rogers Audience in Canada
rogers has an estimated audience of 5,417,830 people in Canada. 45.9% are female, 54.1% are male, average age 39.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: CheapOair, Banking, Hardware store, Kijiji, Sidney Crosby.
The average rogers fan in Canada is 39.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include CheapOair, Banking, Hardware store, with strongest over-indexing on CheapOair (4.64× the country average). Demographically, the rogers audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of rogers fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 39.8 |
| Estimated audience size | 5,417,830 |
Audience persona
The typical rogers fan in Canada is balanced, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for CheapOair.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,063,372 | 2.1× |
| Quebec | 1,066,849 | 0.82× |
| British Columbia | 869,911 | 1.07× |
| Alberta | 643,629 | 0.96× |
| New Brunswick | 249,418 | 1.99× |
| Manitoba | 209,185 | 1.03× |
| Newfoundland and Labrador | 77,489 | 0.94× |
| Nova Scotia | 74,726 | 0.46× |
| Saskatchewan | 57,689 | 0.34× |
| Prince Edward Island | 9,587 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CheapOair | 4.64× | Travel & Leisure |
| Banking | 1.66× | Business & Career |
| Hardware store | 2.02× | Home & Garden |
| Kijiji | 1.64× | Shopping |
| Sidney Crosby | 2.25× | Sports |
| Insurance | 1.55× | Business & Career |
| Esso | 1.53× | Cars & Mobility |
| Pizza Hut | 1.53× | Food & Beverages |
| Connor McDavid | 2.1× | Sports |
| Winnipeg Jets | 1.54× | Sports |
| Circle K | 1.76× | Shopping |
| Credit (finance) | 1.68× | Business & Career |
| The UPS Store | 1.8× | Shopping |
| Hyundai | 1.64× | Cars & Mobility |
| Apple TV | 1.61× | Movies & TV |
| Ottawa Senators | 1.53× | Sports |
| United Parcel Service | 1.55× | Business & Career |
| FedEx | 1.54× | Business & Career |
| Samsung | 1.53× | Technology & Electronics |
| Tabloid (newspaper format) | 1.67× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.06 |
| Need for Security | CONSERVATISM | 1.53 |
| Convenience Orientation | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.39 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 73.7% |
| United States | 15.1% |
| China | 2.7% |
See rogers audiences in other countries
More Technology & Electronics audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does rogers have in Canada?
rogers has an estimated audience of 5,417,830 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of rogers fans?
45.9% of rogers fans are female, 54.1% are male, with an average age of 39.8 years.
Which brands do rogers fans like most?
rogers fans show strongest brand affinity for CheapOair (4.64×), Banking (1.66×), and Hardware store (2.02×) over the country average.
Where do rogers fans live in Canada?
rogers fans in Canada are most concentrated in Ontario (reach 4,063,372), Quebec (reach 1,066,849), and British Columbia (reach 869,911). These three regions account for the largest share of the active audience.
What other brands do rogers fans also like?
Beyond rogers itself, the audience over-indexes on Banking (1.66×), Hardware store (2.02×), Kijiji (1.64×), and Sidney Crosby (2.25×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for rogers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.