Rascasse Audience Intelligence

Martha Higareda Audience in United States

A data profile of the people who buy, follow and care about Martha Higareda in United States — modelled from more than twelve digital signal sources. Martha Higareda has an estimated audience of 487,455 people in United States.

#2538among Actor Actress or TV Star in United States#9044among Person in United States#6916in Movies & TV

The average Martha Higareda fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rai News24, Cantinflas, Sebastián Rulli, with strongest over-indexing on Rai News24 (613.36× the country average).

Demographically, the Martha Higareda audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martha Higareda fan in United States is balanced, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Rai News24.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martha Higareda profile in United States.

Audience size
487K
in United States
Gender
47.7%♀
52.3% male
Age
37.9
average years
Country rank
#37230
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martha Higareda fans

47.7% are female, 52.3% are male, average age 37.9.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Martha Higareda audience in United States
MetricValue
Female47.7%
Male52.3%
Average age37.9
Estimated audience size487,455
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Martha Higareda audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3929%
40-4923%
50+10%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Martha Higareda audience comes from United States.

Worldwide audience distribution share by country for Martha Higareda
CountryShare
Mexico67.1%
United States17.1%
Colombia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martha Higareda audience in United States is strongest.

Fig. 05

Top regions by affinity

Martha Higareda fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K2.53×
02California~100K2.35×
03New Mexico~5K2.01×
04Arizona~20K1.98×
05Nevada~10K1.82×
06Colorado~10K1.46×
07Illinois~30K1.44×
08Utah~7K1.43×
09Oregon~8K1.30×
10Washington~10K1.23×
11Idaho~3K1.13×
12Oklahoma~7K1.11×
13Florida~40K1.10×
14Kansas~5K1.10×
15Nebraska~3K1.00×
16Wyoming<1K1.00×
17New Jersey~10K0.98×
18North Carolina~20K0.94×
19Arkansas~4K0.93×
20Georgia~20K0.92×
21Alaska~1K0.92×
22Indiana~9K0.91×
23New York~30K0.90×
24Montana~1K0.90×
25Tennessee~10K0.89×
26Minnesota~7K0.88×
27Iowa~4K0.87×
28North Dakota<1K0.87×
29Maryland~8K0.86×
30Wisconsin~7K0.86×
31Connecticut~5K0.86×
32Virginia~10K0.84×
33Hawaii~2K0.83×
34South Dakota~1K0.81×
35South Carolina~7K0.80×
36Rhode Island~1K0.80×
37Washington, District of Columbia~1K0.80×
38Delaware~1K0.80×
39Missouri~7K0.78×
40Louisiana~5K0.78×
41Kentucky~5K0.76×
42Alabama~6K0.75×
43New Hampshire~2K0.75×
44Michigan~10K0.73×
45Mississippi~3K0.72×
46Massachusetts~8K0.71×
47Maine~1K0.70×
48West Virginia~2K0.69×
49Pennsylvania~10K0.66×
50Ohio~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Martha Higareda, United States
0.66×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martha Higareda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martha Higareda audience
#·InterestCategoryAffinity×
01Rai News24Movies & TV613.36×
02CantinflasMovies & TV100.07×
03Sebastián RulliMovies & TV74.04×
04Paulina RubioMusic & Radio67.75×
05Ricardo ArjonaMusic & Radio56.66×
06Karla SouzaMovies & TV55.13×
07Gloria TreviMusic & Radio48.77×
08Julio IglesiasMusic & Radio42.14×
09Alejandro SanzMusic & Radio37.43×
10Eiza GonzálezMovies & TV31.75×
11Topher GraceMovies & TV20.00×
12Angelique BoyerMovies & TV17.09×
13Prison BreakMovies & TV15.90×
14Web serverTechnology & Electronics15.03×
15Guillermo del ToroMovies & TV13.50×
16BoleroMusic & Radio13.24×
17MariachiMusic & Radio12.56×
18VolarisTravel & Leisure11.27×
19Cruz AzulSports10.37×
20Las VegasTravel & Leisure4.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martha Higareda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martha Higareda audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.87×
Urban LifestyleOPEN1.75×
Price SensitivityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martha Higareda audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
IndividualismJOY0.67×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martha Higareda have in United States?

Martha Higareda has an estimated audience of 487,455 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Martha Higareda fans?

47.7% of Martha Higareda fans are female, 52.3% are male, with an average age of 37.9 years.

03

Which brands do Martha Higareda fans like most?

Martha Higareda fans show strongest brand affinity for Rai News24 (613.36×), Cantinflas (100.07×), and Sebastián Rulli (74.04×) over the country average.

04

Where do Martha Higareda fans live in United States?

Martha Higareda fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Martha Higareda fans also like?

Beyond Martha Higareda itself, the audience over-indexes on Cantinflas (100.07×), Sebastián Rulli (74.04×), Ricardo Arjona (56.66×), and Eiza González (31.75×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Martha Higareda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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