Martha Higareda Audience in United States

Martha Higareda logo

Martha Higareda has an estimated audience of 545,801 people in United States. 47.7% are female, 52.3% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Personality, jordy nelson, Panama.

The average Martha Higareda fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Personality, with strongest over-indexing on Nationality (12.92× the country average). Demographically, the Martha Higareda audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Martha Higareda fans

Demographic split for Martha Higareda audience in United States
MetricValue
Female47.7%
Male52.3%
Average age37.9
Estimated audience size545,801

Audience persona

The typical Martha Higareda fan in United States is balanced, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Martha Higareda in United States
RegionReachAffinity
California139,7752.33×
Texas121,5862.59×
Florida41,3131.12×
New York28,5080.93×
Illinois27,8151.53×
Arizona22,5442.02×
North Carolina15,9400.97×
Georgia15,8840.94×
Washington14,0721.29×
New Jersey13,9661.01×
Colorado13,1771.53×
Pennsylvania11,6300.63×
Ohio11,4040.68×
Virginia11,1450.84×
Michigan10,6820.75×
Nevada9,6441.83×
Tennessee9,3800.86×
Indiana9,0080.9×
Oregon8,2771.32×
Maryland8,1110.86×
Massachusetts7,6150.71×
Utah7,1601.46×
Wisconsin7,1080.87×
Oklahoma6,9011.14×
Missouri6,7130.76×
Minnesota6,7080.86×
South Carolina6,6520.81×
New Mexico5,4932.01×
Louisiana5,3350.76×
Alabama5,1960.68×
Kentucky4,9970.73×
Kansas4,8931.14×
Connecticut4,6600.85×
Arkansas4,0520.9×
Iowa3,7290.83×
Idaho3,2521.19×
Mississippi2,6360.59×
Nebraska2,5990.95×
Hawaii1,7550.75×
New Hampshire1,3570.63×
Montana1,2700.84×
Washington, District of Columbia1,2300.75×
Rhode Island1,1280.65×
West Virginia1,1020.43×
Delaware1,0400.69×
Alaska9290.8×
Maine9220.47×
North Dakota8500.76×
South Dakota7740.61×
Wyoming7530.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martha Higareda audience
BrandAffinityCategory
Nationality12.92×Politics & Society
Kendra Scott9.33×Fashion & Accessoires
Personality9.05×Business & Career
jordy nelson20.7×Sports
Panama4.57×Travel & Leisure
Space Hulk26.4×Games
Home construction1.58×Home & Garden
Macha11.31×Food & Beverages
Jordan Fisher8.06×Movies & TV
Stamp collecting4.44×Home & Garden
Kemper Amps24.82×Music & Radio
James Madison University10.5×Business & Career
Buying and Selling Real Estate6.23×Home & Garden
Homie11.38×Politics & Society
Huánuco7.53×Travel & Leisure
Hog Hunting2.01×Sports
Historic site2.46×Arts & Culture
Kento Yamazaki6.37×Movies & TV
TeachHUB2.3×Business & Career
Mackenzie Foy4.33×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martha Higareda audience
TraitClusterScore
Need for SecurityCONSERVATISM1.36
Urban LifestyleOPEN1.27
SpiritualityBALANCE1.19
IndulgenceJOY1.16
Risk AppetiteTHRILL1.11
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Martha Higareda
CountryShare
Mexico64.4%
United States19.4%
Colombia3.3%

See Martha Higareda audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Martha Higareda have in United States?

Martha Higareda has an estimated audience of 545,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Martha Higareda fans?

47.7% of Martha Higareda fans are female, 52.3% are male, with an average age of 37.9 years.

Which brands do Martha Higareda fans like most?

Martha Higareda fans show strongest brand affinity for Nationality (12.92×), Kendra Scott (9.33×), and Personality (9.05×) over the country average.

Where do Martha Higareda fans live in United States?

Martha Higareda fans in United States are most concentrated in California (reach 139,775), Texas (reach 121,586), and Florida (reach 41,313). These three regions account for the largest share of the active audience.

What other brands do Martha Higareda fans also like?

Beyond Martha Higareda itself, the audience over-indexes on Kendra Scott (9.33×), Personality (9.05×), jordy nelson (20.7×), and Panama (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martha Higareda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.