Baked by Melissa Audience in United States

Baked by Melissa logo

Baked by Melissa has an estimated audience of 574,367 people in United States. 87.4% are female, 12.6% are male, average age 38.8. Top regions: New York, New Jersey, Florida. Top brand affinities: Emily Browning, Friends, Husband, Hugh Laurie, Kitchen.

The average Baked by Melissa fan in United States is 38.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Emily Browning, Friends, Husband, with strongest over-indexing on Emily Browning (23.63× the country average). Demographically, the Baked by Melissa audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

Demographics of Baked by Melissa fans

Demographic split for Baked by Melissa audience in United States
MetricValue
Female87.4%
Male12.6%
Average age38.8
Estimated audience size574,367

Audience persona

The typical Baked by Melissa fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Emily Browning.

Top regions in United States

Top regions ranked by reach for Baked by Melissa in United States
RegionReachAffinity
New York239,5527.46×
New Jersey70,1164.8×
Florida40,4931.04×
California39,8750.63×
Pennsylvania30,2861.57×
Massachusetts28,7422.54×
Texas25,4730.52×
Connecticut18,5443.22×
Illinois17,4560.91×
Virginia15,1731.08×
North Carolina14,3350.83×
Maryland12,4471.26×
Georgia11,6220.66×
Ohio11,0960.63×
Michigan10,0240.67×
South Carolina7,5940.88×
Indiana7,1590.68×
Colorado7,0380.78×
Tennessee6,7400.58×
Washington5,9830.52×
Arizona5,4490.46×
Wisconsin4,7790.55×
Missouri4,3510.47×
Minnesota4,2860.52×
Washington, District of Columbia3,7472.17×
New Hampshire3,6781.62×
Rhode Island3,2761.79×
Oregon3,1150.47×
Kentucky3,1120.43×
Louisiana3,0730.41×
Alabama2,9250.36×
Delaware2,4331.54×
Nevada2,2820.41×
Maine2,2171.08×
Oklahoma2,1380.34×
Utah2,0790.4×
Kansas1,7870.39×
Iowa1,7630.37×
Mississippi1,6100.34×
Arkansas1,5350.32×
Vermont1,4121.4×
West Virginia1,3290.5×
Nebraska1,1070.38×
Idaho1,0980.38×
Hawaii1,0870.44×
Montana7990.5×
New Mexico7890.27×
Alaska4420.36×
South Dakota3990.3×
North Dakota3610.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baked by Melissa audience
BrandAffinityCategory
Emily Browning23.63×Movies & TV
Friends2.15×Movies & TV
Husband3.63×Kids & Family
Hugh Laurie13.35×Movies & TV
Kitchen2.09×Home & Garden
Euphoria1.61×Movies & TV
Drew Barrymore6.82×Movies & TV
Hobby Lobby2.23×Home & Garden
Pinterest1.92×Internet & Social Media
Dogs1.71×Pets & Animals
Country2.29×Travel & Leisure
Beetlejuice2.59×Movies & TV
Ketone3.44×Health
Crafts1.75×Home & Garden
Education1.6×Business & Career
Recipes1.64×Food & Beverages
Dish (food)2.56×Food & Beverages
Happiness1.62×Health
Gift1.64×Shopping
Alyson Stoner10.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baked by Melissa audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
CreativityOPEN1.52
IndulgenceJOY1.45
Healthy LifestyleBALANCE1.42
Pet OwnershipJOY1.33
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Baked by Melissa
CountryShare
United States86.6%
Canada2.2%
Japan1.3%

See Baked by Melissa audiences in other countries

More Bakery / baking audiences in United States

Frequently asked questions

How many fans does Baked by Melissa have in United States?

Baked by Melissa has an estimated audience of 574,367 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Baked by Melissa fans?

87.4% of Baked by Melissa fans are female, 12.6% are male, with an average age of 38.8 years.

Which brands do Baked by Melissa fans like most?

Baked by Melissa fans show strongest brand affinity for Emily Browning (23.63×), Friends (2.15×), and Husband (3.63×) over the country average.

Where do Baked by Melissa fans live in United States?

Baked by Melissa fans in United States are most concentrated in New York (reach 239,552), New Jersey (reach 70,116), and Florida (reach 40,493). These three regions account for the largest share of the active audience.

What other brands do Baked by Melissa fans also like?

Beyond Baked by Melissa itself, the audience over-indexes on Friends (2.15×), Husband (3.63×), Hugh Laurie (13.35×), and Kitchen (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baked by Melissa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.