A data profile of the people who buy, follow and care about Cycle News in United States — modelled from more than twelve digital signal sources. Cycle News has an estimated audience of 862,403 people in United States.
The average Cycle News fan in United States is 45.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Colorado.
Top brand affinities include Boscov's, Touring motorcycle, NASDAQ, with strongest over-indexing on Boscov's (32.42× the country average).
Demographically, the Cycle News audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cycle News fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Boscov's.
The key figures that characterise the Cycle News profile in United States.
10.8% are female, 89.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 10.8% |
| Male | 89.2% |
| Average age | 45.8 |
| Estimated audience size | 862,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Cycle News audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 23.4% |
| Australia | 10.5% |
Where the Cycle News audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~5K | 3.04× | |
| 02 | Colorado | ~40K | 2.79× | |
| 03 | Idaho | ~10K | 2.38× | |
| 04 | New Hampshire | ~7K | 2.05× | |
| 05 | Oregon | ~20K | 1.92× | |
| 06 | New Mexico | ~8K | 1.82× | |
| 07 | Montana | ~4K | 1.78× | |
| 08 | Minnesota | ~20K | 1.40× | |
| 09 | Wyoming | ~2K | 1.30× | |
| 10 | Utah | ~10K | 1.29× | |
| 11 | California | ~100K | 1.27× | |
| 12 | Washington | ~20K | 1.21× | |
| 13 | Hawaii | ~4K | 1.17× | |
| 14 | Maine | ~4K | 1.17× | |
| 15 | Arizona | ~20K | 1.13× | |
| 16 | Wisconsin | ~10K | 1.04× | |
| 17 | Connecticut | ~9K | 0.99× | |
| 18 | Rhode Island | ~3K | 0.98× | |
| 19 | Washington, District of Columbia | ~2K | 0.95× | |
| 20 | South Dakota | ~2K | 0.95× | |
| 21 | Alaska | ~2K | 0.91× | |
| 22 | North Carolina | ~20K | 0.87× | |
| 23 | Georgia | ~20K | 0.86× | |
| 24 | Arkansas | ~6K | 0.86× | |
| 25 | Pennsylvania | ~20K | 0.81× | |
| 26 | Virginia | ~20K | 0.80× | |
| 27 | Iowa | ~6K | 0.80× | |
| 28 | Massachusetts | ~10K | 0.77× | |
| 29 | Maryland | ~10K | 0.76× | |
| 30 | Delaware | ~2K | 0.74× | |
| 31 | Nevada | ~6K | 0.72× | |
| 32 | South Carolina | ~9K | 0.71× | |
| 33 | Kansas | ~5K | 0.71× | |
| 34 | New York | ~30K | 0.68× | |
| 35 | Florida | ~40K | 0.66× | |
| 36 | Michigan | ~20K | 0.66× | |
| 37 | Missouri | ~9K | 0.66× | |
| 38 | Illinois | ~20K | 0.65× | |
| 39 | New Jersey | ~10K | 0.65× | |
| 40 | Oklahoma | ~6K | 0.65× | |
| 41 | Tennessee | ~10K | 0.64× | |
| 42 | Nebraska | ~3K | 0.62× | |
| 43 | Ohio | ~20K | 0.60× | |
| 44 | West Virginia | ~2K | 0.57× | |
| 45 | Indiana | ~9K | 0.56× | |
| 46 | Kentucky | ~6K | 0.56× | |
| 47 | Alabama | ~7K | 0.54× | |
| 48 | Louisiana | ~6K | 0.53× | |
| 49 | Mississippi | ~4K | 0.52× | |
| 50 | Texas | ~30K | 0.42× |
The strongest cross-interests of the Cycle News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J&P Cycles | Cars & Mobility | 38.94× | ||
| 02 | Boscov's | Fashion & Accessoires | 32.42× | ||
| 03 | Touring motorcycle | Cars & Mobility | 17.41× | ||
| 04 | Oral-B | Beauty & Wellness | 17.38× | ||
| 05 | Supermoto | Cars & Mobility | 16.72× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 14.54× | ||
| 07 | Cruiser (motorcycle) | Cars & Mobility | 12.81× | ||
| 08 | Holiday Inn Express | Travel & Leisure | 12.61× | ||
| 09 | Motorcycle helmet | Cars & Mobility | 12.53× | ||
| 10 | NASDAQ | Business & Career | 10.70× | ||
| 11 | Makita | Home & Garden | 10.47× | ||
| 12 | Custom motorcycle | Cars & Mobility | 10.45× | ||
| 13 | Holiday Inn | Travel & Leisure | 9.50× | ||
| 14 | GameStop | Games | 7.17× | ||
| 15 | Air pollution | Health | 5.69× | ||
| 16 | Lawn mower | Home & Garden | 5.67× | ||
| 17 | Online food ordering | Food & Beverages | 5.61× | ||
| 18 | Discount Tire | Shopping | 5.53× | ||
| 19 | United Parcel Service | Business & Career | 4.32× | ||
| 20 | AutoZone | Cars & Mobility | 3.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.70× | |
| Quality Awareness | PREMIUM | 2.83× | |
| Need for Security | CONSERVATISM | 2.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.63× | |
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.64× |
Cycle News has an estimated audience of 862,403 people in United States, concentrated in California and Florida.
10.8% of Cycle News fans are female, 89.2% are male, with an average age of 45.8 years.
Cycle News fans show strongest brand affinity for Boscov's (32.42×), Touring motorcycle (17.41×), and NASDAQ (10.7×) over the country average.
Cycle News fans in United States are most concentrated in California (reach ~100K), Florida (reach ~40K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Cycle News itself, the audience over-indexes on Touring motorcycle (17.41×), NASDAQ (10.7×), Motorcycle accessories (14.54×), and Motorcycle helmet (12.53×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cycle News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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