10736among Person in United States#6200in Music & Radio

The average Paulina Rubio fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angelique Boyer, FIFA World Cup 2026, Belinda, with strongest over-indexing on Angelique Boyer (50.78× the country average).

Demographically, the Paulina Rubio audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paulina Rubio fan in United States is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Angelique Boyer.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paulina Rubio profile in United States.

Audience size
371K
in United States
Gender
60.5%♀
39.5% male
Age
40.5
average years
Country rank
#43243
Person in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paulina Rubio fans

60.5% are female, 39.5% are male, average age 40.5.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Paulina Rubio audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.5
Estimated audience size371,402
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Paulina Rubio audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3925%
40-4928%
50+16%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Paulina Rubio audience comes from United States.

Worldwide audience distribution share by country for Paulina Rubio
CountryShare
Mexico28.2%
United States19.8%
Spain17.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paulina Rubio audience in United States is strongest.

Fig. 05

Top regions by affinity

Paulina Rubio fans by region: top regions in United States
#RegionReachAffinity×
01California~100K3.36×
02Texas~100K3.19×
03Arizona~20K2.28×
04Nevada~8K2.19×
05Florida~50K2.13×
06New Mexico~4K1.92×
07Illinois~20K1.90×
08New Jersey~10K1.45×
09New York~30K1.31×
10Colorado~7K1.30×
11Kentucky~6K1.30×
12Utah~4K1.22×
13Maryland~7K1.06×
14Washington, District of Columbia~1K1.05×
15Oregon~4K1.04×
16Washington~8K1.03×
17Georgia~10K1.01×
18Connecticut~4K0.99×
19Rhode Island~1K0.98×
20Oklahoma~4K0.95×
21Kansas~3K0.95×
22Nebraska~2K0.95×
23North Carolina~10K0.94×
24Idaho~2K0.92×
25Virginia~8K0.90×
26Alaska<1K0.89×
27Vermont<1K0.88×
28Delaware<1K0.87×
29North Dakota<1K0.87×
30Massachusetts~6K0.86×
31South Dakota<1K0.86×
32Arkansas~3K0.85×
33Montana<1K0.84×
34Indiana~5K0.80×
35Maine~1K0.80×
36West Virginia~1K0.79×
37Hawaii~1K0.78×
38New Hampshire~1K0.78×
39Tennessee~6K0.76×
40Wisconsin~4K0.75×
41Iowa~2K0.75×
42Louisiana~4K0.74×
43Mississippi~2K0.74×
44South Carolina~4K0.72×
45Alabama~4K0.69×
46Minnesota~4K0.68×
47Missouri~4K0.64×
48Pennsylvania~8K0.61×
49Michigan~5K0.57×
50Ohio~6K0.53×
Fig. 06

Affinity by region

Affinity by region — Paulina Rubio, United States
0.53×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paulina Rubio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paulina Rubio audience
#·InterestCategoryAffinity×
01Alejandra GuzmánMovies & TV75.85×
02Ana GabrielMovies & TV72.44×
03Angélica ValeMovies & TV71.88×
04Cristian CastroMusic & Radio70.67×
05Martha HigaredaMovies & TV67.75×
06BelindaMusic & Radio59.27×
07Maite PerroniMovies & TV58.95×
08Maribel GuardiaMovies & TV54.90×
09Mon LaferteMusic & Radio54.77×
10Angelique BoyerMovies & TV50.78×
11Ricardo ArjonaMusic & Radio48.57×
12Belinda PeregrínMusic & Radio42.70×
13ManáMusic & Radio33.74×
14Diego LunaMovies & TV21.66×
15VolarisTravel & Leisure20.35×
16Ricky MartinMusic & Radio19.27×
17Cruz AzulSports17.25×
18Liga MXSports12.56×
19FIFA World Cup 2026Sports5.68×
20FIFA World CupSports5.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paulina Rubio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paulina Rubio audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.34×
Social Media UsageJOY1.71×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paulina Rubio audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
SustainabilityBALANCE1.03×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paulina Rubio have in United States?

Paulina Rubio has an estimated audience of 371,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paulina Rubio fans?

60.5% of Paulina Rubio fans are female, 39.5% are male, with an average age of 40.5 years.

03

Which brands do Paulina Rubio fans like most?

Paulina Rubio fans show strongest brand affinity for Angelique Boyer (50.78×), FIFA World Cup 2026 (5.68×), and Belinda (59.27×) over the country average.

04

Where do Paulina Rubio fans live in United States?

Paulina Rubio fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paulina Rubio fans also like?

Beyond Paulina Rubio itself, the audience over-indexes on FIFA World Cup 2026 (5.68×), Belinda (59.27×), Ana Gabriel (72.44×), and Angélica Vale (71.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Paulina Rubio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paulina Rubio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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