Rascasse Audience Intelligence

Baked by Melissa Target Market in United States

A data profile of the people who buy, follow and care about Baked by Melissa in United States — modelled from more than twelve digital signal sources. Baked by Melissa has an estimated audience of 579,521 people in United States.

#2among Bakery / baking in United States#3466among Brand in United States#1809in Food & Beverages

The average Baked by Melissa fan in United States is 38.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Emily Browning, Britney Spears, Husband, with strongest over-indexing on Emily Browning (23.63× the country average).

Demographically, the Baked by Melissa audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baked by Melissa fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Emily Browning.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baked by Melissa profile in United States.

Audience size
580K
in United States
Gender
87.4%♀
12.6% male
Age
38.8
average years
Country rank
#33509
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baked by Melissa

87.4% are female, 12.6% are male, average age 38.8.

Fig. 02

Gender split

87.4%
Female
12.6%
Male
Demographic split for Baked by Melissa audience in United States
MetricValue
Female87.4%
Male12.6%
Average age38.8
Estimated audience size579,521
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Baked by Melissa audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Baked by Melissa audience comes from United States.

Worldwide audience distribution share by country for Baked by Melissa
CountryShare
United States86.6%
Canada2.2%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baked by Melissa audience in United States is strongest.

Fig. 05

Top regions by affinity

Baked by Melissa customers by region in United States
#RegionReachAffinity×
01New York~300K8.24×
02New Jersey~70K4.79×
03Connecticut~20K3.13×
04Massachusetts~30K2.51×
05Washington, District of Columbia~3K1.91×
06Rhode Island~3K1.75×
07New Hampshire~4K1.60×
08Pennsylvania~30K1.51×
09Delaware~2K1.50×
10Vermont~1K1.32×
11Maryland~10K1.23×
12Maine~2K1.12×
13Virginia~10K0.99×
14Florida~40K0.96×
15Illinois~20K0.84×
16South Carolina~7K0.84×
17North Carolina~10K0.76×
18Colorado~7K0.75×
19Alaska<1K0.73×
20Montana~1K0.71×
21North Dakota<1K0.70×
22South Dakota<1K0.68×
23Michigan~10K0.67×
24West Virginia~2K0.65×
25Georgia~10K0.63×
26Indiana~7K0.63×
27Ohio~10K0.62×
28Wisconsin~5K0.62×
29Hawaii~1K0.60×
30Tennessee~7K0.59×
31Minnesota~5K0.58×
32Idaho~2K0.58×
33Nebraska~2K0.57×
34California~40K0.56×
35Washington~6K0.53×
36Oregon~4K0.53×
37Mississippi~3K0.53×
38Kansas~2K0.53×
39New Mexico~2K0.53×
40Missouri~5K0.52×
41Kentucky~4K0.52×
42Iowa~2K0.52×
43Arkansas~2K0.51×
44Louisiana~4K0.50×
45Utah~3K0.50×
46Arizona~6K0.49×
47Nevada~3K0.49×
48Texas~20K0.47×
49Alabama~4K0.47×
50Oklahoma~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Baked by Melissa, United States
0.46×1.00×8.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baked by Melissa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baked by Melissa audience
#·InterestCategoryAffinity×
01Emily BrowningMovies & TV23.63×
02Hugh LaurieMovies & TV13.35×
03Alyson StonerMovies & TV10.42×
04Drew BarrymoreMovies & TV6.82×
05Michelle PfeifferMovies & TV5.28×
06Britney SpearsMusic & Radio3.69×
07HusbandKids & Family3.63×
08KetoneHealth3.44×
09Dish (food)Food & Beverages2.56×
10OnlyFansTechnology & Electronics2.45×
11CountryTravel & Leisure2.29×
12Hobby LobbyHome & Garden2.23×
13KitchenHome & Garden2.09×
14PinterestInternet & Social Media1.92×
15CraftsHome & Garden1.75×
16DogsPets & Animals1.71×
17RecipesFood & Beverages1.64×
18GiftShopping1.64×
19HappinessHealth1.62×
20EducationBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baked by Melissa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baked by Melissa audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
CreativityOPEN1.73×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baked by Melissa audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.98×
Career OrientationPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baked by Melissa's target market in United States?

Baked by Melissa's target market in United States covers an estimated 579,521 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Baked by Melissa customers?

87.4% of the Baked by Melissa audience are female, 12.6% are male, with an average age of 38.8 years.

03

Which brands do Baked by Melissa fans like most?

Baked by Melissa fans show strongest brand affinity for Emily Browning (23.63×), Britney Spears (3.69×), and Husband (3.63×) over the country average.

04

Where do Baked by Melissa fans live in United States?

Baked by Melissa fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Baked by Melissa fans also like?

Beyond Baked by Melissa itself, the audience over-indexes on Britney Spears (3.69×), Husband (3.63×), Hugh Laurie (13.35×), and Kitchen (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery / baking audiences in United States

See Baked by Melissa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baked by Melissa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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