Rafael Amaya Audience in United States

Rafael Amaya logo

Rafael Amaya has an estimated audience of 278,166 people in United States. 58.4% are female, 41.6% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Personality, Urban horticulture, Mayfield, Kentucky, Kendra Scott.

The average Rafael Amaya fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Personality, Urban horticulture, with strongest over-indexing on Nationality (9.57× the country average). Demographically, the Rafael Amaya audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rafael Amaya fans

Demographic split for Rafael Amaya audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.0
Estimated audience size278,166

Audience persona

The typical Rafael Amaya fan in United States is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Rafael Amaya in United States
RegionReachAffinity
California88,7172.9×
Texas82,4913.45×
Florida37,0231.97×
New York21,3911.38×
Arizona18,6773.29×
Illinois16,7141.8×
New Jersey10,6831.51×
Georgia9,8461.15×
North Carolina8,8621.06×
Colorado6,1311.4×
Nevada5,9222.2×
Pennsylvania5,8490.62×
Washington5,6461.01×
Virginia5,1330.76×
Maryland5,0431.05×
Tennessee4,6220.83×
Massachusetts4,3910.8×
Indiana4,1310.81×
New Mexico3,5752.56×
Oklahoma3,5071.14×
Oregon3,5051.1×
Utah3,2341.3×
Alabama3,2070.83×
Ohio3,1660.37×
South Carolina3,1280.75×
Michigan2,7960.38×
Wisconsin2,7670.66×
Connecticut2,7390.98×
Kansas2,7221.24×
Minnesota2,5600.64×
Louisiana2,4710.69×
Missouri2,0530.46×
Kentucky2,0470.59×
Arkansas2,0360.89×
Iowa1,6590.72×
Nebraska1,5671.12×
Idaho1,1750.84×
Mississippi1,0750.47×
Rhode Island8530.96×
Washington, District of Columbia4650.56×
Delaware4530.59×
Hawaii3100.26×
New Hampshire2760.25×
South Dakota2590.4×
West Virginia2510.19×
Alaska2510.42×
North Dakota2240.39×
Montana2040.26×
Wyoming1900.46×
Maine1730.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rafael Amaya audience
BrandAffinityCategory
Nationality9.57×Politics & Society
Personality18.31×Business & Career
Urban horticulture8.82×Home & Garden
Mayfield, Kentucky56.58×Travel & Leisure
Kendra Scott5.04×Fashion & Accessoires
Space Hulk30.16×Games
Panama4.9×Travel & Leisure
jordy nelson17.65×Sports
Minnesota1.8×Travel & Leisure
Jordan Fisher6.73×Movies & TV
Hog Hunting2.65×Sports
Homie11.48×Politics & Society
James Madison University9.57×Business & Career
Historic site3.2×Arts & Culture
Gloria6.22×Music & Radio
The Halal Guys4.7×Food & Beverages
Buying and Selling Real Estate5.54×Home & Garden
JTV (Indonesia)3.76×
Racing1.7×Cars & Mobility
Pallet racking9.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rafael Amaya audience
TraitClusterScore
SpiritualityBALANCE1.42
Need for SecurityCONSERVATISM1.24
IndulgenceJOY1.22
Price SensitivityPREMIUM1.22
ExtroversionTHRILL1.2
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Rafael Amaya
CountryShare
Mexico45.5%
United States40.4%
Spain4.1%

See Rafael Amaya audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rafael Amaya have in United States?

Rafael Amaya has an estimated audience of 278,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Rafael Amaya fans?

58.4% of Rafael Amaya fans are female, 41.6% are male, with an average age of 40.0 years.

Which brands do Rafael Amaya fans like most?

Rafael Amaya fans show strongest brand affinity for Nationality (9.57×), Personality (18.31×), and Urban horticulture (8.82×) over the country average.

Where do Rafael Amaya fans live in United States?

Rafael Amaya fans in United States are most concentrated in California (reach 88,717), Texas (reach 82,491), and Florida (reach 37,023). These three regions account for the largest share of the active audience.

What other brands do Rafael Amaya fans also like?

Beyond Rafael Amaya itself, the audience over-indexes on Personality (18.31×), Urban horticulture (8.82×), Mayfield, Kentucky (56.58×), and Kendra Scott (5.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rafael Amaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.