Rascasse Audience Intelligence

Red ribbon Target Market in United States

A data profile of the people who buy, follow and care about Red ribbon in United States — modelled from more than twelve digital signal sources. Red ribbon has an estimated audience of 347,155 people in United States.

#3among Bakery / baking in United States#4634among Brand in United States#2340in Food & Beverages

The average Red ribbon fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Christmas ornament, Non-alcoholic beverage, Pinterest, with strongest over-indexing on Christmas ornament (12.16× the country average).

Demographically, the Red ribbon audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red ribbon fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Christmas ornament.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red ribbon profile in United States.

Audience size
347K
in United States
Gender
74.1%♀
25.9% male
Age
41.0
average years
Country rank
#44810
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red ribbon

74.1% are female, 25.9% are male, average age 41.0.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Red ribbon audience in United States
MetricValue
Female74.1%
Male25.9%
Average age41.0
Estimated audience size347,155
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Red ribbon audience in United States
Age bracketShare%
16-1925%
20-2913%
30-3912%
40-4918%
50+32%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Red ribbon audience comes from United States.

Worldwide audience distribution share by country for Red ribbon
CountryShare
United States48.6%
United Kingdom6.5%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red ribbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Red ribbon customers by region in United States
#RegionReachAffinity×
01Nevada~20K5.18×
02California~200K4.81×
03Hawaii~4K2.56×
04New Jersey~20K2.29×
05Virginia~20K2.20×
06New York~30K1.74×
07Maryland~10K1.64×
08Illinois~20K1.50×
09Texas~40K1.35×
10Washington~8K1.19×
11Washington, District of Columbia~1K1.16×
12Alaska<1K0.94×
13Arizona~7K0.93×
14Florida~20K0.88×
15Pennsylvania~10K0.86×
16New Mexico~1K0.85×
17Oklahoma~3K0.80×
18Utah~2K0.79×
19Louisiana~3K0.77×
20Oregon~3K0.77×
21Arkansas~2K0.76×
22Delaware<1K0.76×
23North Carolina~8K0.74×
24Nebraska~1K0.74×
25Georgia~8K0.73×
26Mississippi~2K0.73×
27North Dakota<1K0.73×
28Alabama~3K0.72×
29Connecticut~3K0.72×
30South Dakota<1K0.72×
31South Carolina~4K0.71×
32Kansas~2K0.71×
33Vermont<1K0.71×
34Kentucky~3K0.70×
35Idaho~1K0.70×
36West Virginia~1K0.70×
37Montana<1K0.69×
38Rhode Island<1K0.68×
39Indiana~4K0.67×
40Michigan~6K0.65×
41Tennessee~4K0.64×
42New Hampshire<1K0.62×
43Missouri~3K0.61×
44Maine<1K0.60×
45Ohio~6K0.59×
46Massachusetts~4K0.58×
47Colorado~3K0.58×
48Iowa~2K0.58×
49Wisconsin~3K0.55×
50Minnesota~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Red ribbon, United States
0.53×1.00×5.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red ribbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red ribbon audience
#·InterestCategoryAffinity×
01Christmas ornamentHome & Garden12.16×
02Elderly careHealth9.49×
03International educationBusiness & Career9.38×
04Brittany SnowMovies & TV5.37×
05Non-alcoholic beverageFood & Beverages5.06×
06Weather forecastingHome & Garden3.98×
07Britney SpearsMusic & Radio3.15×
08FedExBusiness & Career2.81×
09Nonprofit organizationPolitics & Society2.28×
10PinterestInternet & Social Media2.24×
11Beauty salonsBeauty & Wellness2.00×
12WineFood & Beverages1.87×
13EBayShopping1.86×
14CNNMovies & TV1.82×
15RecipesFood & Beverages1.76×
16Home improvementHome & Garden1.71×
17WalmartShopping1.65×
18Alcoholic beveragesFood & Beverages1.64×
19XInternet & Social Media1.61×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red ribbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red ribbon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.95×
Family OrientationCONSERVATISM2.64×
TraditionCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red ribbon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Quality AwarenessPREMIUM0.80×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red ribbon's target market in United States?

Red ribbon's target market in United States covers an estimated 347,155 people, concentrated in California and Texas.

02

What is the gender split and age of Red ribbon customers?

74.1% of the Red ribbon audience are female, 25.9% are male, with an average age of 41.0 years.

03

Which brands do Red ribbon fans like most?

Red ribbon fans show strongest brand affinity for Christmas ornament (12.16×), Non-alcoholic beverage (5.06×), and Pinterest (2.24×) over the country average.

04

Where do Red ribbon fans live in United States?

Red ribbon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Red ribbon fans also like?

Beyond Red ribbon itself, the audience over-indexes on Non-alcoholic beverage (5.06×), Pinterest (2.24×), Elderly care (9.49×), and Cooking (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bakery / baking audiences in United States

See Red ribbon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red ribbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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