Red ribbon Audience in United States

Red ribbon logo

Red ribbon has an estimated audience of 349,011 people in United States. 74.1% are female, 25.9% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Mathcore, Google Home, Urban Outfitters, Product design, The Historian.

The average Red ribbon fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mathcore, Google Home, Urban Outfitters, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Red ribbon audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

Demographics of Red ribbon fans

Demographic split for Red ribbon audience in United States
MetricValue
Female74.1%
Male25.9%
Average age41.0
Estimated audience size349,011

Audience persona

The typical Red ribbon fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Red ribbon in United States
RegionReachAffinity
California194,8575.08×
Texas40,8011.36×
New York37,2051.91×
Florida22,1000.94×
New Jersey22,0492.48×
Virginia18,5352.18×
Nevada18,2795.42×
Illinois17,0811.47×
Pennsylvania10,8310.92×
Maryland9,7191.62×
Washington8,3021.19×
Georgia7,6820.71×
North Carolina7,4270.71×
Arizona6,6200.93×
Ohio5,9610.55×
Michigan5,6370.62×
Tennessee4,3080.62×
Hawaii4,2582.84×
Indiana3,8870.61×
Massachusetts3,6640.53×
South Carolina3,5150.67×
Alabama3,2680.67×
Louisiana3,2020.71×
Missouri3,1400.56×
Oregon3,0830.77×
Colorado3,0440.55×
Kentucky2,6950.62×
Oklahoma2,6750.69×
Wisconsin2,6020.5×
Connecticut2,4810.71×
Utah2,4500.78×
Minnesota2,4440.49×
Kansas1,8130.66×
Arkansas1,7990.63×
Mississippi1,6820.58×
Iowa1,3600.47×
New Mexico1,3440.77×
Washington, District of Columbia1,2231.17×
Nebraska1,1010.63×
Idaho1,0120.58×
West Virginia8330.51×
Alaska6190.83×
Delaware6080.63×
Rhode Island5790.52×
New Hampshire5640.41×
Maine4260.34×
Montana3610.37×
South Dakota3480.43×
North Dakota3350.47×
Vermont2110.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red ribbon audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Urban Outfitters3.24×Shopping
Product design2.1×Business & Career
The Historian16.48×Literature
Nationality1.87×Politics & Society
Elsword13.68×Games
Historic site3.25×Arts & Culture
Eurail16.57×Cars & Mobility
Pillow1.53×Home & Garden
Winemaking3.03×Food & Beverages
Goop3.4×Internet & Social Media
Parral, Chihuahua9.05×Travel & Leisure
Fairy godmother4.39×Literature
Hibachi4.56×Food & Beverages
Saving1.7×Business & Career
Governor of Michigan4.28×Politics & Society
Nebraska Cornhuskers football1.96×Sports
Monmouth County, New Jersey5.24×Travel & Leisure
headspace4.75×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red ribbon audience
TraitClusterScore
PatriotismCONSERVATISM2.44
TraditionCONSERVATISM1.97
Community OrientationOPEN1.63
SpiritualityBALANCE1.6
Family OrientationCONSERVATISM1.47
ExtroversionTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Red ribbon
CountryShare
United States49.0%
United Kingdom6.4%
Australia6.0%

See Red ribbon audiences in other countries

More Bakery / baking audiences in United States

Frequently asked questions

How many fans does Red ribbon have in United States?

Red ribbon has an estimated audience of 349,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Red ribbon fans?

74.1% of Red ribbon fans are female, 25.9% are male, with an average age of 41.0 years.

Which brands do Red ribbon fans like most?

Red ribbon fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.65×), and Urban Outfitters (3.24×) over the country average.

Where do Red ribbon fans live in United States?

Red ribbon fans in United States are most concentrated in California (reach 194,857), Texas (reach 40,801), and New York (reach 37,205). These three regions account for the largest share of the active audience.

What other brands do Red ribbon fans also like?

Beyond Red ribbon itself, the audience over-indexes on Google Home (11.65×), Urban Outfitters (3.24×), Product design (2.1×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red ribbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.