Family Matters Audience in United States

Family Matters has an estimated audience of 1,931,699 people in United States. 69.2% are female, 30.8% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Boscov's, Bill Skarsgård, Google Maps, Christopher Walken, Indeed.com.

The average Family Matters fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boscov's, Bill Skarsgård, Google Maps, with strongest over-indexing on Boscov's (30.45× the country average). Demographically, the Family Matters audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Family Matters fans

Demographic split for Family Matters audience in United States
MetricValue
Female69.2%
Male30.8%
Average age39.6
Estimated audience size1,931,699

Audience persona

The typical Family Matters fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Boscov's.

Top regions in United States

Top regions ranked by reach for Family Matters in United States
RegionReachAffinity
California212,4951×
Texas186,5181.12×
Florida138,8781.06×
New York131,0661.21×
Georgia85,6571.44×
North Carolina77,6511.34×
Pennsylvania76,6651.18×
Illinois71,9071.12×
Ohio67,0011.13×
Michigan59,8981.19×
New Jersey57,4581.17×
Virginia53,0981.13×
Tennessee47,7101.23×
Maryland45,8401.38×
Alabama38,2781.42×
South Carolina37,9531.31×
Indiana37,9241.07×
Arizona36,9980.94×
Missouri35,1711.13×
Massachusetts35,1240.92×
Louisiana35,0581.41×
Washington33,1640.86×
Kentucky29,6851.23×
Wisconsin26,7110.92×
Mississippi23,3111.46×
Oklahoma22,4071.04×
Minnesota22,0830.8×
Colorado21,8730.72×
Connecticut19,6271.01×
Arkansas19,0571.2×
Nevada18,7541×
Oregon17,3820.79×
Iowa13,8950.87×
Kansas13,2180.87×
Utah10,8490.63×
West Virginia8,9671×
New Mexico8,5770.89×
Nebraska8,4410.87×
Idaho6,5600.68×
Delaware6,0171.13×
Hawaii5,8880.71×
New Hampshire5,8870.77×
Washington, District of Columbia5,8561.01×
Maine5,7550.83×
Rhode Island5,5540.9×
Montana3,2950.61×
North Dakota3,1070.78×
South Dakota2,9800.67×
Alaska2,7070.66×
Vermont2,1550.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family Matters audience
BrandAffinityCategory
Boscov's30.45×Fashion & Accessoires
Bill Skarsgård22.79×Movies & TV
Google Maps6.96×Internet & Social Media
Christopher Walken24.94×Movies & TV
Indeed.com6.04×Business & Career
Vanessa Hudgens22.98×Movies & TV
Borat30.98×Movies & TV
Capital One5.19×Business & Career
Khan Academy9.99×Business & Career
Tony Danza30.79×Movies & TV
Google News6.59×News
Carousel21.65×Kids & Family
AccuWeather6.96×Home & Garden
Kendra Scott10.87×Fashion & Accessoires
ICloud9.55×Technology & Electronics
Enterprise Rent-A-Car6.17×Cars & Mobility
Apple Store7.77×Shopping
Zoolander20.72×Movies & TV
Chevy Chase12.86×Movies & TV
Margot Robbie8.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family Matters audience
TraitClusterScore
Luxury OrientationPREMIUM3.08
ExtroversionTHRILL1.3
Risk AppetiteTHRILL1.22
Career OrientationPOWER1.21
Community OrientationOPEN1.17
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Family Matters
CountryShare
United States38.3%
Spain10.0%
India7.2%

See Family Matters audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Family Matters have in United States?

Family Matters has an estimated audience of 1,931,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Family Matters fans?

69.2% of Family Matters fans are female, 30.8% are male, with an average age of 39.6 years.

Which brands do Family Matters fans like most?

Family Matters fans show strongest brand affinity for Boscov's (30.45×), Bill Skarsgård (22.79×), and Google Maps (6.96×) over the country average.

Where do Family Matters fans live in United States?

Family Matters fans in United States are most concentrated in California (reach 212,495), Texas (reach 186,518), and Florida (reach 138,878). These three regions account for the largest share of the active audience.

What other brands do Family Matters fans also like?

Beyond Family Matters itself, the audience over-indexes on Bill Skarsgård (22.79×), Google Maps (6.96×), Christopher Walken (24.94×), and Indeed.com (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Matters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.