Paulina Rubio Audience in United States

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Paulina Rubio has an estimated audience of 365,682 people in United States. 60.5% are female, 39.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Ana Gabriel, Belinda, Angelique Boyer, Cristian Castro, Ricardo Arjona.

The average Paulina Rubio fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ana Gabriel, Belinda, Angelique Boyer, with strongest over-indexing on Ana Gabriel (72.44× the country average). Demographically, the Paulina Rubio audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Paulina Rubio fans

Demographic split for Paulina Rubio audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.5
Estimated audience size365,682

Audience persona

The typical Paulina Rubio fan in United States is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ana Gabriel.

Top regions in United States

Top regions ranked by reach for Paulina Rubio in United States
RegionReachAffinity
California142,5923.55×
Texas104,4243.32×
Florida53,5312.16×
New York28,4211.39×
Illinois24,1021.98×
Arizona17,9552.4×
New Jersey14,0391.51×
Georgia11,8371.05×
North Carolina10,6150.96×
Nevada8,5282.41×
Virginia8,4760.95×
Colorado7,6571.33×
Washington7,5611.03×
Pennsylvania6,9830.57×
Maryland6,8141.08×
Massachusetts6,2170.86×
Tennessee5,1230.7×
Indiana5,1040.76×
Ohio5,0010.44×
Kentucky4,9861.09×
Michigan4,6080.48×
Oregon4,3811.05×
Utah4,3011.31×
New Mexico3,7722.06×
Wisconsin3,7480.68×
Oklahoma3,7390.92×
Connecticut3,5090.96×
South Carolina3,4130.62×
Missouri3,1180.53×
Minnesota3,1060.59×
Alabama3,1030.61×
Louisiana3,0370.64×
Kansas2,6680.93×
Arkansas2,3190.77×
Iowa1,6280.54×
Nebraska1,6280.89×
Idaho1,4180.77×
Washington, District of Columbia1,2031.09×
Mississippi1,1660.39×
Rhode Island1,1310.97×
Hawaii7480.48×
Delaware6860.68×
West Virginia5960.35×
New Hampshire5480.38×
Alaska4350.56×
Montana3590.35×
South Dakota3350.4×
Maine3100.24×
Wyoming2970.55×
North Dakota2490.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paulina Rubio audience
BrandAffinityCategory
Ana Gabriel72.44×Movies & TV
Belinda59.27×Music & Radio
Angelique Boyer50.78×Movies & TV
Cristian Castro70.67×Music & Radio
Ricardo Arjona48.57×Music & Radio
Martha Higareda67.75×Movies & TV
Maribel Guardia54.9×Movies & TV
Maite Perroni58.95×Movies & TV
Volaris20.35×Travel & Leisure
Angélica Vale71.88×Movies & TV
Belinda Peregrín42.7×Music & Radio
Liga MX12.56×Sports
FIFA World Cup5.67×Sports
Ricky Martin19.27×Music & Radio
Cruz Azul17.25×Sports
Maná33.74×Music & Radio
Mon Laferte54.77×Music & Radio
Gabriel Soto71.22×Movies & TV
Mexico City10.88×Travel & Leisure
Diego Luna21.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paulina Rubio audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.45
Community OrientationOPEN1.45
IndulgenceJOY1.35
Social Media UsageJOY1.3
Pet OwnershipJOY1.23
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Paulina Rubio
CountryShare
Mexico26.5%
Spain21.1%
United States19.4%

See Paulina Rubio audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Paulina Rubio have in United States?

Paulina Rubio has an estimated audience of 365,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Paulina Rubio fans?

60.5% of Paulina Rubio fans are female, 39.5% are male, with an average age of 40.5 years.

Which brands do Paulina Rubio fans like most?

Paulina Rubio fans show strongest brand affinity for Ana Gabriel (72.44×), Belinda (59.27×), and Angelique Boyer (50.78×) over the country average.

Where do Paulina Rubio fans live in United States?

Paulina Rubio fans in United States are most concentrated in California (reach 142,592), Texas (reach 104,424), and Florida (reach 53,531). These three regions account for the largest share of the active audience.

What other brands do Paulina Rubio fans also like?

Beyond Paulina Rubio itself, the audience over-indexes on Belinda (59.27×), Angelique Boyer (50.78×), Cristian Castro (70.67×), and Ricardo Arjona (48.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paulina Rubio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.