Rascasse Audience Intelligence

Family Matters Audience in United States

A data profile of the people who buy, follow and care about Family Matters in United States — modelled from more than twelve digital signal sources. Family Matters has an estimated audience of 1,902,756 people in United States.

#253among TV series in United States#917among Movie / TV Show / Series in United States#2337in Movies & TV

The average Family Matters fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boscov's, Christopher Walken, Borat, with strongest over-indexing on Boscov's (22.51× the country average).

Demographically, the Family Matters audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Matters fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Boscov's.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Matters profile in United States.

Audience size
1.9M
in United States
Gender
69.2%♀
30.8% male
Age
39.6
average years
Country rank
#14804
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family Matters viewers

69.2% are female, 30.8% are male, average age 39.6.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Family Matters audience in United States
MetricValue
Female69.2%
Male30.8%
Average age39.6
Estimated audience size1,902,756
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Family Matters audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Family Matters audience comes from United States.

Worldwide audience distribution share by country for Family Matters
CountryShare
United States35.5%
Spain11.2%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Matters audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Matters fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.58×
02Louisiana~40K1.42×
03Alabama~40K1.41×
04Georgia~80K1.40×
05Maryland~40K1.32×
06South Carolina~40K1.31×
07North Carolina~80K1.30×
08Tennessee~50K1.24×
09Arkansas~20K1.23×
10Kentucky~30K1.21×
11Michigan~60K1.18×
12Pennsylvania~80K1.16×
13Delaware~6K1.16×
14Missouri~40K1.15×
15Ohio~70K1.11×
16New Jersey~50K1.11×
17New York~100K1.10×
18Virginia~50K1.09×
19Indiana~40K1.08×
20Illinois~70K1.07×
21Oklahoma~20K1.07×
22Texas~200K1.06×
23West Virginia~10K1.06×
24Florida~100K1.04×
25Washington, District of Columbia~6K1.00×
26Connecticut~20K0.99×
27Nevada~20K0.98×
28California~200K0.94×
29Rhode Island~6K0.94×
30New Mexico~9K0.92×
31Arizona~40K0.91×
32Wisconsin~30K0.90×
33Kansas~10K0.90×
34Nebraska~9K0.90×
35Massachusetts~30K0.89×
36Maine~6K0.89×
37Iowa~10K0.86×
38North Dakota~3K0.85×
39New Hampshire~6K0.82×
40Washington~30K0.80×
41Minnesota~20K0.80×
42Oregon~20K0.79×
43South Dakota~3K0.77×
44Alaska~3K0.75×
45Vermont~3K0.74×
46Hawaii~6K0.73×
47Idaho~7K0.72×
48Colorado~20K0.70×
49Montana~4K0.70×
50Utah~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Family Matters, United States
0.64×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Matters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Matters audience
#·InterestCategoryAffinity×
01BoratMovies & TV32.65×
02ZoolanderMovies & TV26.78×
03Christopher WalkenMovies & TV26.49×
04Tony DanzaMovies & TV25.78×
05Vanessa HudgensMovies & TV22.57×
06Boscov'sFashion & Accessoires22.51×
07Felicity JonesMovies & TV20.00×
08Alan TuringPolitics & Society20.00×
09Daniel Dae KimMovies & TV18.96×
10Friendly'sFood & Beverages18.59×
11The A-TeamMovies & TV18.01×
12WellCareHealth17.15×
13The NannyMovies & TV16.90×
14Steven YeunMovies & TV15.57×
15Mrs. DoubtfireMovies & TV14.76×
16Bill SkarsgårdMovies & TV13.86×
17Beverly Hills, 90210Movies & TV10.99×
18Chevy ChaseMovies & TV10.04×
19Bill MurrayMovies & TV9.07×
20Carter'sFashion & Accessoires8.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Matters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Matters audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.47×
PatriotismCONSERVATISM1.44×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Matters audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.76×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family Matters have in United States?

Family Matters has an estimated audience of 1,902,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Family Matters viewers?

69.2% of Family Matters fans are female, 30.8% are male, with an average age of 39.6 years.

03

Which brands do Family Matters fans like most?

Family Matters fans show strongest brand affinity for Boscov's (22.51×), Christopher Walken (26.49×), and Borat (32.65×) over the country average.

04

Where do Family Matters fans live in United States?

Family Matters fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Family Matters fans also like?

Beyond Family Matters itself, the audience over-indexes on Christopher Walken (26.49×), Borat (32.65×), Vanessa Hudgens (22.57×), and Zoolander (26.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Family Matters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Matters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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